Padis succeeds Lisa Bridge, marking the first time the organization has had two women board presidents in a row.
Frederick Goldman gets social with bridal brands
The manufacturer is aiming to steer engagement ring and wedding band consumers to ArtCarved and Triton through story-led social media content.
New York--Aiming to engage with and appeal to consumers shopping for engagement rings and wedding bands, Frederick Goldman announced that it has teamed up with a marketing agency to create a “prominent, engaging” online presence for its ArtCarved and Triton brands, mainly across social media platforms.
The manufacturer has hired Ion + Radarworks to create social strategies for the brands with a focus on experience, community and personalization.
This, Frederick Goldman said, will allow ArtCarved and Triton retailers to better reach consumers by using sharable content that will drive foot traffic to their websites and stores.
The campaigns will offer “story-led social content” and will be established across multiple social platforms, with ArtCarved using Facebook, Instagram and Pinterest, and Triton launching on Facebook and Instagram to expand consumer awareness.
Frederick Goldman did not specify when the campaigns would launch, nor did they provide any more specifics about the content of the campaigns.
“We understand that the marketing landscape has changed immensely and we will continue to change with it,” said Robin Ettinger, chief marketing officer for Frederick Goldman. “We look forward to this tremendous opportunity to explore new and emerging media. (Ion + Radarworks’) experience working with fashion and beauty as well as technology brands will give us a fresh perspective on social and digital marketing.”
Ion + Radarworks has offices in New York, Seattle and Los Angeles and its clients have included Acer, AT&T and Susan G. Komen for the Cure.
The Latest
Jesse Cole, founder of Fans First Entertainment, shared the “five Es” of building a fan base during his AGS Conclave keynote.
The Royal Oak Perpetual Calendar "John Mayer" was celebrated at a star-studded party in LA last week.
With Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
The announcement came as the company reported a 23 percent drop in production in Q1.
The three-time Pro Bowler continues to partner with the retailer, donating to a Detroit nonprofit and giving watches to fans.
A double-digit drop in the number of in-store crimes was offset by a jump in off-premises attacks, JSA’s 2023 crime report shows.
For over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.
Inspired by the Roman goddess of love, the designer looked to the sea for her new collection.
The luxury titan posted declining sales, weighed down by Gucci’s poor performance.
The selected nine organizations have outlined their plans for the funds.
The mining company’s Diavik Diamond Mine lost four employees in a plane crash in January.
The crown introduced a dozen timepieces in Geneva, including a heavy metal version of its deep-sea divers’ watch.
Emmanuel Raheb recommends digging into demographic data, customizing your store’s communications, and retargeting ahead of May 12.
Located in the town of Queensbury, it features a dedicated bridal section and a Gabriel & Co. store-in-store.
A 203-carat diamond from the alluvial mine in Angola achieved the highest price.
Ruser was known for his figural jewelry with freshwater pearls and for his celebrity clientele.
The “Rebel Heart” campaign embodies rebellion, romance, and sensuality, the brand said.
Editor-in-Chief Michelle Graff shares the standout moments from the education sessions she attended in Austin last week.
The overhaul includes a new logo and enhanced digital marketplace.
The money will go toward supporting ongoing research and aftercare programs for childhood cancer survivors.
A new addition to the “Heirloom” collection, this one-of-a-kind piece features 32 custom-cut gemstones.
Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
The move will allow the manufacturing company to offer a more “diverse and comprehensive” range of products.
From now through mid-May, GIA will be offering the reports at a 50 percent discount.
De Beers’ rough diamond sales were down 18 percent year-over-year in its latest round of sales.
Sponsored by the Las Vegas Antique Jewelry & Watch Show