National Jeweler’s list of book recommendations for the remainder of the summer include improving the customer experience through the employee experience and how to master the art of storytelling.
New York--From the “secret sauce” of creating a strong message to the importance of the employee experience in creating a good customer experience, National Jeweler’s latest reading recommendations were made for business owners.

Our editors browsed a few lists of new releases to find five books to round out the summer reading lists of bosses, managers and employees.

Read a good book lately that you want to share with others? Please let us know in the comments section.

20170810 Not my Circus
1. “Not My Circus, Not My Monkeys: Why the Path to Transformational Customer Experience Runs Through Employee Experience”
Lance Gibbs

There’s been plenty of conversation about the importance of the in-store customer experience  today, but in this newly released book, Gibbs argues first the focus has to be on the employee experience or the customer experience will suffer. It takes a look at the issues that can negatively affect a company’s efficiency and profits, and offers solutions to help give employees what they need to do their best work. It’s 135 pages long.

20170810 Let the Story
2. “Let the Story Do the Work: The Art of Storytelling for Business Success”
Esther K. Choy

People might forget facts, but they never forget a story. In this July release, the author helps the reader mine their experiences for narratives that can convey who they are, what they want to achieve and why others should care. The book also helps readers develop the skills to share anecdotes in a way that will link them to professional goals and capture attention, engage the audience and inspire action or a change of mind. It is 256 pages long.

20170810 Reason to Chant
3. “A Reason to Chant: Jewelry Trade Edition”
Rod Worley

Worley is the president of Four Grainer, a business consulting firm that works exclusively with the jewelry industry. In his new book, he lays out the company’s “Actively Involved Marketing” program, one that is designed to drive traffic to brick-and-mortar stores, compel former and current clients to revisit and more, all for less than $20 to set up and minimal cost to maintain. It’s 158 pages.



20170810 Secret Sauce copy
4. “Secret Sauce: How to Pack Your Messages with Persuasive Punch”
Harry Mills

For a message to grab consumers in today’s loud, digital world, it has to pass the “SAUCE” test, Mills says: simple, appealing, unexpected, credible and emotional.

This book will show exactly how to transform a message into something compelling using a 15-question SAUCE test to measure impact. It’s 192 pages.


20170810 Exactly What to Say
5. “Exactly What to Say: The Magic Words for Influence and Impact”
Phil M. Jones

A customer’s decision of choosing you over a competitor often comes down to the ability to know exactly what to say, when to say it and how to make it count.

In this new book, Jones, who has trained millions of people on the art of spoken communication, gives readers the exact tactics they need to get more customers to choose them. It is 148 pages long.


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Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter, website and other specialty publications, such as "The State of the Majors." National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.