Pat Henneberry is vice president of global learning and development at Hearts On Fire. She also is founder of The Jewelry Coach, a sales training community for jewelers. Reach her at pat@thejewelrycoach.com.
Anyone who has attended one of my workshops or has worked with me knows I love soundbites. I believe the best lessons are short, sweet and useful.

The attendees of my presentations are remarkable when it comes to telling me what they like most about my workshops; of course, I am honored when they tell me they have learned from them and even use them in their own presentations.

So, for the fourth quarter, I decided I would compile a list of my favorite morals and soundbites.

-- Whatever you are selling at the counter, sell yourself first.
-- Don’t let your weaknesses get in the way of your strengths.
-- Build relationships with your customers and they will become lifetime customers.
-- People buy from people whom they like.
-- It’s easier to look for the good things in life than the bad.
-- Humor always wins. (This one is from my mom.)
-- Selling isn’t rocket science, it’s people science.
-- It’s not your wallet.
-- Don’t presume what you assume is correct.
-- Your job is always to make someone else’s job easier.
-- You are only one question away from success, if you ask it. (Ask more questions to get to know your customer.)
-- Make the best of it when the worst of it is happening.
-- The hardest sale you’ll ever make is to yourself. But once you’ve convinced you can do it, you can.
-- If it’s to be, it’s up to me. (This one is from my dad.)
-- Real is rare.
-- No one ever regrets giving the best.
-- Try to shoot straight from the hip without shooting yourself in the foot.
-- Never underestimate the power of a woman.
-- Negotiation at the counter is not just about winning, it’s a win-win.
-- Actions speak much louder than words.
-- Some of the best lessons we learn from are our mistakes.
-- To launch something new it doesn’t have to be perfect.
-- Vision without action is a daydream. Action without vision is a nightmare.
-- Be respectful or be regretful.
-- You are only as happy as you want to be.
-- When you talk to yourself, make sure you listen carefully.
-- Find your customers pain points and you will be helpful.
-- Remind your customers that ... you got this!

Pat Henneberry is vice president of global learning and development at Hearts On Fire. She also is founder of The Jewelry Coach, a sales training community for jewelers. Reach her at This email address is being protected from spambots. You need JavaScript enabled to view it.

|Subscribe >
National Jeweler

Fine Jewelry Industry News

Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter, website and other specialty publications, such as "The State of the Majors." National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.