Pat Henneberry is vice president of global learning and development at Hearts On Fire. She also is founder of The Jewelry Coach, a sales training community for jewelers. Reach her at pat@thejewelrycoach.com.
‘Tis the season to share some of my favorite “closes.” So, why not a “12 days of closes” list for the fun of it?
Enjoy!

12. What color bow would you like?
11. Based on what you told me about [insert name of customer’s significant other here], this seems like the perfect necklace for her.
10. You’ve come to the right place, and together you and I will pick out the very best gift.
9. She won’t ever want to take it off.
8. How will you give it to her? (Give examples if they need help.)
7. She will be the envy of all of her friends.
6. Tell me your thoughts. Have I answered all your questions?
5. Are you ready to blow her away? Then get both!
4. No one regrets giving the best.
3. This is the most perfect gift for the perfect woman.
2. Isn’t it worth it for the woman you love? (I stole this one from a DeBeers campaign.)
1. It’s Christmas Eve, you came to the right place, I am the best person to help you out of this last minute situation. Sit down and tell me all about her; you have 5 minutes, go!

And, since it is the holiday season, here’s a bonus--nine more of my favorite closes.

-- What do you want to say about yourself?
-- The greatest gift on earth should be celebrated with a diamond.
-- She is going to have one thought … perfect!
-- How many times will you be able to celebrate a birth of a child?
-- Everything you wanted to say the first time, now you can.
-- It’s your first Christmas together, make it memorable.
-- When was the last time you celebrated your achievements?
-- If this was for the kids/anyone else, you won’t think twice about getting it … You deserve the best too.
-- We are a guilt-free store!

Pat Henneberry is vice president of global learning and development at Hearts On Fire. She also is founder of The Jewelry Coach, a sales training community for jewelers. Reach her at This email address is being protected from spambots. You need JavaScript enabled to view it..

|Subscribe >
National Jeweler

Fine Jewelry Industry News

Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter, website and other specialty publications, such as "The State of the Majors." National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.