Wheat Ridge, Colorado police took a 50-year-old man into custody Wednesday following a two-month search.
Color Merchants Goes Branded With Brevani
The jewelry manufacturer is going for a trendier look with the brand’s debut collection, which takes inspiration from the well-known ginkgo leaf.
New York--Longtime jewelry manufacturer Color Merchants is giving itself a trendier, more upscale vibe with a new branded collection.
In its nearly-30-year history, the company has made birthstones and colored gemstone goods its bread and butter, while also recently transitioning into carrying more diamond product.
But when the company started coming out with its Ginkgo collection, they felt that it was more of an artisan, trendier look that offered a statement, and as such they felt it would speak to a more specific clientele and certain type of retailer.
From there, the line spun off on its own to become the Brevani brand, led by the sister-and-brother team of Allison Peck, founder and director of merchandising, and Jordan Peck, director of operations. They work with their parents at Color Merchants, employing the company’s backing and expertise.
“It’s not going to be something that you see in every showcase,” Jordan Peck said. “So with that, we wanted to create a brand behind that, which really stood on its own and had its own unique feel, its own unique look and really drew people to these pieces that we’ve added to it.”
Brevani launched with the Ginkgo collection, taking inspiration from nature in its motifs of the well-known leaf.
In addition to diamond accents, the collection also uses amethyst, iolite, pink sapphires and rhodolite garnet.
While the jewelry is presented and displayed in 18-karat gold, Brevani makes the line available in 14-karat gold as well. Some pieces also feature a blue rhodium plating over 18-karat gold or mixed metal colors to add bold, trendy looks, while also offering classic pieces to balance out the line.
The feel and look of the brand comes from two who grew up in the industry and have a passion for it, they said.
“It’s something that has really come alive through the development and through the new generation of the industry,” Jordan Peck said.
When asked about what’s next for the brand, the two told National Jeweler that it’s future direction will depend largely on the feedback it gets from retailers with the first collection.
The brand, however, does have a few collections in the works, including a more classic line designed to be a faster seller to be reordered by retailers, Allison Peck said.
She added that it’s likely that higher-end merchandise from Color Merchants eventually will be transitioned over to Brevani to create “one
Ultimately, though, they are hoping to build the brand to a place where customers are stepping into a store specifically looking for Brevani.
Jordan Peck said, “My vision is walking into a retail store and seeing a Verragio section, a Tacori section and then a Brevani section.”
The Latest
PGI partnered with four new and seven returning designers for its annual platinum capsule collection.
Nicolosi, president and CEO of The Kingswood Company, previously sat on WJA’s board from 2011 to 2018.
Meet Ben Claus—grand prize winner of For the Love of Jewelers 2023 Fall Design Challenge.
Karina Brez’s race-ready piece is a sophisticated nod to the horse-rider relationship.
The men are allegedly responsible for stealing millions in jewelry and other valuables in 43 burglaries in 25 towns across Massachusetts.
“Horizon” invites individuals to explore the limitless possibilities that lie ahead, said the brand.
With Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
The jeweler credits its recent “Be Love” campaign and ongoing brand revamp for its 17 percent jump in sales.
The co-founder of Lewis Jewelers was also the longtime mayor of the city of Moore.
Elvis Presley gifted this circa 1967 gold and diamond watch to Dodie Marshall, his co-star in “Easy Come, Easy Go.”
Concerns about rising prices, politics, and global conflicts continue to dampen consumer outlook.
Jacqui Larsson joins Opsydia with nearly two decades of experience in the industry.
Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
The “Tiffany Céleste” collection reimagines designer Jean Schlumberger’s interpretations of the universe.
The brand also created a 100-carat lab-grown diamond necklace in honor of its centennial.
Tim Schlick has been promoted from his previous position as COO.
It’s the second year for the event, slated to take place in October in Toronto.
Supplier Spotlight Sponsored by GIA
Sales will be paused while the relocation takes place over the next few months.
“SIS x MISA Denim and Diamonds” is a collaboration between the designer and celebrity stylist Misa Hylton.
The retailer is moving to a newly designed space in the same shopping center.
Gifts that are unique and thoughtful are top of mind this year, according to the annual survey.
The necklace is featured in the brand’s “Rebel Heart” campaign starring Adam Levine and Behati Prinsloo.
The two organizations will host a joint event, “Converge,” in September 2025.
Big changes appear to be on the horizon for the diamond miner and its parent company, Anglo American.