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He learned the trade by working with his father during school breaks and took over the store with his wife in 1970.
Here are the five most-read stories on National Jeweler from last week, according to Google Analytics.
Change can be more powerful than you think, columnist Peter Smith writes.
Borsheims entered Lori Miller into a drawing for a diamond ring when she volunteered to ring bells for The Salvation Army.
The company has named Michael Manjos as chief revenue officer and Shri Ballal as chief technology officer.
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Fine Jewelry Industry News

Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter, website and other specialty publications, such as "The State of the Majors." National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.