IndependentsOct 17, 2025
From the Jazz Age to the Information Age: London Jewelers Turns 100In 2026, the jewelry retailer will celebrate a milestone only a small percentage of family-owned businesses survive to see.
SurveysApr 11, 2016
Platinum, Silver Both See Strong Growth in 2015
According to two recent surveys, platinum jewelry sales rose 10 percent and silver sales were up 15 percent last year, with both expected to continue their climb in 2016.
Both platinum and silver sales were up last year, with analysts and retailers predicting their strong performances would continue in 2016. Pictured here is a floral sterling silver bracelet with diamond accents from Ariva ($800).
New York--Last year proved to be a positive one for platinum and silver jewelry, with surveys on both reporting strong retail sales growth and increased demand.
According to the Platinum Guild International’s annual Retail Barometer study, which is conducted by independent platinum market experts and industry analysts, platinum jewelry sales rose 10 percent (in ounces) in the United States when compared with 2014.
It marked the third consecutive year platinum sales have increased in the U.S., following an 8 percent increase in 2014 and an 11 percent increase in 2013, PGI said.
There were a number of factors contributing to the growth of platinum last year.
The lower price of platinum and its relationship to the price of gold stimulated growth. The average price of platinum, at $1,053 per ounce, was 10 percent lower than the average price of gold, which was $1,160, closing the gap between gold and platinum finished jewelry pieces at retail.
The metal prices situation also encouraged both manufacturers and retailers to increase their platinum offerings both online and in store, including an increased visibility of platinum pieces at major chains, where just a few years ago platinum was “practically non-existent,” PGI said. Now, there are more than 300 major jewelry chain stores that offer platinum in their bridal jewelry selection.
Finished platinum jewelry imports also were up by approximately 50 percent in 2015, indicating a consistent increase in demand for platinum at retail across multiple distribution channels.
PGI said that sales of platinum jewelry in the U.S. market are expected to grow between 5 and 7 percent in unit/volume terms in 2016. Demand for platinum jewelry is expected to remain “robust,” growing more than projected growth rate of overall jewelry demand.
RELATED CONTENT: Gold, Platinum and Silver Price Predictions for 2016
Meanwhile, silver sales in the United States also were strong in 2015, with average silver jewelry sales growth of 15 percent, according to a survey conducted by Jewelers of America and National Jeweler on behalf of the Silver Institute’s Silver Promotion Service.
The survey also showed that 60 percent of jewelry retailers reported increased silver sales last year. As a percentage of their overall jewelry sales, silver pieces made up, on average, 35 percent of their unit volume and 27 percent of their dollar volume.
Forty-five percent of retailers surveyed also said that silver saw the best turnover rate in 2015,
with another 22 percent saying diamond jewelry had the best turnover, 17 percent said bridal and 4 percent said gold and platinum.
Silver’s strong performance last year can be attributed to a number of factors, including the fact that more than half of retailers said they had increased their silver inventory an average of 21 percent.
Most retailers surveyed, 87 percent, indicated that they feel the silver surge will continue.
Silver’s strong performance last year can be attributed to a number of factors, including the fact that more than half of retailers said they had increased their silver inventory an average of 21 percent.
Most retailers surveyed, 87 percent, indicated that they feel the silver surge will continue.
More on Surveys
The Latest
Events & AwardsOct 17, 2025
An Edit of Italian Jewels Is Coming to NYCThe new showcase dedicated to Italian jewelry design is set for Oct. 29-30.
TrendsOct 17, 2025
Piece of the Week: Judi Powers Jewelry’s ‘Stella’ EarringsTake a gaze at the sky with this pair of platinum diamond-set star earrings with blue lace agate drops.
Brought to you by
Protect Your Customers and Your BusinessYou deserve to know what you are selling–to protect your customers as well as your business and your reputation.
IndependentsOct 16, 2025
Retailer Hall of Fame 2025: Jeffrey Zimmer Jeffrey Zimmer's decades of leadership at Reeds Jewelers are defined by integrity, a love of sourcing gemstones, and a heart for community.
Weekly QuizOct 16, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
AuctionsOct 16, 2025
Sotheby’s Introduces Custom Jewelry ServiceThe new high jewelry design and production process takes 30 days or less from concept to completion, the auction house said.
MajorsOct 16, 2025
Oscar Heyman’s Holiday Catalog Is Out, and It’s SpectacularThe holiday catalog for 2025 features never-before-seen images of more than 100 one-of-a-kind masterpieces.
Brought to you by
JA New York Fall Is Right Around the CornerThe upcoming show provides savvy retailers with the opportunity to stock their cases with best sellers in advance of the holiday season.
CollectionsOct 16, 2025
Foundrae Adds To ‘United in Love’ CollectionThe brand has released a second installment of its collection of traditional and non-traditional commitment heirlooms.
IndependentsOct 15, 2025
Retailer Hall of Fame 2025: Kathy CoreyCorey rescued New England chain Day’s Jewelers, preserving its legacy with strong people skills, pragmatism, and a “get-it-done” attitude.
CrimeOct 15, 2025
Men Receive Lengthy Prison Sentences for 2023 Murder of Colorado JewelerCharles Robinson Shay was sentenced to life in prison plus 120 years while his accomplice, Michael James McCormack, got 75 years.
Events & AwardsOct 15, 2025
‘Douriean Fletcher: Jewelry of the Afrofuture’ Opens at MADThe Museum of Arts and Design's new exhibition features 75 pieces by the designer, best known for her work in the “Black Panther” films.
Events & AwardsOct 15, 2025
JCK, Luxury to Debut New Watch Section in Vegas Next YearTimepieces at Luxury will take place at The Venetian and, like Luxury, will be invitation-only for the first two days.
AuctionsOct 15, 2025
Christie's Announces New Jewelry Department LeadershipThe auction house named a new global head of jewelry, as well as a new head of the jewelry department for the Americas.
IndependentsOct 14, 2025
Retailer Hall of Fame 2025: Tom DixonAs chairman of Schwanke-Kasten Jewelers, Tom Dixon has been tasked with honoring the past and shaping the future of the family-run store.
Events & AwardsOct 14, 2025
Here Are the Winners of the BIJC, JA ‘Emerging Jewelers’ Grant Katty Villapando Lyte and Mica Rencher received a $10,000 grant for their business, Shimmer Culture LLC.
IndependentsOct 14, 2025
Day’s Jewelers Crafts Custom Jewelry for No.1 NBA Draft Pick Cooper FlaggThe parents of the Dallas Mavericks rookie bought their engagement ring at a Day’s store in Bangor, Maine, in 1997.
SourcingOct 14, 2025
Pragnell Debuts Kitulo Garnet Jewelry The UK-based brand sourced the gemstones, which are fully traceable, from an artisanal mining community in Tanzania.
CollectionsOct 10, 2025
Count Down to the Holidays With Astrid & Miyu’s Advent CalendarsThe trio of Advent calendars include a version with 18-karat gold and lab-grown diamond jewelry in a red lacquer jewelry box.
CollectionsOct 10, 2025
Piece of the Week: Marla Aaron’s ‘Nymphenburg Lock’Created in collaboration with Nymphenburg Porcelain, the lock is part of a four-piece collection that took two years to bring to fruition.
MajorsOct 10, 2025
Frederick Goldman Names New VP of SalesJewelry industry veteran Alisa Bunger has taken on the role.
SourcingOct 09, 2025
Feriel Zerouki Is Leaving De Beers The company and industry leader’s two-decade tenure with De Beers will come to a close at the end of the month.
AuctionsOct 09, 2025
This Fabergé Egg Could Crack $27M At Auction“The Winter Egg” set the world auction record for a Fabergé piece twice at previous Christie’s sales.
MajorsOct 09, 2025
Sy Kessler Buying Watch Batteries as Silver Hits Record High The company will pay 1.5x silver’s current spot price for each pound of silver oxide batteries submitted.
CollectionsOct 09, 2025
Katkim Launches First Men’s CollectionThe line includes a “Shadow” series crafted exclusively for the new men’s offering and reimagined styles from the brand’s core collections.
SourcingOct 09, 2025
Gemfields’ Mini Mixed-Quality Ruby Auction Garners $11MThe rough on offer was recovered from a newer area at the Montepuez mine.
SourcingOct 08, 2025
In ‘Storied Diamond,’ Jared Jewelers Is Emphasizing the Journey The retailer’s new collection of engagement rings and fashion jewelry is set with natural diamonds that are traceable via blockchain.
