AuctionsDec 10, 2025
Francis Ford Coppola’s Watch Sells for $10.8MThe filmmaker’s personal F.P. Journe “FFC” prototype was the star of Phillips’ recent record-setting watch auction in New York.
SurveysFeb 12, 2018
Retail Sales to Grow About 4 Percent This Year, NRF Says
Online and non-store sales, meanwhile, should increase between 10 and 12 percent.
The NRF said 2018 retail sales will grow between 3.8 and 4.4 percent over last year, which includes a 10-12 percent increase in online and other non-store sales.
Washington--The National Retail Federation has released its growth predictions for the year ahead, and they’re slightly higher than last year’s figures.
Overall retail industry sales are expected to increase between 3.8 and 4.4 percent. Included in this number are online and all types of non-store sales, which should see a 10 to 12 percent increase over last year.
Last year, the NRF predicted retail sales would increase between 3.2 and 3.8 percent. While subject to revision, the U.S. Census Bureau’s preliminary analysis of 2017 shows that an increase slightly higher at 3.9 percent over 2016 to $3.53 trillion.
NRF President and CEO Matthew Shay noted that a strong holiday season is one indicator of a positive year ahead.
“A robust holiday season for retail sales is just one of many barometers that points to a consumer who is clearly feeling positive about their financial health,” he said.
“Despite headlines to the contrary, the retail industry is strong, growing and meeting consumer demand with the products they want at the prices they expect and the shopping experience they want to have, online or in store. With consumer confidence high, unemployment low and wages growing, there is every reason to believe that retail sales will be robust throughout the year.”
When National Jeweler spoke with retailers during the holiday season, several thought that a positive economic outlook, due in part to a booming stock market, was responsible for a healthy holiday season.
Last week, however, the stock market showed great volatility, trading “about 20,000 points back and forth in a roughly 2,000-point trading range,” according to an analysis by CNBC. The week was feared to be the worst for the stock market since the 2008 financial crisis, but narrowly avoided it.
Any ongoing volatility in the year ahead is likely to have a negative impact on growth.
But the NRF is also predicting positive gains for unemployment in 2018, another essential aspect of the U.S. economy.
Jobs are expected to increase by 163,000 a month this year, slightly down from last year but in line with labor market growth, and unemployment is predicted to decrease by 3.9 percent by the end of 2018.
NRF Chief Economist Jack Kleinhenz said: “The underpinnings of the economy are very good and consumer spending is at the center of our outlook. The push and pull of forces both external and internal to the U.S. economy
will continue to provide challenges, but on balance we expect a good year. And as the retail industry continues to transform, retailers will leverage the new tax plan to invest in their employees, stores and new formats that engage with the ever-evolving and demanding consumer.”
Though online and non-store sales are predicted to increase more than in-store sales, TD Bank’s Retail Experience Index recently affirmed that the in-store buying experience for fine jewelry remains essential.
In a recent survey of 1,021 consumers, the financial institution found that 47 percent of jewelry shoppers spent one to two hours in a jewelry store on average before making a major purchase and tended to visit three to four different stores.
Underscoring the importance of reaching consumers via multiple channels of sale, 47 percent of these shoppers spent three to six hours researching online. Ultimately, 54 percent of customers ended up buying in-store, 34 percent online and 10 percent through a retailer’s app.
Jewelry shoppers also continue to be repeat purchasers. Seventy-eight percent of the shoppers who had spent $500 or more in the last year said they were “very” or “extremely likely” to make another significant purchase in the next six months, indicating that they are likely turning to fine jewelry purchases for occasions, like birthdays and holidays.
TD Bank said that all of this data highlights the importance of the in-store experience, as 60 percent of shoppers said that knowledgeable sales associates are “very important” to deciding where to shop and 69 percent of them sought help from an associate during their last jewelry store purchase.
Seventy-nine percent of those surveyed said the sales associate was influential in deciding their ultimate purchase.
Though online and non-store sales are predicted to increase more than in-store sales, TD Bank’s Retail Experience Index recently affirmed that the in-store buying experience for fine jewelry remains essential.
In a recent survey of 1,021 consumers, the financial institution found that 47 percent of jewelry shoppers spent one to two hours in a jewelry store on average before making a major purchase and tended to visit three to four different stores.
Underscoring the importance of reaching consumers via multiple channels of sale, 47 percent of these shoppers spent three to six hours researching online. Ultimately, 54 percent of customers ended up buying in-store, 34 percent online and 10 percent through a retailer’s app.
Jewelry shoppers also continue to be repeat purchasers. Seventy-eight percent of the shoppers who had spent $500 or more in the last year said they were “very” or “extremely likely” to make another significant purchase in the next six months, indicating that they are likely turning to fine jewelry purchases for occasions, like birthdays and holidays.
TD Bank said that all of this data highlights the importance of the in-store experience, as 60 percent of shoppers said that knowledgeable sales associates are “very important” to deciding where to shop and 69 percent of them sought help from an associate during their last jewelry store purchase.
Seventy-nine percent of those surveyed said the sales associate was influential in deciding their ultimate purchase.
More on Surveys
The Latest
WatchesDec 10, 2025
There’s A New Rolex Boutique in MiamiThe new location in the Design District pays homage to Miami’s Art Deco heritage and its connection to the ocean.
SourcingDec 10, 2025
NAJA Announces Details for 2026 ‘Ace It’ Winter Conference“Longtime favorite” presenters, as well as first-time speakers, will lead talks and workshops at the annual event in Tucson next year.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
Events & AwardsDec 10, 2025
MJSA Names 2025 Responsible Design Challenge WinnerSilas Smith of Meridian Metalworks won the challenge with his pendant that blends Australian and American landscapes.
Weekly QuizDec 04, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
AuctionsDec 09, 2025
‘Desert Rose’ Diamond Sells for $8.8M in Abu DhabiThe sale of the 31.68-carat, sunset-hued stone was part of Sotheby’s first series of events and auctions in Abu Dhabi.
ColumnistsDec 09, 2025
Holiday Sales Happen in December, Most Decisions Don’tMost customers who walk into your store this month have made up their minds. Your job is to validate their choice, Emmanuel Raheb writes.
Brought to you by
Roseco Releases New Full-Line CatalogRoseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.
TrendsDec 09, 2025
‘Once Upon a Time,’ Guzema Debuted Its Holiday CollectionThe collection features characters and motifs from Ukrainian folklore, including an enchanted mirror and a magic egg.
TechnologyDec 09, 2025
Gemvision Releases Updated MatrixGoldMatrixGold 3.11, the newest version of the jewelry design program, offers more flexibility, precision, and creative control.
Events & AwardsDec 09, 2025
MJSA Showcase Pavilion Returning to JA New York The pavilion will be part of the 2026 JA New York Spring show, scheduled for March 15 to 17.
MajorsDec 08, 2025
Juell Kadet, a ‘Lifelong Pillar’ of Rogers & Hollands, Dies at 96Kadet, a 1994 National Jeweler Retailer Hall of Fame inductee, helped grow the family-owned retailer in the Chicago area and beyond.
TechnologyDec 08, 2025
You’ve Heard of Smart Watches and Rings; Meet Smart EarringsBilled as the world’s smallest wearable, Lumia Health’s new smart earrings have a health tracker subtly embedded in the back.
TrendsDec 08, 2025
Amanda’s Style File: Celebrating December’s BirthstonesDon’t let those with December birthdays feel blue. Help them celebrate their month with blue zircon, turquoise, and tanzanite.
CollectionsDec 05, 2025
Piece of the Week: Robinson Pelham’s ‘Tsar Star’ EarringsThe new pink sapphire version of the piece dances with its wearer in the brand’s “Icons After Dark” holiday campaign.
TrendsDec 05, 2025
Pantone’s Color of the Year for 2026 Is … WhiteA choice that’s generated a lot of commentary, Pantone says “Cloud Dancer” marks a fresh start and encourages relaxation and creativity.
MajorsDec 05, 2025
Stuller Releases ‘Wrapped in Wonder’ CampaignThe manufacturer’s holiday campaign features a gift guide filled with trending designs and jewelry that can be personalized.
CrimeDec 04, 2025
Man Arrested After Allegedly Swallowing Fabergé Egg PendantThe man was charged with theft, accused of ingesting the necklace while in a jewelry store in Auckland, New Zealand.
IndependentsDec 04, 2025
Step Inside JR Dunn Jewelers’ Giant New Store The Florida independent expanded its store from 8,000 to 14,000 square feet, fulfilling the vision of its late co-founder, Jim Dunn.
Supplier BulletinDec 04, 2025
Introducing Shop Natural Day: A New Movement Celebrating Natural DiamondsSponsored by De Beers Group
WatchesDec 04, 2025
Casio Shrinks its G-Shock WatchThe classic 5600 series G-Shock has been scaled down to about a tenth of its size, becoming a fully functioning watch ring.
Events & AwardsDec 04, 2025
AGA Announces 2026 Tucson Speaker LineupThe association’s annual conference and gala will take place Feb. 4, 2026, during the Tucson gem shows.
Events & AwardsDec 04, 2025
CBG Announces Speaker Lineup for 2026 Miami Event The January show will include a workshop for jewelry retailers on implementing AI to strengthen their businesses.
TrendsDec 03, 2025
Miley Cyrus Debuts Edgy Engagement RingFellow musician Maxx Morando proposed to the star with a chunky, cushion-cut diamond ring designed by Jacquie Aiche.
Policies & IssuesDec 03, 2025
Costco Joins Growing Wave of Retailers Suing for Tariff Refunds The retailer, which sells billions in fine jewelry and watches, is suing the Trump administration and U.S. Customs and Border Patrol.
AuctionsDec 03, 2025
Fabergé’s 'The Winter Egg' Achieves Record $30MThe historic egg, crafted for Russia's ruling family prior to the revolution, was the star of Christie’s recent auction of works by Fabergé.
FinancialsDec 02, 2025
Signet Jewelers’ Q3 Sales Up Amid Continued Focus on Lower Price PointsThe retailer offered more fashion jewelry priced under $1,000, including lab-grown diamond and men’s jewelry.
