The necklace is featured in the brand’s “Rebel Heart” campaign starring Adam Levine and Behati Prinsloo.
Decker, Ackerman Team Up for Boot Camp
Though there won’t be any burpees involved, there’s still bound to be some sweating as Shane Decker and Jim Ackerman put jewelers through their sales and marketing paces.
Monument, Colo.--Jewelry industry consultant and sales trainer Shane Decker and marketing coach Jim Ackerman are teaming up to offer two days of intensive sales and marketing training for independent jewelers this fall.
Called the Ultimate Jewelry Sales & Marketing Boot Camp, the event is scheduled to take place in Denver on Saturday, Sept. 10 and Sunday, Sept. 11.
Attendance is limited to 157 stores and the event is priced at $2,500 per chair, though early-bird enrollees can save up to 50 percent, depending upon how early they reserve a spot.
Those who attend will receive pre- and post-event assignments and follow-ups, to make sure boot camp time is most productive for every participant and that rapid, effective implementation is ensured for each store.
In addition, the two-day event will include a three-hour evening session specifically for jewelry store owners. It will address a variety of sales, marketing, management, merchandising, inventory, pricing, and promotional issues.
Further information about the event can be found on its website, UltimateJewelrySalesBootCamp.com.
According to Decker, “Application of specific selling techniques can make a dramatic impact on sales results. It’s not just about knowledge of these techniques; it’s about building skills and systems for their use. And that is almost impossible to do in the one and two-hour presentations I’m limited to in most of my speaking engagements. Having two intensive days to help attendees actually work on these things could geometrically improve the every-day results they get.”
Ackerman said the same of the marketing techniques he’ll be teaching.
“It’s tough to convey more than a few what-to-dos in seminars, books and audio training,” he said. “This two-day format will allow both of us to help jewelers install profit-proven sales and marketing methods.”
The Latest
Big changes appear to be on the horizon for the diamond miner and its parent company, Anglo American.
Jesse Cole, founder of Fans First Entertainment, shared the “five Es” of building a fan base during his AGS Conclave keynote.
With Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
The Royal Oak Perpetual Calendar "John Mayer" was celebrated at a star-studded party in LA last week.
The announcement came as the company reported a 23 percent drop in production in Q1.
The three-time Pro Bowler continues to partner with the retailer, donating to a Detroit nonprofit and giving watches to fans.
For over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.
A double-digit drop in the number of in-store crimes was offset by a jump in off-premises attacks, JSA’s 2023 crime report shows.
Inspired by the Roman goddess of love, the designer looked to the sea for her new collection.
The luxury titan posted declining sales, weighed down by Gucci’s poor performance.
The selected nine organizations have outlined their plans for the funds.
The mining company’s Diavik Diamond Mine lost four employees in a plane crash in January.
The crown introduced a dozen timepieces in Geneva, including a heavy metal version of its deep-sea divers’ watch.
Emmanuel Raheb recommends digging into demographic data, customizing your store’s communications, and retargeting ahead of May 12.
Located in the town of Queensbury, it features a dedicated bridal section and a Gabriel & Co. store-in-store.
A 203-carat diamond from the alluvial mine in Angola achieved the highest price.
Ruser was known for his figural jewelry with freshwater pearls and for his celebrity clientele.
The “Rebel Heart” campaign embodies rebellion, romance, and sensuality, the brand said.
Editor-in-Chief Michelle Graff shares the standout moments from the education sessions she attended in Austin last week.
The overhaul includes a new logo and enhanced digital marketplace.
The money will go toward supporting ongoing research and aftercare programs for childhood cancer survivors.
A new addition to the “Heirloom” collection, this one-of-a-kind piece features 32 custom-cut gemstones.
Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
The move will allow the manufacturing company to offer a more “diverse and comprehensive” range of products.
From now through mid-May, GIA will be offering the reports at a 50 percent discount.
De Beers’ rough diamond sales were down 18 percent year-over-year in its latest round of sales.