In a market defined by more selective consumers, Sherry Smith shares why execution will be independent jewelers’ key to growth this year.
JewelCloud App Adds Data Reporting Module
Designed to provide insight into consumer habits, the new features on GemFind’s app will officially be unveiled at the Luxury by JCK show in Las Vegas.

Newport Beach, Calif.--Web tech and digital marketing firm GemFind has announced the launch of a new reporting module for its JewelCloud App.
The JewelCloud app connects consumers, retailers and suppliers, providing a platform for managing products on a retailer’s website, keeping inventory current, sourcing potential new vendors and interacting with customers.
The new data reporting feature will provide insights into the purchasing habits of jewelry consumers--monitoring the specific product categories and price point that customers are looking for in real time--allowing for more effective marketing campaigns for jewelers.
It officially will be unveiled at the Luxury by JCK show in Las Vegas. Attendees can visit the GemFind booth at Luxury Lobby 203 for a demonstration of JewelCloud.
JewelCloud reporting is available now for all current JewelCloud users. New users who sign up also will receive the reporting module as part of the purchase agreement.
“Companies like Google have completely transformed the way marketers approach building new marketing campaigns,” CEO Alex Fetanat said. “JewelCloud reporting provides the same kind of data but the analytics are specific to jewelry consumers and jewelry transactions, which is absolutely the vital ingredient to improving jewelry marketing.”
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