The necklace is featured in the brand’s “Rebel Heart” campaign starring Adam Levine and Behati Prinsloo.
Tiffany & Co.’s Story to Hit the Big Screen
Tiffany & Co. has become one of the most iconic luxury jewelers across the globe, and now a new film called Crazy About Tiffany’s will offer a behind-the-scenes look at just how it achieved that.
Written and directed by Matthew Miele, who also did the Scatter My Ashes at Bergdorf’s documentary, the fully authorized film covers the brand’s history as it went from simply a jewelry store to a global phenomenon.
Taking its name from one of Audrey Hepburn’s lines in Breakfast at Tiffany’s, the 87-minute documentary shows viewers how each jewel is conceived by Francesca Amfitheatrof, Tiffany’s first female design director, and injects a bit of pop culture as well, like the Oscars red carpet and the Super Bowl trophy, which has been produced by Tiffany & Co. since 1967.
It also focuses on the Tiffany family and looks at how the brand’s master craftsmen create their designs.
Watch: The trailer for Crazy About Tiffany’s
In addition to interviews with the people behind the brand, the film includes interviews with celebrities like actress Jessica Biel, news anchor and author Katie Couric, producer and director Baz Luhrmann (the latest remake of The Great Gatsby) and stylist Rachel Zoe.
The film is scheduled for release on Feb. 19 in theaters in theaters in New York, Los Angeles, Chicago, Phoenix, Cleveland, Atlanta, Miami, Houston and Toronto, and also will be available to watch on demand. The movie also is being offered through Tugg, a web-based platform that allows viewers to bring movies to their local theater for group screenings.
Editor’s Note: This article was updated on Feb. 16 to include more information about where the movie can be seen.
The Latest
The two organizations will host a joint event, “Converge,” in September 2025.
Big changes appear to be on the horizon for the diamond miner and its parent company, Anglo American.
With Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
Padis succeeds Lisa Bridge, marking the first time the organization has had two women board presidents in a row.
Jesse Cole, founder of Fans First Entertainment, shared the “five Es” of building a fan base during his AGS Conclave keynote.
The Royal Oak Perpetual Calendar "John Mayer" was celebrated at a star-studded party in LA last week.
For over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.
The announcement came as the company reported a 23 percent drop in production in Q1.
A double-digit drop in the number of in-store crimes was offset by a jump in off-premises attacks, JSA’s 2023 crime report shows.
Inspired by the Roman goddess of love, the designer looked to the sea for her new collection.
The luxury titan posted declining sales, weighed down by Gucci’s poor performance.
The selected nine organizations have outlined their plans for the funds.
The mining company’s Diavik Diamond Mine lost four employees in a plane crash in January.
The crown introduced a dozen timepieces in Geneva, including a heavy metal version of its deep-sea divers’ watch.
Emmanuel Raheb recommends digging into demographic data, customizing your store’s communications, and retargeting ahead of May 12.
Located in the town of Queensbury, it features a dedicated bridal section and a Gabriel & Co. store-in-store.
A 203-carat diamond from the alluvial mine in Angola achieved the highest price.
Ruser was known for his figural jewelry with freshwater pearls and for his celebrity clientele.
The “Rebel Heart” campaign embodies rebellion, romance, and sensuality, the brand said.
Editor-in-Chief Michelle Graff shares the standout moments from the education sessions she attended in Austin last week.
The overhaul includes a new logo and enhanced digital marketplace.
A new addition to the “Heirloom” collection, this one-of-a-kind piece features 32 custom-cut gemstones.
Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
The move will allow the manufacturing company to offer a more “diverse and comprehensive” range of products.
From now through mid-May, GIA will be offering the reports at a 50 percent discount.
De Beers’ rough diamond sales were down 18 percent year-over-year in its latest round of sales.