SourcingMay 14, 2024
Anglo American Confirms It Is Looking to Sell De Beers The mining giant also wants to offload its platinum business as part of an overhaul designed to “unlock significant value.”
SurveysNov 11, 2016
Forecast: The 10 Busiest Shopping Days of the Year
ShopperTrak on when the most shoppers will be in stores, plus why retailers shouldn’t open on Thanksgiving Day.
Chicago--The fact that Christmas falls on a Sunday this year will impact in-store shopping patterns, reducing the importance of Christmas Eve while likely leading to more crowded stores on Dec. 23 and the day after Christmas.
That is according to ShopperTrak, the Chicago-based company that has devices in stores that monitor foot traffic in order to give retailers insight into consumer behavior. The company is owned by Tyco Retail Solutions, which is part of Johnson Controls, an international company that provides performance and security solutions to retailers of all sizes.
The firm just released its annual list of the days it anticipates will see the most shoppers in stores this holiday season, as well as the days that will see the least.
Here are the days ShopperTrak expects to be the busiest this year.
1. Friday, Nov. 25, aka Black Friday
2. Monday, Dec. 26
3. Friday, Dec. 23
4. Saturday, Dec. 17
5. Saturday, Dec. 10
6. Saturday, Nov. 26
7. Thursday, Dec. 22
8. Saturday, Dec. 3
9. Sunday, Dec. 18
10. Wednesday, Dec. 21
One day conspicuously absent from this list is Christmas Eve, which this year is technically “Super Saturday,” as it is the last Saturday before Christmas this year.
ShopperTrak said that Super Saturday traditionally is busier the closer that it comes to Christmas Day, unless it also happens to be Christmas Eve, which is the case this year.
Because of that, the company said it is not expecting Dec. 24 to be a particularly busy shopping day, though this might not be the case for jewelers, many of whom usually are busy up until closing time on Christmas Eve.
This shift elevates the importance of Dec. 26 (No. 2 on the list) and Dec. 23 (No. 3 on the list), both of which are usually busier when they fall on or extend a weekend. That is the case this year, as the day before Christmas Eve and the day after Christmas fall on a Friday and a Monday, respectively, book-ending the weekend.
ShopperTrak also shared the five days in November and December that it expects to be the slowest in terms of in-store foot traffic.
1. Tuesday, Nov. 29
2. Wednesday, Nov. 30
3. Monday, Nov. 28, aka “Cyber Monday,” a big day for online shopping
4. Tuesday, Dec. 6
5. Monday, Dec. 5
Given its two lists, ShopperTrak offered some tips for retailers.
--Know that annual activity patterns remain consistent. Optimize staffing and inventory on the days that’ll be the busiest.
--Don’t open on Thanksgiving Day.
Editors' Picks
Sponsored by
ShopperTrak research shows that opening on this holiday only impacts the distribution of traffic, not the overall volume of traffic. It also negatively impacts staff morale, which is why a number of big retailers are remaining closed on Thanksgiving this year.
--Don’t overreact. There’s usually a reason for daily ebbs and flows in the amount of traffic in the store, like the weather. Outline a well-reasoned game plan ahead of the holiday season and stick with it.
--Don’t overreact. There’s usually a reason for daily ebbs and flows in the amount of traffic in the store, like the weather. Outline a well-reasoned game plan ahead of the holiday season and stick with it.
More on Surveys
The Latest
AuctionsMay 14, 2024
2 Huge Yellow Diamonds Are Heading to AuctionChristie's is selling one of the diamonds, moving forward with its Geneva jewelry auction despite the cyberattack that took down its website.
MajorsMay 14, 2024
Platinum Born Taps ‘Born Leaders’ for New CampaignThe ad aims to position platinum jewelry as ideal for everyday wear.
Brought to you by
Record Gold Prices Have Consumers Undeterred. Here’s Why.Despite the rising prices, consumers continue to seek out the precious metal.
GradingMay 14, 2024
Instappraise Adds Trifold Brochure to Appraisal OfferingsRetailers can customize and print the appraisal brochures from their store.
Weekly QuizMay 09, 2024
This Week’s QuizTest your jewelry news knowledge by answering these seven questions.
AuctionsMay 13, 2024
Lab-Grown Diamond Brand Lightbox Cuts Prices by 25 to 40%The move follows a price-drop test run in Q4 and comes with the addition of a “quality assurance card” from GIA for some loose diamonds.
TechnologyMay 13, 2024
Christie’s Website Brought Down by Hackers, Watch Auction Postponed The site has been down since Thursday evening, just ahead of its spring auctions.
Brought to you by
From Registration to Return: 10 Tips to Protect You Before, During and After a TradeshowTradeshow risks are real. Get tips to protect yourself before, during and after and gain safety and security awareness for your business.
AuctionsMay 13, 2024
Madeleine Albright’s Jewelry, Pins a White-Glove Sale at Freeman’s | HindmanThe late former U.S. Secretary’s collection went for quadruple the sale’s pre-sale estimate.
IndependentsMay 13, 2024
Zachary’s Jewelers Names Mother’s Day Jewelry Contest WinnersThree fifth graders’ winning designs were turned into custom jewelry pieces in time for Mother’s Day.
IndependentsMay 10, 2024
Frank Adams Jewelers Names New CEOKimberly Adams Russell is taking over the role from her father, David Adams, marking the third generation to hold the title.
CollectionsMay 10, 2024
Piece of the Week: Carina Hardy’s ‘Birth of Venus’ NecklaceAs a token of womanhood, this necklace depicts when Venus was born from the sea.
MajorsMay 09, 2024
Watches of Switzerland Pays $130M for Roberto Coin Inc.The deal gives the retailer control over the distribution of Roberto Coin jewelry in the U.S., Canada, Caribbean, and Central America.
TrendsMay 09, 2024
Amanda’s Style File: Shine Bright, Moms Show your mother some love with a piece of fine jewelry.
IndependentsMay 09, 2024
Kyle Edward Fine Jewelry to Close Salisbury StoreThe company’s Easton location will remain open.
MajorsMay 09, 2024
JBT Elects New ChairmanBrian D. Fleming of Carla Corporation was elected to serve a one-year term in the role.
Supplier BulletinMay 08, 2024
Fusing Past and Present at the Las Vegas Antique Jewelry & Watch ShowSponsored by the Las Vegas Antique Jewelry and Watch Show
EditorsMay 07, 2024
Q&A: Author Vikki Tobak on the ‘Ice-Cold’ ExhibitionTobak, author of “Ice Cold: A Hip-Hop Jewelry History,” shares how the exhibition came to be, and the pieces people may be surprised to see.
EditorsMay 07, 2024
10 On-Theme Looks from the 2024 Met GalaStars adorned themselves in emeralds, platinum, and myriad bird motifs, writes Associate Editor Natalie Francisco.
IndependentsMay 07, 2024
112-Year-Old New Orleans Business Popping Up in Aspen M.S. Rau is set to open a seasonal gallery in the high-end resort town early next month.
MajorsMay 07, 2024
Richemont Acquires Italian Jeweler VhernierThe branded jewelry market is thriving, said Richemont Chairman Johann Rupert.
CollectionsMay 07, 2024
These ‘Luminaries’ Are Set to Light Up CoutureThe six designers, all participants in the show’s Diversity Action Council mentorship program, will exhibit in Salon 634.
AuctionsMay 07, 2024
Sotheby’s to Auction Sylvester Stallone’s WatchesThe highlight of his collection is the coveted Patek Philippe Grandmaster Chime, which could sell for up to $5 million.
CollectionsMay 07, 2024
Phillip Gavriel Pays Tribute to Venice With New CollectionThe “Venetian Link” series modernizes the classic Veneziana box chain in its bracelets and necklaces.
Events & AwardsMay 07, 2024
JA Now Accepting Applications for New Bench Jeweler ScholarshipThe Seymour & Evelyn Holtzman Bench Scholarship will provide tuition assistance to two low-income students.
Policies & IssuesMay 06, 2024
Rolex Files Objection to Hallmark’s New Trademark ApplicationThe Swiss watchmaker said the company’s plans to use a new version of the Hallmark crown on jewelry would confuse consumers.
EditorsMay 06, 2024
Q&A: 8 Questions With Anglo American’s Benny Oeyen The executive talked about the importance of self-purchasers and how fuel cell electric vehicles are going to fuel demand for platinum.
