Klarna Introduces Shoppable Video Feature
The buy now, pay later platform can now also connect retailers with content creators.
Available within the Klarna app, shoppers can watch videos about a product, like unboxings, tutorials, and reviews, and then buy that item directly from the video.
For Klarna’s 2022 U.S. Holiday Shopping Survey, the company reached out to 1,234 consumers between the ages of 18 and 66, including Klarna users and non-users.
Its survey found 65 percent of Gen Z respondents said they prefer video content over static content when shopping online.
Now, retailers can upload videos to Klarna using existing content from their social channels or create shoppable content exclusively for the app.
For those looking to make new videos, Klarna can connect them with content creators.
“Creators are now at the heart of online shopping, helping consumers to discover brands and products in more authentic ways than ever before. But it can be challenging for creators to make a living and stand out in a crowded market, and for retailers to source the right creators and measure engagement with their target audience,” said Klarna.
Its new Creator platform is designed to connect retailers and creators and facilitate the entire process, from the initial outreach to building partnerships and tracking the sales and commissions.
Retailers can connect with more than 500,000 creators and get real-time updates on the performance.
Sellers can also partner with Klarna to be highlighted in curated content and campaigns.
Brands like e.l.f. Cosmetics and Haus Labs by Lady Gaga are already using the platform and have seen click-through rates higher on average than other social media channels, said Klarna.
“Haus Labs is excited to launch shoppable video content in the Klarna app, empowering our community of artists and creators to express themselves through high-performance makeup and their unique artistry, while engaging with millions of fans around the world,” said Lady Gaga.
There are more than 23 million active monthly users on the Klarna app and 450,000 retail partners. More than 150 million shoppers have used Klarna.
Its holiday survey also found that 59 percent of respondents look for brands with a charitable or give-back mission, and 55 percent said they always choose more sustainable and eco-friendly gift-wrapping options.
That feedback may be what’s behind its other new features.
The app upgraded its CO2 tracker to give eco-conscious shoppers insight into the environmental impact of their purchases, from the sourcing of raw material to recycling, available for more than 50 million items.
It also added a new donation feature in the app—expanding its Give One charitable initiative—allowing shoppers to donate to vetted organizations and track the aggregate volume of donations made to see their collective impact.
“The new products revealed today mark a major milestone in Klarna’s evolution to becoming a place where consumers and retailers can now search, discover, and create. From inspiring product discovery all the way to delivery tracking, digital receipts, and seamless returns, we are powering e-commerce and accelerating trade across the world,” said Klarna CEO and Co-Founder Sebastian Siemiatkowski.
For more information about Klarna and its new features, visit the Klarna website.
The Latest
The announcement coincided with its full-year results, with growth driven by its jewelry brands.
Looking ahead, the retailer said it sees “enormous potential” in Roberto Coin’s ability to boost its branded jewelry business.
Jewelry trade show veterans share strategies for engaging buyers, managing your time effectively, and packing the right shoes.
Despite the rising prices, consumers continue to seek out the precious metal.
This little guy’s name is Ricky and he just sold for more than $200,000 at Sotheby’s Geneva jewelry auction.
Though its website has been down for a week, Christie’s proceeded with its jewelry and watch auctions on May 13-14, bringing in nearly $80 million.
Despite the absence of “The Allnatt,” Sotheby’s Geneva jewelry auction totaled $34 million, with 90 percent of lots sold.
Tradeshow risks are real. Get tips to protect yourself before, during and after and gain safety and security awareness for your business.
Lilian Raji gives advice to designers on how to make the most of great publicity opportunities.
The mining company wants to divest its 70 percent holding in the Mothae Diamond Mine in an effort to streamline its portfolio.
Why do so many jewelers keep lines that are not selling? Peter Smith thinks the answer lies in these two behavioral principles.
The “Argyle Phoenix” sold for more than $4 million at the auction house’s second jewels sale.
The annual list recognizes young professionals making an impact in jewelry retail.
Owner David Mann is heading into retirement.
While overall sales were sluggish, the retailer said its non-bridal fine jewelry was a popular choice for Valentine’s Day.
The mining giant also wants to offload its platinum business as part of an overhaul designed to “unlock significant value.”
Christie's is selling one of the diamonds, moving forward with its Geneva jewelry auction despite the cyberattack that took down its website.
The ad aims to position platinum jewelry as ideal for everyday wear.
Retailers can customize and print the appraisal brochures from their store.
The move follows a price-drop test run in Q4 and comes with the addition of a “quality assurance card” from GIA for some loose diamonds.
The late former U.S. Secretary’s collection went for quadruple the sale’s pre-sale estimate.
Three fifth graders’ winning designs were turned into custom jewelry pieces in time for Mother’s Day.
Kimberly Adams Russell is taking over the role from her father, David Adams, marking the third generation to hold the title.
As a token of womanhood, this necklace depicts when Venus was born from the sea.
The deal gives the retailer control over the distribution of Roberto Coin jewelry in the U.S., Canada, Caribbean, and Central America.
Show your mother some love with a piece of fine jewelry.
The company’s Easton location will remain open.