Sarine’s New Website Schools Consumers on Traceability
The educational resource will highlight the positive impact diamonds can make on their journey from mine to market.
The Diamond Journey website will guide users along the path a diamond takes from the mine to a retailer, highlighting the positive impact it makes along the way.
The site will share real-life stories about the good diamonds can do, including wildlife and environmental conservation and the opportunities provided to underprivileged and local communities.
The educational resource will double as a sales tool, said Sarine, as it will aim to show the diamond industry’s commitment to responsible sourcing and bolster a shopper’s trust and confidence in natural diamonds.
“I am confident that the launch of this new website will contribute in showcasing the sustainable impact that diamonds have across the globe and serve not only as an educational resource, but as an engaging sales tool that will enhance the consumers’ trust and confidence in our gem of an industry,” said Sarine CEO David Block.
The Israel-based technology company offers automated, cloud-based and artificial intelligence-driven electronic diamond grading, and provides traceability information based on independent data.
Sarine has “Diamond Journey” digital reports as well as other interactive sales tools retailers can use to share information about a diamond’s journey from rough to polished with their customers.
For more information, visit the Sarine website.
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