CrimeMay 03, 2024
Second Suspect Arrested in Murder of Colorado JewelerWheat Ridge, Colorado police took a 50-year-old man into custody Wednesday following a two-month search.
TechnologyJun 29, 2015
How ‘Mobilegeddon’ affects your business
Likeable Local’s Beth Henderson explains what jewelers can do to ensure their SEO doesn’t drop as Google changes its search algorithm to favor mobile friendly sites.
Beth Henderson is the marketing coordinator at Likeable Local, the creators of Likeable Hub, a platform with a mobile app that helps small businesses, like jewelers, use social media.
This past spring, Google had the biggest shift in its search algorithm that the world has ever seen.
Meet “Mobilegeddon,” the biggest thing to happen to search in recent memory. Google has made changes to its search algorithm before, but nothing that would affect jewelry businesses in such a direct way.
For some background, Google announced in February that the newest addition to their search algorithm would change the way mobile friendly and non-mobile friendly sites were organized.
What does this mean for you? Well, the long and short of it is the new algorithm actively seeks out if a site is mobile friendly or not, and prioritizes sites that work smoothly on smartphones and tablets.
Why does this matter?
Though Mobilegeddon is a catchy name, the change is no laughing matter. Sites that do not abide by Google’s newest guidelines could find themselves susceptible to both penalties to their page and a possible plummet in their SEO.
Think about the number of people who come into your stores, staring at their iPhones. Now, imagine you were no longer able to reach those people on their devices. Terrifying, right?
While the number of Americans who surf the web on mobile sits at 40 percent right now, Gartner predicts that in 2017 mobile users will become the vast majority of web surfers. Mobile has been steadily growing as an important platform that jewelers use to reach their target demographics, but if your online presence is not up-to-date, Mobilegeddon could spell disaster for your presence in Google’s search results.
What can you do?
One of the best ways to see just how mobile friendly your site is to use Google’s very own Mobile-Friendly Test.
An easy-to-use tool, it alerts you to how mobile friendly your site is and also gives a breakdown of what it looks like on a smartphone. Even more impressive, it gives you tips on how to make your page available on mobile.
Also, think about how people are navigating to your website. Is it from social media posts? Make sure every link that you post from social media goes to a mobile friendly website. After all, 60 percent of social media usage is on mobile devices.
If your site is not quite there yet on the mobile optimization front, don’t fret.
While you start taking the steps to correct it, you can also make
sure your business does have a proper mobile presence via other channels. For example, tools such as Likeable Hub allow you to build mobile friendly sites and landing pages in just minutes that you can drive fans to from social media or email.
Now is the time to assess your online presence and make sure it’s ready to withstand Mobilegeddon.
Beth Henderson is the marketing coordinator at Likeable Local, a partner of Jewelers of America and the creators of Likeable Hub, a powerful platform with an easy-to-use mobile app that helps small businesses, like jewelers, succeed with social media.
More on Technology
The Latest
CollectionsMay 03, 2024
A Sneak Peek Into PGI’s Couture Platinum Spotlight ProgramPGI partnered with four new and seven returning designers for its annual platinum capsule collection.
MajorsMay 03, 2024
Kristie Nicolosi Joins WJA Board AgainNicolosi, president and CEO of The Kingswood Company, previously sat on WJA’s board from 2011 to 2018.
Brought to you by
Rio’s Reimagined Podcast: For the Love of JewelersMeet Ben Claus—grand prize winner of For the Love of Jewelers 2023 Fall Design Challenge.
CollectionsMay 03, 2024
Piece of the Week: A “Bit of LUV” for the DerbyKarina Brez’s race-ready piece is a sophisticated nod to the horse-rider relationship.
Weekly QuizMay 02, 2024
This Week’s QuizTest your jewelry news knowledge by answering these seven questions.
CrimeMay 02, 2024
4 Indicted in Burglary Ring Targeting Indian, South Asian FamiliesThe men are allegedly responsible for stealing millions in jewelry and other valuables in 43 burglaries in 25 towns across Massachusetts.
CollectionsMay 02, 2024
Foundrae Launches ‘Horizon’ Collection“Horizon” invites individuals to explore the limitless possibilities that lie ahead, said the brand.
Brought to you by
The Blueprint for Success in Scalable, Personalized Jewelry RetailWith Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
FinancialsMay 02, 2024
Pandora Raises Guidance After Strong Q1The jeweler credits its recent “Be Love” campaign and ongoing brand revamp for its 17 percent jump in sales.
IndependentsMay 02, 2024
Oklahoma Jeweler Glenn Lewis Dies at 68The co-founder of Lewis Jewelers was also the longtime mayor of the city of Moore.
AuctionsMay 02, 2024
Vintage Baume & Mercier With Ties to Elvis Sells for $7K Elvis Presley gifted this circa 1967 gold and diamond watch to Dodie Marshall, his co-star in “Easy Come, Easy Go.”
SurveysMay 01, 2024
Consumer Confidence Falls in AprilConcerns about rising prices, politics, and global conflicts continue to dampen consumer outlook.
TrendsMay 01, 2024
Amanda’s Style File: All Eyes on EmeraldsMay’s birthstone is beloved for its rich green hue and its versatility.
SourcingMay 01, 2024
Opsydia Names New Sales and Marketing Director Jacqui Larsson joins Opsydia with nearly two decades of experience in the industry.
CrimeMay 01, 2024
Grand Jury to Hear Case Against Jeweler Charged in Fatal Shove Following IJO ShowLast month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
CollectionsApr 30, 2024
12 Otherworldly Pieces From Tiffany & Co.’s 2024 Blue BookThe “Tiffany Céleste” collection reimagines designer Jean Schlumberger’s interpretations of the universe.
MajorsApr 30, 2024
Zales Celebrates 100 Years With New CampaignThe brand also created a 100-carat lab-grown diamond necklace in honor of its centennial.
MajorsApr 30, 2024
Platinum Guild International Appoints New CEOTim Schlick has been promoted from his previous position as COO.
Events & AwardsApr 30, 2024
Canadian Jewellers Association Brings Back the Summit It’s the second year for the event, slated to take place in October in Toronto.
Recorded WebinarsApr 29, 2024
Watch: Diamond Identification and Evaluation - How to Protect your BusinessSupplier Spotlight Sponsored by GIA
SourcingApr 29, 2024
De Beers to Move Auction HQ from Singapore to BotswanaSales will be paused while the relocation takes place over the next few months.
CollectionsApr 29, 2024
Simone I. Smith Mixes Denim and Diamonds in New Collection“SIS x MISA Denim and Diamonds” is a collaboration between the designer and celebrity stylist Misa Hylton.
IndependentsApr 29, 2024
Venus Jewelers Relocating After 45 YearsThe retailer is moving to a newly designed space in the same shopping center.
SurveysApr 29, 2024
Mother’s Day Jewelry Spending to Reach $7B, Says NRFGifts that are unique and thoughtful are top of mind this year, according to the annual survey.
CollectionsApr 26, 2024
Piece of the Week: Jacquie Aiche’s Starry Galaxy NecklaceThe necklace is featured in the brand’s “Rebel Heart” campaign starring Adam Levine and Behati Prinsloo.
Events & AwardsApr 26, 2024
AGS Conclave and GIA Symposium Are ConvergingThe two organizations will host a joint event, “Converge,” in September 2025.
