The announcement coincided with its full-year results, with growth driven by its jewelry brands.
More social networks enter e-commerce
Both Instagram and Pinterest have announced that they soon will add features that allow users to shop directly from their sites.
New York--It seems it was only a matter of time before Instagram users were able to shop straight from the social channel. And now that time has come.
The image-sharing network recently announced that it will launch new shopping features through advertising content.
There aren’t many details currently available about Instagram’s move into e-commerce, including an expected launch date, but what is known is that users will only be able to shop sponsored content on brand advertisements. They will do this through a “Shop Now” button that will appear on the bottom right corner of a post.
This is meant to provide an incentive for brands and businesses to advertise more, and will mean many more sponsored posts and advertisements in user feeds.
Instagram also said that it is opening up advertising opportunities to small businesses, where before only select brands and businesses were allowed. Additionally, advertisers will be able to target their content to specific users based on data and demographics provided by its parent company, Facebook.
While a number of third-party programs already exist that help direct users to the products they want to purchase through outside links, this will be the first time that users can shop internally on Instagram.
Along the same lines, Pinterest also has announced that it is launching “Buyable Pins,” a secure way for users to buy the products that they see right on Pinterest.
The site will launch blue buttons that will appear on pins where users can purchase straight from the app using a credit card or Apple Pay. Users will be able to find the Buyable Pins through regular Pinterest features like the home feed, search, category feeds and boards, the company said, and can even be filtered by price.
They will roll out across the iPhone and iPad first later this month, followed by Android and desktop in the future.
At the beginning, pinners will be able to buy from retailers such as Macy’s, Neiman Marcus and Nordstrom.
For businesses using e-commerce site Shopify, the Pinterest channel can be added there to start using the Buyable Pins. Those who use Demandware will be able to get the pins in the coming weeks.
The Latest
Looking ahead, the retailer said it sees “enormous potential” in Roberto Coin’s ability to boost its branded jewelry business.
Jewelry trade show veterans share strategies for engaging buyers, managing your time effectively, and packing the right shoes.
Despite the rising prices, consumers continue to seek out the precious metal.
This little guy’s name is Ricky and he just sold for more than $200,000 at Sotheby’s Geneva jewelry auction.
Though its website has been down for a week, Christie’s proceeded with its jewelry and watch auctions on May 13-14, bringing in nearly $80 million.
Despite the absence of “The Allnatt,” Sotheby’s Geneva jewelry auction totaled $34 million, with 90 percent of lots sold.
Tradeshow risks are real. Get tips to protect yourself before, during and after and gain safety and security awareness for your business.
Lilian Raji gives advice to designers on how to make the most of great publicity opportunities.
The mining company wants to divest its 70 percent holding in the Mothae Diamond Mine in an effort to streamline its portfolio.
Why do so many jewelers keep lines that are not selling? Peter Smith thinks the answer lies in these two behavioral principles.
The “Argyle Phoenix” sold for more than $4 million at the auction house’s second jewels sale.
The annual list recognizes young professionals making an impact in jewelry retail.
Owner David Mann is heading into retirement.
While overall sales were sluggish, the retailer said its non-bridal fine jewelry was a popular choice for Valentine’s Day.
The mining giant also wants to offload its platinum business as part of an overhaul designed to “unlock significant value.”
Christie's is selling one of the diamonds, moving forward with its Geneva jewelry auction despite the cyberattack that took down its website.
The ad aims to position platinum jewelry as ideal for everyday wear.
Retailers can customize and print the appraisal brochures from their store.
The move follows a price-drop test run in Q4 and comes with the addition of a “quality assurance card” from GIA for some loose diamonds.
The late former U.S. Secretary’s collection went for quadruple the sale’s pre-sale estimate.
Three fifth graders’ winning designs were turned into custom jewelry pieces in time for Mother’s Day.
Kimberly Adams Russell is taking over the role from her father, David Adams, marking the third generation to hold the title.
As a token of womanhood, this necklace depicts when Venus was born from the sea.
The deal gives the retailer control over the distribution of Roberto Coin jewelry in the U.S., Canada, Caribbean, and Central America.
Show your mother some love with a piece of fine jewelry.
The company’s Easton location will remain open.