The necklace is featured in the brand’s “Rebel Heart” campaign starring Adam Levine and Behati Prinsloo.
New Diamond Search App Launches
The Virtual Diamond Boutique is an app for smartphones and tablets that allows retailers to virtually source diamonds by price, availability and all four Cs.
New York--There is a new app called the Virtual Diamond Boutique that allows retailers to virtually source diamonds by price, availability and all four Cs.
Available for use on both smartphones and tablets, the app gives retailers the opportunity to virtually enhance their inventory with thousands of available diamonds from a variety of vendors. The company said the app has high-quality images and videos, which sales associate can use to pre-sell diamonds, reducing shipping costs and security risks and increasing the potential for savings on inventory investment.
Designed with the consumer in mind, the app starts the process with budget and goes from there, navigating through desired shape, size, color, and clarity, among other factors.
Each diamond featured on the app is listed with the relevant diamond grading reports as well as each stone’s unique GemPrint, or optical “fingerprint,” to strengthen consumer confidence. Stone availability is updated instantly via the vendor’s inventory software systems.
The app also gives the option of data saving, sharing, and reminder options so that sales associates have the ability to save customers’ favorite stones and share or remind them via email or social media channels.
For a fee, retailers also can opt to add their own inventory to the application so that their stones can be made available to other retailers to increase turnover and overall volume of sales.
Virtual Diamond Boutique also said that the app could serve as a training tool, with the visual imagery making it easy for new sales associates to learn standard diamond technology and information.
The app currently is available in the App store for iPhones and iPads or at the Google Play store for Android users. Training videos, imagery and text are available on the Virtual Diamond Boutique website.
A number of upgrades and developments already have been planned for the app, including enhancements to the user experience, such as additional save and share options, cloud marketing to allow retailers the ability to digitally reach customers online, and the addition of mountings.
The Latest
The two organizations will host a joint event, “Converge,” in September 2025.
Big changes appear to be on the horizon for the diamond miner and its parent company, Anglo American.
Meet Ben Claus—grand prize winner of For the Love of Jewelers 2023 Fall Design Challenge.
Padis succeeds Lisa Bridge, marking the first time the organization has had two women board presidents in a row.
Jesse Cole, founder of Fans First Entertainment, shared the “five Es” of building a fan base during his AGS Conclave keynote.
The Royal Oak Perpetual Calendar "John Mayer" was celebrated at a star-studded party in LA last week.
With Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
The announcement came as the company reported a 23 percent drop in production in Q1.
The three-time Pro Bowler continues to partner with the retailer, donating to a Detroit nonprofit and giving watches to fans.
A double-digit drop in the number of in-store crimes was offset by a jump in off-premises attacks, JSA’s 2023 crime report shows.
Inspired by the Roman goddess of love, the designer looked to the sea for her new collection.
The luxury titan posted declining sales, weighed down by Gucci’s poor performance.
The selected nine organizations have outlined their plans for the funds.
The mining company’s Diavik Diamond Mine lost four employees in a plane crash in January.
The crown introduced a dozen timepieces in Geneva, including a heavy metal version of its deep-sea divers’ watch.
Emmanuel Raheb recommends digging into demographic data, customizing your store’s communications, and retargeting ahead of May 12.
Located in the town of Queensbury, it features a dedicated bridal section and a Gabriel & Co. store-in-store.
A 203-carat diamond from the alluvial mine in Angola achieved the highest price.
Ruser was known for his figural jewelry with freshwater pearls and for his celebrity clientele.
The “Rebel Heart” campaign embodies rebellion, romance, and sensuality, the brand said.
Editor-in-Chief Michelle Graff shares the standout moments from the education sessions she attended in Austin last week.
The overhaul includes a new logo and enhanced digital marketplace.
The money will go toward supporting ongoing research and aftercare programs for childhood cancer survivors.
A new addition to the “Heirloom” collection, this one-of-a-kind piece features 32 custom-cut gemstones.
Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
The move will allow the manufacturing company to offer a more “diverse and comprehensive” range of products.