The announcement coincided with its full-year results, with growth driven by its jewelry brands.
Jewelers of America Is Launching a Digital Academy
The trade association is expanding its webinar series with a host of technology-focused sessions over the next three months.
New York—Jewelers of America is expanding its webinar series with the addition of a “Digital Academy,” a new series of webinars focused on helping jewelers thrive online.
The Digital Academy webinars will take place over three months, with each month focused on one of three key topics: e-commerce, marketing, and websites.
JA said there will be multiple webinars and interactive discussions on each of these topics, each of which will provide real-world actionable items and solutions.
The current lineup of Digital Academy webinars includes the following.
Growing Stronger Online—The Jewelry Ecommerce Era
Jan. 28, 2 p.m. EST
Presenter: Igor Nusinovich, CEO of Valigara Online Jewelry Manager
The Best Social Media Selling Tactics for Jewelers
Feb. 4, 2 p.m. EST
Presenters: Alex Fetanat, founder and CEO, and Anthony Arechiga, vice president of sales and marketing, at GemFind Digital Solutions
Amazon 101: Sell Successfully on Amazon and Other 3P Marketplaces
Feb. 18, 11 EST
Presenters: Kristin Cherry Jackson and Rosemary Mazza, managing partners of 21C Jewelry Solutions
Planning Your Website
Feb. 25, 2 p.m. EST
Presenter: Stacey MacDougall, sales coordinator of Wix
From Social Media to Sale: Generate a Steady Flow of Loyal Customers
March 18, 2 p.m. EST
Presenter: André Savoie, owner of High Level Thinkers
“The past year has accelerated the online shopping category significantly. At Jewelers of America, we want to provide our members the tools they need to be competitive in this market,” said JA Director of Membership Regina Ciarleglio.
“The Digital Academy will focus on everything a retailer needs, from the most basic information to more sophisticated.”
In conjunction with the Digital Academy, JA will be running a giveaway for members from Jan. 28 through April 15.
For each webinar they attend, members will receive one entry in the drawing for a GemLightbox & Turntable photography set from Picup Media.
The Digital Academy program will be updated and can be found on the Jewelers of America website.
Visit Jewelers.org to learn more about JA membership benefits, to join JA or to register for a webinar.
National Jeweler is a for-profit subsidiary of Jewelers of America, which purchased the publication in 2015. The two organizations act independently of each other.
The Latest
Looking ahead, the retailer said it sees “enormous potential” in Roberto Coin’s ability to boost its branded jewelry business.
Jewelry trade show veterans share strategies for engaging buyers, managing your time effectively, and packing the right shoes.
Despite the rising prices, consumers continue to seek out the precious metal.
This little guy’s name is Ricky and he just sold for more than $200,000 at Sotheby’s Geneva jewelry auction.
Though its website has been down for a week, Christie’s proceeded with its jewelry and watch auctions on May 13-14, bringing in nearly $80 million.
Despite the absence of “The Allnatt,” Sotheby’s Geneva jewelry auction totaled $34 million, with 90 percent of lots sold.
Tradeshow risks are real. Get tips to protect yourself before, during and after and gain safety and security awareness for your business.
Lilian Raji gives advice to designers on how to make the most of great publicity opportunities.
The mining company wants to divest its 70 percent holding in the Mothae Diamond Mine in an effort to streamline its portfolio.
Why do so many jewelers keep lines that are not selling? Peter Smith thinks the answer lies in these two behavioral principles.
The “Argyle Phoenix” sold for more than $4 million at the auction house’s second jewels sale.
The annual list recognizes young professionals making an impact in jewelry retail.
Owner David Mann is heading into retirement.
While overall sales were sluggish, the retailer said its non-bridal fine jewelry was a popular choice for Valentine’s Day.
The mining giant also wants to offload its platinum business as part of an overhaul designed to “unlock significant value.”
Christie's is selling one of the diamonds, moving forward with its Geneva jewelry auction despite the cyberattack that took down its website.
The ad aims to position platinum jewelry as ideal for everyday wear.
Retailers can customize and print the appraisal brochures from their store.
The move follows a price-drop test run in Q4 and comes with the addition of a “quality assurance card” from GIA for some loose diamonds.
The late former U.S. Secretary’s collection went for quadruple the sale’s pre-sale estimate.
Three fifth graders’ winning designs were turned into custom jewelry pieces in time for Mother’s Day.
Kimberly Adams Russell is taking over the role from her father, David Adams, marking the third generation to hold the title.
As a token of womanhood, this necklace depicts when Venus was born from the sea.
The deal gives the retailer control over the distribution of Roberto Coin jewelry in the U.S., Canada, Caribbean, and Central America.
Show your mother some love with a piece of fine jewelry.
The company’s Easton location will remain open.