The men are allegedly responsible for stealing millions in jewelry and other valuables in 43 burglaries in 25 towns across Massachusetts.
Socially minded customers
Are you wooing consumers who are down for the cause? In other words, grabbing the attention of "socially minded customers," a new class of consumer described in a recent International Herald Tribune article? Identified in a survey conducted during 2007...
Are you wooing consumers who are down for the cause? In other words, grabbing the attention of "socially minded customers," a new class of consumer described in a recent International Herald Tribune article?
Identified in a survey conducted during 2007 and 2008 by consultants at IBM in conjunction with the Economist Intelligence Unit, socially minded customers prefer ethically and environmentally responsible products and don't mind anteing up the big bucks to get what they want.
Whether you add recycled jewelry to your product mix, print catalogs on recycled paper or give away recyclable bags, the survey suggests attending to customers with a conscious should be a priority.
If you want to make a more visible impact, try cause marketing. Mike Hess—director of global research and consumer insights for Omnicom Group's OMD, New York—explains his theory to Advertising Age. According to Hess, associating your brand with a cause creates an emotional attachment with customers that traditional advertising can't always produce.
And I'm living proof. I was strictly a Palmolive dish detergent kind of girl until I saw the little school kids cleaning up ducks soiled by oil slicks in a Dawn television commercial.
From the Ronald McDonald House Charities funded by fast-food chain McDonald's to the honeybee-saving campaign of beloved ice cream chain Häagen Dazs, cause marketing has proven itself to be rewarding—both financially and emotionally.
I guess the lesson is it doesn't hurt to wear your heart on your sleeve, especially when it generates positive press and ROI.
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The jeweler credits its recent “Be Love” campaign and ongoing brand revamp for its 17 percent jump in sales.
Meet Ben Claus—grand prize winner of For the Love of Jewelers 2023 Fall Design Challenge.
The co-founder of Lewis Jewelers was also the longtime mayor of the city of Moore.
Elvis Presley gifted this circa 1967 gold and diamond watch to Dodie Marshall, his co-star in “Easy Come, Easy Go.”
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Concerns about rising prices, politics, and global conflicts continue to dampen consumer outlook.
May’s birthstone is beloved for its rich green hue and its versatility.
Jacqui Larsson joins Opsydia with nearly two decades of experience in the industry.
Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
The “Tiffany Céleste” collection reimagines designer Jean Schlumberger’s interpretations of the universe.
The brand also created a 100-carat lab-grown diamond necklace in honor of its centennial.
Tim Schlick has been promoted from his previous position as COO.
It’s the second year for the event, slated to take place in October in Toronto.
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Sales will be paused while the relocation takes place over the next few months.
“SIS x MISA Denim and Diamonds” is a collaboration between the designer and celebrity stylist Misa Hylton.
The retailer is moving to a newly designed space in the same shopping center.
Gifts that are unique and thoughtful are top of mind this year, according to the annual survey.
The necklace is featured in the brand’s “Rebel Heart” campaign starring Adam Levine and Behati Prinsloo.
The two organizations will host a joint event, “Converge,” in September 2025.
Big changes appear to be on the horizon for the diamond miner and its parent company, Anglo American.
Padis succeeds Lisa Bridge, marking the first time the organization has had two women board presidents in a row.
The Royal Oak Perpetual Calendar "John Mayer" was celebrated at a star-studded party in LA last week.
The announcement came as the company reported a 23 percent drop in production in Q1.