It is located in Marin County, California.
Maison Birks opening first international store
Newly rebranded Canadian jewelry chain Maison Birks will open its first location outside of North America in Beijing, the capital of China, the company announced Thursday.
Montreal--Newly rebranded Canadian jewelry chain Maison Birks will open its first location outside of North America in Beijing, the capital of China, the company announced Thursday.
The new store, slated to open in early 2014, will carry Maison Birks’ diamond and fashion jewelry collections, including wedding bands and engagement rings featuring certified Canadian diamonds.
The jeweler said its Canadian diamonds, which come with a guarantee of origin tracing the stone to the mine where it was found, will serve as the company’s unique advantage in the Chinese market, “where customers are becoming increasingly demanding about the quality and pedigree of the jewelry and precious stones they purchase.”
The Beijing location will communicate the Maison Birks history, including the royal warrant it was granted in the 1930s by the British Royal Family. Royal warrants are given to people or companies who regularly supply goods or services to royalty.
The store in China also will reflect the retailer’s new branding and visual platform.
Maison Birks, formerly Birks, underwent a transformation this year with a new name, logo and in-store look and began opening stores that carry only Maison Birks brand jewelry.
“Our presence in China … offers a link to our recent efforts in rebranding and further developing the Birks brand. Our store will be located in a strategic location at the heart of Beijing’s thriving central business district,” said Birks Group President and CEO Jean-Christophe Bédos.
Maison Birks is owned by Montreal-based Birks Group Inc., which also operates the Mayors chain of 20 jewelry stores in Florida and Georgia. The company was known as Birks & Mayors up until a couple of weeks ago, when it dropped “Mayors” from its corporate name.
The Latest
Concerns about rising prices, politics, and global conflicts continue to dampen consumer outlook.
May’s birthstone is beloved for its rich green hue and its versatility.
Meet Ben Claus—grand prize winner of For the Love of Jewelers 2023 Fall Design Challenge.
Jacqui Larsson joins Opsydia with nearly two decades of experience in the industry.
Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
The “Tiffany Céleste” collection reimagines designer Jean Schlumberger’s interpretations of the universe.
With Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
It’s the second year for the event, slated to take place in October in Toronto.
Supplier Spotlight Sponsored by GIA
Sales will be paused while the relocation takes place over the next few months.
“SIS x MISA Denim and Diamonds” is a collaboration between the designer and celebrity stylist Misa Hylton.
The retailer is moving to a newly designed space in the same shopping center.
Gifts that are unique and thoughtful are top of mind this year, according to the annual survey.
The necklace is featured in the brand’s “Rebel Heart” campaign starring Adam Levine and Behati Prinsloo.
The two organizations will host a joint event, “Converge,” in September 2025.
Big changes appear to be on the horizon for the diamond miner and its parent company, Anglo American.
Padis succeeds Lisa Bridge, marking the first time the organization has had two women board presidents in a row.
Jesse Cole, founder of Fans First Entertainment, shared the “five Es” of building a fan base during his AGS Conclave keynote.
The Royal Oak Perpetual Calendar "John Mayer" was celebrated at a star-studded party in LA last week.
The announcement came as the company reported a 23 percent drop in production in Q1.
The three-time Pro Bowler continues to partner with the retailer, donating to a Detroit nonprofit and giving watches to fans.
A double-digit drop in the number of in-store crimes was offset by a jump in off-premises attacks, JSA’s 2023 crime report shows.
Inspired by the Roman goddess of love, the designer looked to the sea for her new collection.
The luxury titan posted declining sales, weighed down by Gucci’s poor performance.
The selected nine organizations have outlined their plans for the funds.
The mining company’s Diavik Diamond Mine lost four employees in a plane crash in January.