The necklace is featured in the brand’s “Rebel Heart” campaign starring Adam Levine and Behati Prinsloo.
Amazon to Open ‘Smart Home’ Spaces in Kohl’s Stores
They will launch in 10 select locations in the Los Angeles and Chicago areas in October, just in time for holiday shopping.
Menomonee Falls, Wis.--Amazon is taking the shopping experience for its smart home products offline.
For the first time, the e-commerce giant is offering the opportunity to shop its devices in store by opening dedicated Amazon “smart home experiences” in Kohl’s stores.
The opening of these spaces marks yet another entry by Amazon into the brick-and-mortar space. The company recently acquired grocery store chain Whole Foods, has nine Amazon Books stores with another four in the works, and one Amazon Go grocery store.
The shop-in-shops will open in 10 select stores in the Los Angeles and Chicago areas starting in October, just in time for holiday shopping.
The 1,000-square-foot spaces will offer a variety of smart home products from the e-commerce giant, including Amazon Echo, Echo Dot, Amazon Fire TV and Fire tablets, among others.
Designed to provide an interactive and hands-on experience to shoppers, the dedicated spaces will showcase how smart home products, many of which are powered by Alexa, can help “modernize and simplify home management, entertainment, security and more,” Kohl’s said in a press release. Consumers will be able to touch, feel and interact with devices before they buy.
Amazon sales associates with knowledge of the company’s devices and smart home products will staff the shop-in-shops.
Shoppers also will have the ability to schedule a visit to their home from one of the Amazon experts to evaluate their needs and install products, and to take advantage of Amazon Home Services, which offers access to vetted local service professionals for everything around the house, from cleaning to plumbing.
Kohl’s declined to share additional information regarding exact store locations or future expansion for the Amazon smart home experiences areas.
“We believe in the power of our store portfolio and know that our future as a best-in-class omnichannel retailer will be driven by how inventive, compelling and unique we can make our store experience,” said Michelle Gass, Kohl’s chief merchandising and customer officer. “Kohl’s and Amazon share a customer obsession, and we’ve joined together to leverage each other’s strengths and deliver a great experience customers can only find at Kohl’s.”
The Latest
The two organizations will host a joint event, “Converge,” in September 2025.
Big changes appear to be on the horizon for the diamond miner and its parent company, Anglo American.
With Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
Padis succeeds Lisa Bridge, marking the first time the organization has had two women board presidents in a row.
Jesse Cole, founder of Fans First Entertainment, shared the “five Es” of building a fan base during his AGS Conclave keynote.
The Royal Oak Perpetual Calendar "John Mayer" was celebrated at a star-studded party in LA last week.
For over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.
The announcement came as the company reported a 23 percent drop in production in Q1.
A double-digit drop in the number of in-store crimes was offset by a jump in off-premises attacks, JSA’s 2023 crime report shows.
Inspired by the Roman goddess of love, the designer looked to the sea for her new collection.
The luxury titan posted declining sales, weighed down by Gucci’s poor performance.
The selected nine organizations have outlined their plans for the funds.
The mining company’s Diavik Diamond Mine lost four employees in a plane crash in January.
The crown introduced a dozen timepieces in Geneva, including a heavy metal version of its deep-sea divers’ watch.
Emmanuel Raheb recommends digging into demographic data, customizing your store’s communications, and retargeting ahead of May 12.
Located in the town of Queensbury, it features a dedicated bridal section and a Gabriel & Co. store-in-store.
A 203-carat diamond from the alluvial mine in Angola achieved the highest price.
Ruser was known for his figural jewelry with freshwater pearls and for his celebrity clientele.
The “Rebel Heart” campaign embodies rebellion, romance, and sensuality, the brand said.
Editor-in-Chief Michelle Graff shares the standout moments from the education sessions she attended in Austin last week.
The overhaul includes a new logo and enhanced digital marketplace.
A new addition to the “Heirloom” collection, this one-of-a-kind piece features 32 custom-cut gemstones.
Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
The move will allow the manufacturing company to offer a more “diverse and comprehensive” range of products.
From now through mid-May, GIA will be offering the reports at a 50 percent discount.
De Beers’ rough diamond sales were down 18 percent year-over-year in its latest round of sales.