The Swiss watchmaker said the company’s plans to use a new version of the Hallmark crown on jewelry would confuse consumers.
Movado relaunches website, debuts new ambassador
As it introduces a redesigned website with new features to help guide consumers through the shopping experience, Movado also has announced actress Alexandra Daddario as the newest face of the brand.
New York--Movado is gearing up for the fall season with two new developments.
The watch brand just relaunched its website, Movado.com, to showcase the brand “through a fresh new lens,” it said, giving the site a modern look and feel.
The responsive site explores the brand’s heritage through content and also has updated navigation tools.
E-commerce already was available on the Movado site, but the brand added a “Watch Advisor” feature to help guide consumers through the shopping experience, inquiring about such factors as the occasion for shopping, what gender styles they’re looking for, what overall styles they’re looking for, color choices and more.
The relaunch was done in partnership with PFSweb agency LiveArea.
Concurrent with the news of the redesigned website, Movado also has announced the latest addition to its lineup of brand ambassadors. Actress Alexandra Daddario will appear in Movado’s advertising campaigns, shot by fashion and celebrity photographer Yu Tsai, which will run on the brand’s social media channels and at brand events.
Daddario’s breakout role came in the first season of HBO’s Emmy-nominated True Detective television show in 2014. She most recently starred in this summer’s movie San Andreas, and will appear in the upcoming movies The Layover and The Choice.
She joins a team of brand ambassadors for Movado that includes actress Kerry Washington and jazz legend Wynton Marsalis.
The Latest
The executive talked about the importance of self-purchasers and how fuel cell electric vehicles are going to fuel demand for platinum.
The Indian jeweler’s new store in Naperville, Illinois marks its 350th location, part of its ongoing global expansion plans.
Tradeshow risks are real. Get tips to protect yourself before, during and after and gain safety and security awareness for your business.
It will award a graduating high school student with about $10,000 toward a GIA diploma and an internship with the Seattle-based jeweler.
Wheat Ridge, Colorado police took a 50-year-old man into custody Wednesday following a two-month search.
PGI partnered with four new and seven returning designers for its annual platinum capsule collection.
Meet Ben Claus—grand prize winner of For the Love of Jewelers 2023 Fall Design Challenge.
Nicolosi, president and CEO of The Kingswood Company, previously sat on WJA’s board from 2011 to 2018.
Karina Brez’s race-ready piece is a sophisticated nod to the horse-rider relationship.
The men are allegedly responsible for stealing millions in jewelry and other valuables in 43 burglaries in 25 towns across Massachusetts.
“Horizon” invites individuals to explore the limitless possibilities that lie ahead, said the brand.
The jeweler credits its recent “Be Love” campaign and ongoing brand revamp for its 17 percent jump in sales.
The co-founder of Lewis Jewelers was also the longtime mayor of the city of Moore.
Elvis Presley gifted this circa 1967 gold and diamond watch to Dodie Marshall, his co-star in “Easy Come, Easy Go.”
Concerns about rising prices, politics, and global conflicts continue to dampen consumer outlook.
May’s birthstone is beloved for its rich green hue and its versatility.
Jacqui Larsson joins Opsydia with nearly two decades of experience in the industry.
Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
The “Tiffany Céleste” collection reimagines designer Jean Schlumberger’s interpretations of the universe.
The brand also created a 100-carat lab-grown diamond necklace in honor of its centennial.
Tim Schlick has been promoted from his previous position as COO.
It’s the second year for the event, slated to take place in October in Toronto.
Supplier Spotlight Sponsored by GIA
Sales will be paused while the relocation takes place over the next few months.
“SIS x MISA Denim and Diamonds” is a collaboration between the designer and celebrity stylist Misa Hylton.