Policies & IssuesMay 06, 2024
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WatchesJun 29, 2017
‘Lone Survivor’ Luttrell Links Up with Traser
Former Navy SEAL Marcus Luttrell will represent the brand, which makes glow-in-the-dark watches intended for outdoor use.
Marcus Luttrell, former Navy SEAL and author of “Lone Survivor” is the new ambassador for Swiss watch brand Traser.
Niederwangen, Switzerland--Marcus Luttrell, the former Navy SEAL who penned a book about surviving an attack in Afghanistan that killed all of his fellow SEALs, is the new brand ambassador for Traser.
Some in the jewelry industry might already be familiar with Luttrell and his story, as he was a keynote speaker at the American Gem Society’s Conclave 2016 conference, which was held in Washington, D.C.
Deployed to Afghanistan in 2005, he was involved in Operation Red Wings, during which the four-man special reconnaissance element he was part of was ambushed. The other three men were killed; Luttrell, though severely injured, survived.
He received the Purple Heart and the Navy Cross for his actions during Operation Red Wings.
He wrote “Lone Survivor” in 2007 following his return, and his story was made into a movie starring Mark Wahlberg that came out in 2013.
“I admire the functionality, the legibility in darkness and the ruggedness of this special timepiece,” Luttrell said of Traser, adding that his current favorite model is the P66 Mil-G.
Traser said that a Marcus Luttrell special-edition timepiece is planned for later this year.
Made in Niederwangen, Switzerland, Traser Swiss H3 watches feature hands and numerals that illuminate on their own when it gets dark, and are marketed as rugged, tactical timepieces for the outdoorsman or woman.
Mb-Microtec AG, the company that invented and developed trigalight self-activated illumination featured in the watches, owns Traser. The watches all qualify as being Swiss made, and the trigalight will glow for years on its own, without any kind of recharging.
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