Trends

What You Might Have Missed

TrendsAug 29, 2016

What You Might Have Missed

Here are the top five stories published on NationalJeweler.com for the week of Aug. 21 to 27, according to Google Analytics.

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Designs that feature trillion-cut diamonds and gemstones was the topic of our most-read story last week. Pictured here is a pair of rhodium-plated, 18-karat gold earrings with white, trillion-cut diamonds by Eva Fehren.

New York--Here are the top five stories published on NationalJeweler.com for the week of Aug. 21 to 27, according to Google Analytics.

1. Trillion Cuts Make a Comeback in Jewelry Design
Designers weigh in on the resurgence of the trillion cut as a center stone, after decades of being considered an accent to more traditional shapes.  

2. Marketing Minute: To Build Your Brand, Forget ‘Branding’
In his latest Marketing Minute column, Jim Ackerman touts the effects of direct response marketing over buzzy branding efforts.

3. Tiffany Continues Slide as Sales Decline 6%
Same-store sales in the Americas were down 9 percent in the second quarter for Tiffany & Co., the company announced last week.  

4. Signet Jewelers Records Disappointing Q2
The 2 percent drop in same-store sales reported by the mega-retailer caught analysts by surprise last week.

5. 4 Cool Facts About The Olympics and Their Medals
Senior Editor Brecken Branstrator rounded up some interesting jewelry-related Olympic trivia for this post on National Jeweler’s 10X Blog.
Michelle Graffis the editor-in-chief at National Jeweler, directing the publication’s coverage both online and in print.

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