It is located in Marin County, California.
John Hardy Taps Julianne Moore for New Campaign
Moore and model and activist Adwoa Aboah are the stars of “Made for Legends,” which is targeted at women who buy jewelry for themselves.
New York--Coinciding with the release of the debut collection from John Hardy’s first female creative director, the company has released a campaign that is focused on female self-empowerment.
“Made for Legends” stars actress Julianne Moore and model and activist Adwoa Aboah, the founder of Gurls Talk, a project aimed at empowering young women through promotion of open dialogue about their issues.
Robert Hanson, the CEO of John Hardy, commented in a press release: “These women are true legends. John Hardy is honored to collaborate with such daring role models. They inspire women everywhere to create their own legend through the courage of their convictions, also reflected through their choices and personal expression wearing powerful, unique artisan hand-crafted jewelry.”
The brand went on to say that the campaign, which features Moore and Aboah in pieces from the Classic Chain, Modern Chain and Naga Collections, promotes the idea of women buying themselves jewelry, rather than waiting to be gifted by men.
The campaign was inspired in part by the spirit and legacy of Cynthia Hardy, wife of John Hardy, whom the company called an “adventurer” and “muse.”
The Made for Legends campaign was shot last summer in New York City at Pier 59 Studios, by photographers Luigi Murenu and Iango Henzi, with creative direction provided by Matte Projects.
“Photographing these women was an awe-inspiring experience,” said Murenu and Henzi in the release. “Not only does this campaign celebrate their individuality, it also showcases the duality of feminine strength and vulnerability they possess. In the photos, as in life, they are armed by John Hardy to take on the world.”
The campaign will appear online starting today and across print publications this fall.
The Latest
Concerns about rising prices, politics, and global conflicts continue to dampen consumer outlook.
Jacqui Larsson joins Opsydia with nearly two decades of experience in the industry.
Meet Ben Claus—grand prize winner of For the Love of Jewelers 2023 Fall Design Challenge.
Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
The “Tiffany Céleste” collection reimagines designer Jean Schlumberger’s interpretations of the universe.
The brand also created a 100-carat lab-grown diamond necklace in honor of its centennial.
With Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
Tim Schlick has been promoted from his previous position as COO.
It’s the second year for the event, slated to take place in October in Toronto.
Supplier Spotlight Sponsored by GIA
Sales will be paused while the relocation takes place over the next few months.
“SIS x MISA Denim and Diamonds” is a collaboration between the designer and celebrity stylist Misa Hylton.
The retailer is moving to a newly designed space in the same shopping center.
Gifts that are unique and thoughtful are top of mind this year, according to the annual survey.
The necklace is featured in the brand’s “Rebel Heart” campaign starring Adam Levine and Behati Prinsloo.
The two organizations will host a joint event, “Converge,” in September 2025.
Big changes appear to be on the horizon for the diamond miner and its parent company, Anglo American.
Padis succeeds Lisa Bridge, marking the first time the organization has had two women board presidents in a row.
Jesse Cole, founder of Fans First Entertainment, shared the “five Es” of building a fan base during his AGS Conclave keynote.
The Royal Oak Perpetual Calendar "John Mayer" was celebrated at a star-studded party in LA last week.
The announcement came as the company reported a 23 percent drop in production in Q1.
The three-time Pro Bowler continues to partner with the retailer, donating to a Detroit nonprofit and giving watches to fans.
A double-digit drop in the number of in-store crimes was offset by a jump in off-premises attacks, JSA’s 2023 crime report shows.
Inspired by the Roman goddess of love, the designer looked to the sea for her new collection.
The luxury titan posted declining sales, weighed down by Gucci’s poor performance.
The selected nine organizations have outlined their plans for the funds.