Dana Bronfman Introduces Bridal Offerings
It’s full of Fairmined gold, vintage and antique stones, and responsibly sourced opals, sapphires, and emeralds.
The designer’s first bridal collection, “Love,” combines signature motifs like hammered gold and a unique pronged bezel setting with core brand values like responsible gem sourcing and recycled materials.
New York City-based Bronfman took her time to develop and release her thoughtful, dedicated bridal selection and knew the moment was right as more and more couples approached her for custom engagement ring and wedding band commissions.
“Earlier in my career, I felt it was risky to invest in big diamonds and didn’t know how I would do a responsibly-sourced bridal collection with the lack of traceability in diamonds,” she explained.
“Over time, I developed relationships with dealers who I could have honest conversations with, and ultimately, I found a solution in vintage and antique diamonds and sapphires, contemporary sapphires from Montana and Australia, Muzo emeralds as well as Fairmined gold. Ethics and sustainability matter to me as well as to my customer.”
The vintage light blue, long, hexagonal sapphire pictured at top of article, which is Bronfman’s favorite from the “Love” range, inspired a graduated staircase design, representative of the many steps of a couple’s journey.
“I was inspired by the stones I fell in love with for this collection as well as the idea of love and marriage being a journey, not a destination,” Bronfman said.
Bronfman will modify her bridal designs so clients can incorporate a stone of their choosing or an heirloom stone.
The textural, hammered gold finish featured in much of the Dana Bronfman core collection is not only on-brand for the bridal range, but practical, too.
She noted, “It reflects the light beautifully and also is very difficult to scratch, which is something worth considering for a ring someone wears daily.”
The collection features solitaires, three-stone styles, a variety of Bronfman’s take on an eternity band featuring spaced-out stones, and lots of thick gold styles.
Some rings give the illusion of a stack and are based on Bronfman’s “Agra Band” from previous collections, which was inspired by the bold architecture seen on a trip to India.
One style that’s completely new is the “Petal Setting,” inspired by a tulip, which was Bronfman’s late mother’s favorite flower.
“It is not only a nod to her,” said the designer, “but my bonus mother who raised me and is a passionate gardener and environmentalist, who I learned from and credit for many of my values today.
“This style speaks to the intergenerational aspect of jewelry, and celebrates all forms of love and family, from the ones you are born with to the people and partners you choose. These flowers in love never die, and I believe that love never truly dies, but just transforms.”
Available now on the designer’s website, the collection starts at approximately $1,050 for a thin “Classic Hammered Band” in 18-karat yellow Fairmined gold, available in a shiny, matte or hammered finish.
Most of the collection is priced in the $3,000 to $15,000 range.
The Latest
Wheat Ridge, Colorado police took a 50-year-old man into custody Wednesday following a two-month search.
Nicolosi, president and CEO of The Kingswood Company, previously sat on WJA’s board from 2011 to 2018.
The men are allegedly responsible for stealing millions in jewelry and other valuables in 43 burglaries in 25 towns across Massachusetts.
Meet Ben Claus—grand prize winner of For the Love of Jewelers 2023 Fall Design Challenge.
“Horizon” invites individuals to explore the limitless possibilities that lie ahead, said the brand.
The jeweler credits its recent “Be Love” campaign and ongoing brand revamp for its 17 percent jump in sales.
The co-founder of Lewis Jewelers was also the longtime mayor of the city of Moore.
With Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
Elvis Presley gifted this circa 1967 gold and diamond watch to Dodie Marshall, his co-star in “Easy Come, Easy Go.”
Concerns about rising prices, politics, and global conflicts continue to dampen consumer outlook.
May’s birthstone is beloved for its rich green hue and its versatility.
Jacqui Larsson joins Opsydia with nearly two decades of experience in the industry.
Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
The “Tiffany Céleste” collection reimagines designer Jean Schlumberger’s interpretations of the universe.
The brand also created a 100-carat lab-grown diamond necklace in honor of its centennial.
Tim Schlick has been promoted from his previous position as COO.
It’s the second year for the event, slated to take place in October in Toronto.
Supplier Spotlight Sponsored by GIA
Sales will be paused while the relocation takes place over the next few months.
“SIS x MISA Denim and Diamonds” is a collaboration between the designer and celebrity stylist Misa Hylton.
The retailer is moving to a newly designed space in the same shopping center.
Gifts that are unique and thoughtful are top of mind this year, according to the annual survey.
The necklace is featured in the brand’s “Rebel Heart” campaign starring Adam Levine and Behati Prinsloo.
The two organizations will host a joint event, “Converge,” in September 2025.
Big changes appear to be on the horizon for the diamond miner and its parent company, Anglo American.
Padis succeeds Lisa Bridge, marking the first time the organization has had two women board presidents in a row.