Policies & IssuesFeb 03, 2026
Tariff Relief on Horizon for India as Trump, Modi Make DealPresident Trump said he has reached a trade deal with India, which, when made official, will bring relief to the country’s diamond industry.
TrendsOct 16, 2017
John Hardy Taps Julianne Moore for New Campaign
Moore and model and activist Adwoa Aboah are the stars of “Made for Legends,” which is targeted at women who buy jewelry for themselves.
“John Hardy jewelry is a reflection of the Balinese community and all the hard work that they put in, creating these beautiful pieces that move on to other women, and from there are sometimes passed on to other women. It’s important to remember where our jewelry came from and the communities that might not have a massive voice in this world. You should carry their message on and remember that it's their message as well,” said model and activist Adwoa Aboah (right), one of the stars of John Hardy’s “Made for Legends” campaign.
New York--Coinciding with the release of the debut collection from John Hardy’s first female creative director, the company has released a campaign that is focused on female self-empowerment.
“Made for Legends” stars actress Julianne Moore and model and activist Adwoa Aboah, the founder of Gurls Talk, a project aimed at empowering young women through promotion of open dialogue about their issues.
Robert Hanson, the CEO of John Hardy, commented in a press release: “These women are true legends. John Hardy is honored to collaborate with such daring role models. They inspire women everywhere to create their own legend through the courage of their convictions, also reflected through their choices and personal expression wearing powerful, unique artisan hand-crafted jewelry.”
“We wear jewelry as talismans of the people and moments that we love,” said Julianne Moore, pictured here in a behind-the-scenes shot.
Moore continued, “Your legacy is more than what you
“Vulnerability to me is like pure strength and pure power,” said Adwoa Aboah. “Being aware of others, taking responsibility for the message and what you
The brand went on to say that the campaign, which features Moore and Aboah in pieces from the Classic Chain, Modern Chain and Naga Collections, promotes the idea of women buying themselves jewelry, rather than waiting to be gifted by men.
The campaign was inspired in part by the spirit and legacy of Cynthia Hardy, wife of John Hardy, whom the company called an “adventurer” and “muse.”
The Made for Legends campaign was shot last summer in New York City at Pier 59 Studios, by photographers Luigi Murenu and Iango Henzi, with creative direction provided by Matte Projects.
“Photographing these women was an awe-inspiring experience,” said Murenu and Henzi in the release. “Not only does this campaign celebrate their individuality, it also showcases the duality of feminine strength and vulnerability they possess. In the photos, as in life, they are armed by John Hardy to take on the world.”
The campaign will appear online starting today and across print publications this fall.
More on Trends
The Latest
CollectionsFeb 03, 2026
Jade Trau Releases New Charms, Introduces RondellesThe designer’s latest collection takes inspiration from her classic designs, reimagining the motifs in new forms.
WatchesFeb 03, 2026
Casio America Calls Jersey City HomeThe watchmaker moved its U.S. headquarters to a space it said fosters creativity and forward-thinking solutions in Jersey City, New Jersey.
Brought to you by
The MJSA Mentor & Apprenticeship Program: Attracting & Training the Next Generation of Bench JewelersLaunched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.
SourcingFeb 03, 2026
Nivoda Reveals Upgraded Gemstone MarketplaceThe company also announced a new partnership with GemGuide and the pending launch of an education-focused membership program.
Weekly QuizJan 29, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
GradingFeb 02, 2026
IGI to Acquire American Gemological Laboratories IGI is buying the colored gemstone grading laboratory through IGI USA, and AGL will continue to operate as its own brand.
CrimeFeb 02, 2026
Ylang 23’s Dallas Store BurglarizedThe Texas jeweler said its team is “incredibly resilient” and thanked its community for showing support.
Brought to you by
How Jewelers Can Fight Back Against Cell JammersCriminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.
EditorsFeb 02, 2026
Stars Choose Chokers, Elongated Earrings at 2026 GrammysFrom cool-toned metal to ring stacks, Associate Editor Natalie Francisco highlights the jewelry trends she spotted at the Grammy Awards.
CollectionsFeb 02, 2026
2026 Winter Olympic Medal Design Symbolizes UnityThe medals feature a split-texture design highlighting the fact that the 2026 Olympics are taking place in two different cities.
SurveysJan 30, 2026
These Are the Top Brands of 2026, Says YouGovFrom tech platforms to candy companies, here’s how some of the highest-ranking brands earned their spot on the list.
CollectionsJan 30, 2026
Follow the Beat With Etiq’s ‘Khol’ RingThe “Khol” ring, our Piece of the Week, transforms the traditional Indian Khol drum into playful jewelry through hand-carved lapis.
MajorsJan 30, 2026
Arch Crown’s 2026 ‘Tag & Label’ Catalog Is HereThe catalog includes more than 100 styles of stock, pre-printed, and custom tags and labels, as well as bar code technology products.
CollectionsJan 29, 2026
Ghirardelli’s ‘Chocolocket’ Returns for Valentine’s DayThe chocolatier is bringing back its chocolate-inspired locket, offering sets of two to celebrate “perfect pairs.”
AuctionsJan 29, 2026
These Were Bonhams’ Top 10 Jewelry Lots in 2025The top lot of the year was a 1930s Cartier tiara owned by Nancy, Viscountess Astor, which sold for $1.2 million in London last summer.
SourcingJan 29, 2026
Stuller Website to Mark AGTA-Sourced GemstonesAny gemstones on Stuller.com that were sourced by an AGTA vendor member will now bear the association’s logo.
WatchesJan 29, 2026
Audemars Piguet Opens AP House in AtlantaThe Swiss watchmaker has brought its latest immersive boutique to Atlanta, a city it described as “an epicenter of music and storytelling.”
SourcingJan 28, 2026
Ethical Gem Fair to Debut Designer Showcase in TucsonThe new addition will feature finished jewelry created using “consciously sourced” gemstones.
ColumnistsJan 28, 2026
Peter Smith: Setting the Next Generation Up for SuccessIn his new column, Smith advises playing to your successor's strengths and resisting the urge to become a backseat driver.
SurveysJan 28, 2026
Consumer Confidence Falls Below Pandemic Lows in JanuaryThe index fell to its lowest level since May 2014 amid concerns about the present and the future.
IndependentsJan 28, 2026
Foundrae Heads to Aspen for Latest Store OpeningThe new store in Aspen, Colorado, takes inspiration from a stately library for its intimate yet elevated interior design.
FinancialsJan 28, 2026
Tiffany & Co., Bulgari Sales Resilient as LVMH’s 2025 Sales SlipThe brands’ high jewelry collections performed especially well last year despite a challenging environment.
CollectionsJan 27, 2026
De Beers London, GemFair Debut New Collection Highlighting Artisanal DiamondsThe collection marks the first time GemFair’s artisanal diamonds will be brought directly to consumers.
SourcingJan 27, 2026
GemGuide Launches Pricing for Montana SapphiresThe initial charts are for blue, teal, and green material, each grouped into three charts categorized as good, fine, and extra fine.
TechnologyJan 27, 2026
Clientbook Launches Appointment Booking ToolThe new tool can assign the appropriate associate based on the client or appointment type and automate personalized text message follow-ups.
SourcingJan 26, 2026
Tucson Preview 2026: Earthy Tones and Innovative Shapes Buyers are expected to gravitate toward gemstones that have a little something special, just like last year.
SourcingJan 26, 2026
Angolan Diamond Cos. Join NDC as Rio Tinto, Murowa Exit Endiama and Sodiam will contribute money to the marketing of natural diamonds as new members of the Natural Diamond Council.
