Emmanuel Raheb recommends digging into demographic data, customizing your store’s communications, and retargeting ahead of May 12.
GemFind and The Edge Partner Up
The two companies say their alliance will provide a more seamless experience for jewelers and customers.
Newport Beach, Calif.--GemFind, the digital marketing, systems integration and web services company, and The Edge, the point-of-sale provider, are teaming up to provide a streamlined experience for fine jewelry retailers.
Through its platform JewelCloud, GemFind will be able to easily integrate retailers’ in-store inventory, obtained from The Edge, on retailers’ websites.
The companies said in a press release that besides the improved data integration, their partnership will enable a more efficient turnaround of online services for retailers, plus an improved experience for the customer.
GemFind CEO Alex Fetanat commented: “We review the analytics of hundreds of our jewelry retail customers’ websites on a weekly basis.
“Based on the analytics, we know these users skew younger and expect more both online and offline from a retail experience standpoint. Our relationship and future with The Edge is going to allow us to innovate, engage users and increase store traffic like never before.”
For more information, visit GemFind.com.
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