MajorsJun 08, 2026
Stuller Expands Selection of Lab-Grown Diamonds, Demi-Fine JewelryThe jewelry manufacturer has added Taylor Swift-esque diamond shapes, and more silver, gold vermeil, and gold-plated jewelry.
OtherApr 14, 2014
Alor ordered to stop selling Charriol-like jewelry
A federal judge has issued a preliminary injunction barring Alor from selling jewelry that allegedly infringes upon Charriol’s cable trademarks and from publicly claiming that Charriol is being “rebranded” as Alor.
San Diego--A federal judge has issued a preliminary injunction barring Alor from selling jewelry that allegedly infringes upon Charriol’s cable trademarks and from publicly claiming that Charriol is being “rebranded” as Alor.
According to court documents filed Thursday in federal court in California, San Diego-based A’lor International Ltd. cannot manufacture, sell or advertise jewelry that contains or infringes upon Philippe Charriol International’s (PCI) trademarks--including pieces with the cable or metallic nautical rope design--covered under the jewelry agreement the two companies inked in October 2010.
In addition, Alor cannot use, display or reproduce PCI’s trademarks in Alor-brand products and the company is barred from “promoting or holding itself … out to members of the public as a replacement or successor to PCI or the Charriol brand; suggesting that PCI or Charriol have ‘merged with’ or been ‘re-branded’ as Alor; (and) distributing Charriol jewelry under the ‘Alor’ name, or under any trade name other than Charriol,” court papers state.
“While Alor has been promoting that cable jewelry is returning to its ‘Alor roots,’ cable jewelry was and is associated with the company that made it famous and an international brand, Charriol,” Geneva-based Charriol said in a statement issued Monday. “As the federal court has ruled, cable jewelry is and remains the province of Charriol … While Alor contends that it has separated from Charriol, look for Charriol cable jewelry and products at dealers everywhere.”
Before the preliminary injunction goes into effect, the court has requested that Charriol post a bond. Charriol said it is contesting bond in the case.
Alor said it is still working to determine if it will appeal the injunction.
When asked specifically what jewelry the ruling applies to, both sides said that is still being determined.
Tal Zemer, Alor’s principal and general counsel, said neither the court nor PCI has defined specific SKUs covered by the ruling. He said they are working with PCI to clarify what pieces are involved.
Zemer also said they do not believe the ruling will impact the new in-store advertising materials.
“The judge’s order affects only a portion of our products and it’s still only a preliminary ruling,” he said. “We fully expect to prevail at a full trial on the merits when the judge is able to consider all of the relevant evidence as to our contractual relationship (with PCI).”
National Jeweler first reported on the legal battle
Editors' Picks
Sponsored by
between Charriol and Alor in February after Alor issued a press release announcing it would no longer be selling jewelry under the Charriol name in the U.S., Canada and the Caribbean and would instead revert to selling as “Alor.” Alor had been distributing Charriol jewelry in the United States since 1992.
Alor shot a new advertising campaign featuring model Noot Seear and began providing its U.S. and Canadian retailers with Alor-branded jewelry as well as packaging, support materials and displays.
RELATED CONTENT: Alor battles Charriol in court, reverts to ‘Alor’
But Charriol is fighting this so-called rebranding, accusing Alor in court documents of, among other things, terminating their distribution agreement without proper justification then launching an infringing line of Alor-brand jewelry.
In one of its many arguments in this complicated case, Alor, however, contends that Charriol has no protectible interest in the cable design mark because it is generic, meaning it is widely used by jewelry designers.
A similar battle currently rages in the jewelry world between Tiffany & Co. and warehouse retailer Costco, with Costco claiming the term “Tiffany setting” has become genericized.
RELATED CONTENT: In Tiffany vs. Costco, the battle’s just begun
In issuing the preliminary injunction, the court denied two other requests from PCI.
It deferred ruling on the jewelry agreement between the two parties--which Alor claims it ended via letter in February but which PCI contends was not properly terminated--and it shot down PCI’s request for a preliminary injunction requiring Alor to obtain PCI’s approval for any new products it makes or sells.
More on Other
The Latest
SourcingJun 08, 2026
Sally Morrison to Depart De Beers This Summer Morrison has been marketing diamonds on and off since the early 2000s and said she is leaving to “pursue new projects.”
TrendsJun 08, 2026
Amanda’s Style File: June’s Birthstone TrioThose born in June can celebrate with pearl, alexandrite, and moonstone jewelry.
Brought to you by
All Eyes on Gold Prices. Alternatives to Look For. And What to BEWARE of in VegasAs gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.
TechnologyJun 08, 2026
Overnight Mountings Launches Ring Builder PlatformThe platform allows retailers to guide clients through a customizable engagement ring buying experience in a branded interface.
Weekly QuizJun 05, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
IndependentsJun 05, 2026
Pennsylvania Jewelry Store To Close After 79 YearsJim Springer, owner of Dunkelberger’s Fine Jewelry, is heading into retirement.
SurveysJun 05, 2026
Consumers to Cut Back on Spending Amid Rising Prices, Survey Shows When conducting its May consumer confidence survey, The Conference Board asked extra questions about consumers’ budgeting strategies.
Brought to you by
How Modern Training Is Becoming a Competitive Advantage for Jewelry RetailersWith the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.
CollectionsJun 05, 2026
Rebel Jewelry’s Charm Symbolizes Perseverance for Pride MonthThe “Tunnel” charm, our Piece of the Week, celebrates Pride Month with its design inspired by hope and the light at the end of the tunnel.
SourcingJun 05, 2026
State of Diamonds: The Way Forward for Natural DiamondsThe jewelry industry is reassessing its positioning as Gen Z reshapes the retail landscape and lab grown continues to gain market share.
AuctionsJun 04, 2026
Treasures from Maurice Tempelsman’s ‘Marvelous’ Life Head to AuctionUp for auction at Sotheby’s, the collection of Tempelsman’s personal effects includes a Cartier Tank watch Jackie O. gifted him.
CollectionsJun 04, 2026
Buddha Mama to Spend the Summer in AspenThe Miami-based fine jewelry brand will host its first summer residency in the Colorado mountain town from June 5 to Aug. 23.
MajorsJun 04, 2026
AGS Honors Late Peter Yantzer, Holds Time Capsule CeremonyThe organization also announced its international board of directors for the 2026-2027 term.
MajorsJun 04, 2026
Neiman Marcus’ Downtown Dallas Store to Close in SeptemberSaks Global confirmed the closure this week, spelling the end for a store that’s been part of downtown Dallas for more than 100 years.
ColumnistsJun 03, 2026
Peter Smith: When Top Talent Leaves and What It Says About YouSmith discusses how managers should handle a top performer's exit, warning that a poor response could have a lasting impact.
GradingJun 03, 2026
GIA’s Tracr Investment Is First Step Toward Industry-Owned PlatformThe Gemological Institute of America is now a 30 percent stakeholder in Tracr, the De Beers-backed blockchain for diamonds.
WatchesJun 03, 2026
The 1916 Company Taking Pre-Owned Rolexes on the Road, AgainThe retailer is bringing Rolex Certified Pre-Owned watches to five U.S. cities in 2026 for collectors to see, try on, and purchase.
IndependentsJun 03, 2026
Jessica Alba Is the New Face of Gabriel & Co.The actress and entrepreneur stars in the jeweler’s new campaign that celebrates life’s quiet moments.
TrendsJun 03, 2026
State of Design: Only the Innovative Will SurviveThe price of gold has risen, affecting the number of pieces designers make, the materials they use, and how they position themselves.
FinancialsJun 02, 2026
Signet Jewelers’ Q1 Sales Up 2% As It Focuses on ‘Core Four’ The jewelry retailer is zeroing in on Zales, Jared, Kay Jewelers, and Blue Nile as it looks to create unique brand identities for each.
SourcingJun 02, 2026
Leader Appointed for Botswana’s Diamonds for Development Fund Dr. Akinwumi Adesina, a development economist, will head the fund created to help Botswana diversify its economy.
WatchesJun 02, 2026
Watch Industry Veteran James Marks Joins Sotheby’sSotheby’s has appointed the former Phillips executive as its global head of private sales and retail in its watches division.
AuctionsJun 02, 2026
Sotheby’s to Auction 10-Carat Blue Diamond, 1960s Harry Winston Necklace A private collection of five Paraíba tourmalines also will be up for sale at Sotheby’s High Jewelry auction in New York, scheduled for June 16.
IndependentsJun 02, 2026
State of Retail: 6 Things Retailers Should Know About Consumers TodayFrom Gen Z’s view of luxury to “doom spending,” these are the six consumer trends to note this year.
Events & AwardsJun 01, 2026
Design Atelier Brands Have a Big Night at Emotional Couture Design AwardsThe show started by honoring Mildred Marcano, ended with a tearful Beth Anne Bonanno, and recognized a dozen-plus designers in between.
SourcingJun 01, 2026
RapNet Rebranding as Rapaport TradeThe revamped online diamond marketplace will feature pricing intelligence and data-driven tools for more efficient buying and selling.
SourcingJun 01, 2026
Gemfields’ Higher-Quality Emerald Auction Achieves $26.8MThe miner said demand for higher-quality emeralds is stable, but there is notable caution in the market.
