Assure has also enlisted a second lab for testing, at the University of Antwerp in Belgium.
The Diamond Price List launched in June and published its first update in September.
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And it’s replacing it with clickable link stickers.
The jewelry distributor is looking to expand its digital presence.
The Institute’s “Jewelers on a Mission” campaign is working to unite the industry.
It allows retailers to connect with shoppers one-one-one around the clock.
Buyers may be excited about online diamond deals, but there are uncertainties surrounding the authenticity and clarity of the diamonds.
The former De Beers executive joined the board of Opsydia, a laser company specializing in diamond traceability.