Technology Therapy Group Expands AI Training for Jewelry Retailers
The online sessions are designed to teach jewelers to use AI tools like ChatGPT and Claude to grow their business.

The initiative aims to close the technology gap faced by many retailers in the industry, said TTG, and help them to leverage AI for business growth.
The sessions will be led by Jennifer Shaheen, TTG's president and digital strategy expert. She is also a frequent speaker at industry events.
Shaheen, who holds a certificate in No Code AI and Machine Learning from MIT, has given presentations at JCK Las Vegas and led hands-on workshops at the Atlanta Jewelry Show.
The training sessions are meant to translate complex AI capabilities into practical applications specifically for jewelry businesses, said TTG.
"Many jewelers understand they need AI but don't know where to start or how it applies to their jewelry business," said Shaheen.
"Our training breaks through that barrier by showing them exactly how tools like Claude and ChatGPT can help with everything from creating compelling product descriptions to analyzing seasonal buying patterns and predicting inventory needs."
On Tuesday, April 22 at 2 p.m. ET, Shaheen will present “ChatGPT Training: Creating Custom GPTs, Smarter Prompts, & Review Analysis.”
The session will teach attendees how to use ChatGPT to streamline customer service, personalize their marketing messages, and analyze customer feedback.
On Wednesday, April 30 at 1 p.m. ET, she will present “Claude AI Training: Creating Custom Projects, Smarter Prompts, & Review Analysis.”
The training will show participants how to use Claude AI for product descriptions, blog writing, and customer analysis.
On Tuesday, May 13 at 1 p.m. ET, Shaheen will present “AI-Powered Content Training — Claude AI,” which will show participants how to use Claude to create content for digital platforms.
Each session in the 2025 training series costs $125.
TTG's training sessions are available in multiple formats, including live online sessions with an interactive Q&A and private one-on-one coaching.
"The jewelry retail industry, for me, is about combining tradition and innovation," said Shaheen.
"These AI tools don't replace the personal touch that makes independent jewelers special; they enhance it by freeing up time for what matters most: building relationships with customers."
For more information about upcoming training sessions or to register, visit the TTG website or call (914) 949-6092.
The Latest

Iconic pieces, like the Mike Todd Diamond Tiara, appear in the superstar’s new music video for her song inspired by the actress.

The luxury retailer, which went Chapter 11 in January, announced Thursday that it has secured $500 million in exit financing.

The NouvelleBox ballroom will feature independent jewelry designers, including Lene Vibe, Wyld Box Jewelry, and Kiaia Limited.

You deserve to know what you are selling–to protect your customers as well as your business and your reputation.

The one-of-a-kind locket, our Piece of the Week, opens to reveal three hidden images to keep close to your heart.


The new facility was also designed to better serve its growing customer base in Canada.

The campaign is a tribute to the year 1893, when Kokichi Mikimoto created the world’s first cultured pearl.

Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.

It is the only GIA school to offer the GIA Graduate Gemologist program in Chinese.

The initiative connects veterans and parents returning to the workforce with careers in jewelry retail.

The wholesale manufacturer and precious metals refiner has appointed Michael Angelo as its new national sales representative.

Foundrae also accused the jewelry giant of copying its mood board style of marketing.

A Patek Philippe for Tiffany & Co. timepiece owned by the American businessman who died on the Titanic will be offered at Freeman's Chicago.

The Conference Board’s Consumer Confidence Index edged up, with optimism about the present outweighing worries about the future.

The retailer’s Zach Bear gift comes to life in “Zach Bear and the Window Necklace,” which centers on curiosity, bravery, and helping.

Applications are open for the AGA Gemological Scholarship Program through May 15, and until June 2027 for the Gemological Research Grant.

These customer behavior patterns say a lot about how successful your jewelry store is going to be this year, Emmanuel Raheb writes.

Mejuri’s popular collection of 18-karat yellow gold vermeil rings debuted in sterling silver alongside new “Puzzle” slider charms.

The Miami-based jewelry brand and the NYC-based artist will be in Dallas from April 9-11.

The initiative invites those in the industry to share stories on social media highlighting the meaning and impact of natural diamonds.

Wolk’s first day on the job as CEO of Tracr, De Beers Group’s blockchain platform, will be May 1.

Moses, who will leave the lab in May after nearly 50 years, discusses his start in the business, gemstones that stand out, and what’s next.

The new catalog, which showcases 35 one-of-a-kind pieces of jewelry, is a compliment to the company’s popular holiday catalog.

Production has ceased at the Canadian diamond mine, which has yielded more than 150 million carats of rough diamonds in its 23-year run.

The store opening marks the 10th United States location for the India-based jewelry retailer.

Two Saks Fifth Avenue locations, one in Florida and one in California, and one Neiman Marcus store are off the chopping block.

West, who started in the art department at the Leading Jewelers Guild in 1979, is remembered for his patience, kindness, and dedication.






















