Opinions

In the latest article from The Smart Lab, Emmanuel Raheb outlines the website changes jewelers can expect with this new software.
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Peter Smith shares thoughts on the importance of empathy, being honest, investing in employees, and avoiding groupthink.

Peter Smith charts the singer’s unlikely path to sales excellence as a reminder of what jewelers need to look for when hiring salespeople.

Emmanuel Raheb outlines four ways brick-and-mortar jewelers can utilize the profile to generate more business.

Provide your customers with a seamless selling solution by partnering with Windsor Jewelers, Inc.

It’s a question that’s been on Editor-in-Chief Michelle Graff’s mind since Feb. 24.


Associate Editor Lenore Fedow used the retailer’s online customization tools to craft her dream ring.

Plus, the best ladies’ jewelry looks from the 94th annual Academy Awards.

When it comes to knowing the identity and quality of your pearls, count on GIA as your independent pearl experts.

Duvall O’Steen and Jen Cullen Williams advise jewelers on adjusting their email marketing strategy in light of the recent Apple changes.

The former diplomat used her brooches to send a message, some of which need to be heard right now, Editor-in-Chief Michelle Graff writes.

Peter Smith shares how a whiteboard can transform a team.

It can help customers easily locate your store and drive additional sales, Emmanuel Raheb writes.

Last year was great and 2022 has started out strong, but, Sherry Smith notes, myriad factors could impact sales going forward.

Duvall O’Steen and Jen Cullen Williams share how jewelers can connect with new suppliers in virtual marketplaces.

Jessica Chastain, Lady Gaga, and Selena Gomez were among the best dressed.

It’s Marla Aaron, who previously had a jewelry vending machine in the Brooklyn Museum.

Is she or is she not engaged? Senior Editor Ashley Davis has opinions.

Senior Editor, Gemstones, Brecken Branstrator rounds up what she heard and saw on the show floors in Arizona.

What changes did you make that are going to help your business endure beyond the current surge in jewelry sales? Peter Smith wants to know.

Jewelry sales are expected to soar for the holiday, presenting a tremendous opportunity for jewelers, Emmanuel Raheb writes.

Emmanuel Raheb lists four reasons to host one, starting with live shopping lets small jewelry stores compete with larger companies.

National Jeweler’s resident PR adviser Lilian Raji returns with thoughts on the importance of never giving up and continuing to evolve.

Editor-in-Chief Michelle Graff celebrates the Golden Girl’s jewelry style ahead of what would’ve been her 100th birthday.

In their latest column, Duvall O’Steen and Jen Cullen Williams explain the importance of being a good social listener, so listen up.

Emmanuel Raheb discusses the importance of social selling, providing multiple payment options and more in growing a jewelry business.

These were the top jewelry trends, celebrity engagement rings, and jewelry disses in the last year.

Sherry Smith shares independent jewelers’ sales figures for the third week of the month.
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