The Top 5 Stories of 2025
Articles about crime, engagement rings, and a necklace worn in the World Series generated the most interest among readers.

I knew an article related to the engagement heard ‘round the world (Taylor Swift and Travis Kelce, who got engaged in August) would land somewhere in the top 5, and indeed it did.
Published in October as part of our fall 2025 Diamond Report, Associate Editor Lauren McLemore’s excellent article, “The Taylor Swift Effect: Antique Diamonds Edition,” examined how antique diamond cuts were trending before Ms. Swift just said yes.
Other topics that piqued readers’ interest this year include crime and sports.
Here are the most-read stories published on NationalJeweler.com between Jan. 1 and Dec. 31, 2025, according to Google Analytics.
Thank you for reading, and we look forward to bringing you more jewelry news in 2026.
1. The Taylor Swift Effect: Antique Diamonds Edition
National Jeweler’s most-read story of 2025 explored the diamond ring at the center of the most-talked-about engagement of the year.
2. ‘The Timepiece Gentleman’ Sentenced to 5-Plus Years Behind Bars
This story about the sentencing of luxury watch dealer Anthony Farrar, who previously pleaded guilty to fraud charges, was popular among National Jeweler readers.
3. Customs Seizes Hundreds of Fake Rolex, Cartier Watches
Published in late December, the story about a customs bust involving fake watches attracted a lot of readers in a short time, making it the third most-read story of the year.
4. Piece of the Week: An MVP’s Sapphire Tennis Necklace
The Los Angeles Dodgers were the top team in baseball, and this article about Yoshinobu Yamamoto’s style on the mound was the most popular Piece of the Week in 2025.
5. Five Engagement Ring Trends Expected to Rule 2025
From vintage diamond cuts to bezel settings, these were the bridal trends experts expected to see this year, and they were right.
The Latest

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You deserve to know what you are selling–to protect your customers as well as your business and your reputation.

The initiative connects veterans and parents returning to the workforce with careers in jewelry retail.


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Foundrae also accused the jewelry giant of copying its mood board style of marketing.

Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.

A Patek Philippe for Tiffany & Co. timepiece owned by the American businessman who died on the Titanic will be offered at Freeman's Chicago.

The Conference Board’s Consumer Confidence Index edged up, with optimism about the present outweighing worries about the future.

The retailer’s Zach Bear gift comes to life in “Zach Bear and the Window Necklace,” which centers on curiosity, bravery, and helping.

Applications are open for the AGA Gemological Scholarship Program through May 15, and until June 2027 for the Gemological Research Grant.

These customer behavior patterns say a lot about how successful your jewelry store is going to be this year, Emmanuel Raheb writes.

Mejuri’s popular collection of 18-karat yellow gold vermeil rings debuted in sterling silver alongside new “Puzzle” slider charms.

The Miami-based jewelry brand and the NYC-based artist will be in Dallas from April 9-11.

The initiative invites those in the industry to share stories on social media highlighting the meaning and impact of natural diamonds.

Wolk’s first day on the job as CEO of Tracr, De Beers Group’s blockchain platform, will be May 1.

The new catalog, which showcases 35 one-of-a-kind pieces of jewelry, is a compliment to the company’s popular holiday catalog.

Production has ceased at the Canadian diamond mine, which has yielded more than 150 million carats of rough diamonds in its 23-year run.

The store opening marks the 10th United States location for the India-based jewelry retailer.

Two Saks Fifth Avenue locations, one in Florida and one in California, and one Neiman Marcus store are off the chopping block.

West, who started in the art department at the Leading Jewelers Guild in 1979, is remembered for his patience, kindness, and dedication.

In the “Tesoro” version of the ring, our Piece of the Week, each side of the gold hexagonal nugget has a unique colored gemstone design.

Cohen discusses the evolution of Citizen’s light-powered technology, the brand’s cross-generational appeal, and tariffs.

“Essentially Human: On Sales and Salespeople" reveals the underlying human traits and behaviors of the most successful sales professionals.

The collection features symbols of love, luck, and light, based on the story of Queen Cassandane and Cyrus the Great of Persia.

It’s the third scholarship to be launched as part of the partnership to help appraisers advance their professional credentials.
























