In his latest column, Emmanuel Raheb shares tips for encouraging customers to treat themselves to new jewelry.

Emmanuel Raheb

Lilian Raji explains why joining an affiliate network is essential for brands seeking placements in U.S. consumer publications.

Lilian Raji

Luxury brands charge thousands for their shoes and handbags. Jewelers pricing diamond products should take note, Peter Smith writes.

Peter Smith

With their unmatched services and low fees, reDollar.com is challenging some big names in the online consignment world.

The best time to prepare for the holiday season is right now, according to columnist Emmanuel Raheb.

Emmanuel Raheb

If you want to attract good salespeople and generate a stream of “sleeping money” for your jewelry store, then you are going to have to pay.

Peter Smith

In a special column for the State of the Majors, Edahn Golan breaks down what the top-performing fine jewelry sellers are doing right.

Edahn Golan

Jewelers of America is leading the charge to protect the industry amidst rising economic threats.

Communicating clearly with your staff is key to navigating turbulent times, writes columnist Peter Smith.

Peter Smith

Connecting with your customers throughout the year is key to a successful holiday marketing push.

Emmanuel Raheb

Emmanuel Raheb outlines the differences between the two platforms and posits that the most successful jewelers use both.

Emmanuel Raheb

Lilian Raji answers a question from a reader who is looking to grow her jewelry business but has a limited marketing budget.

Lilian Raji

The time to start experimenting with video content is now, writes columnist Emmanuel Raheb.

Emmanuel Raheb

Smith explores why a qualified candidate might still not be right for the job.

Peter Smith

Ahead of the Gem Awards on Friday, Jen Cullen Williams and Duvall O’Steen share pro tips for taking the best photos.

Emmanuel Raheb shares strategies to prepare for, publicize, and engage the audience during events on platforms like TikTok and Zoom.

Emmanuel Raheb

Retailers need to have the right merchandise, marketing, and people in place to stay on top in a sea of uncertainty, Peter Smith writes.

Peter Smith

Pinterest is a potential gold mine for jewelry brands, Emmanuel Raheb writes, provided they follow these five tips.

Emmanuel Raheb

Smith details the types of store managers he’s encountered, with the goal of helping retailers find a person who’s a fit for their store.

Peter Smith

Sherry Smith shares data on the year gone by, including the breakdown between natural and lab-grown diamond sales.

Sherry Smith

Peter Smith pulls back the curtain on the often misinterpreted, and sometimes maligned, world of sales training.

Peter Smith

In this special op-ed, designer Jules Kim calls on big brands to collaborate with independent creators instead of copying their designs.

Jules Kim

Micro-influencers, customer reviews, and shoppable videos are going to be key to getting customers’ attention, Emmanuel Raheb writes.

Emmanuel Raheb

In his latest column, Smith provides a list of questions every business needs to be asking their next potential leader.

Peter Smith

Successful email marketing campaigns are all about timing, personalization, and compelling CTAs, Emmanuel Raheb writes.

Emmanuel Raheb

Whether you’re calming the jittery gentleman in seat 13B or selling a diamond ring to a hesitant customer, an empathetic approach is best.

Peter Smith

From prioritizing the customer experience to optimizing inventory, columnist Emmanuel Raheb shares the keys to a successful holiday season.

Emmanuel Raheb