ColumnistsOct 20, 2021
Creative Connecting: To Text, Or Not To Text

In their latest column, Duvall O’Steen and Jen Cullen Williams make the case for SMS marketing.

ColumnistsOct 05, 2021
The Smart Lab: 7 Ways Social Media Impacts Your Jewelry Business

Columnist Emmanuel Raheb outlines the benefits of what he says is one of the most important channels in digital marketing.

ColumnistsOct 21, 2021

It’s no doubt diamond sales are booming, but why? Peter Smith explores the complicated reasons why consumers want the stones right now.

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ColumnistsSep 08, 2021
The Smart Lab: 5 Reasons Why You Need a Digital Marketing Strategy

Here’s how the new mediums can help grow a jewelry business, according to Smart Age Solutions CEO Emmanuel Raheb.

ColumnistsAug 17, 2021
Creative Connecting: How to Handle Disclosures

Duvall O’Steen and Jen Cullen Williams share tips on handling some of the not-so-fun, but necessary, aspects of selling fine jewelry.

ColumnistsAug 10, 2021
The Smart Lab: The Ultimate Guide to Promoting Your New Website

Recently redesigned your website? All that time and money will be for nothing if you can’t attract traffic, writes Emmanuel Raheb.

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Your Store Could Win a $5,000 Award from IGI

The Institute’s “Jewelers on a Mission” campaign is working to unite the industry.

ColumnistsAug 03, 2021
Squirrel Spotting: 5 More Pointers From ‘The Sales Minute’

Peter Smith shares additional tips from his new book, which include thoughts on avoiding negative people and using hand gestures.

Weekly QuizOct 22, 2021
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ColumnistsJul 20, 2021
Creative Connecting: Easing Back Into In-Person Events

Duvall O’Steen and Jen Cullen Williams give tips on reconnecting IRL and surviving long days as the jewelry world prepares for Las Vegas.

ColumnistsJul 13, 2021
Squirrel Spotting: 5 Pointers From ‘The Sales Minute’

Peter Smith shares a handful of tips from his latest book that will, hopefully, make you want to read the other 96.

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Buying a Diamond is More Than Knowing the 4C’s

Buyers may be excited about online diamond deals, but there are uncertainties surrounding the authenticity and clarity of the diamonds.

ColumnistsJul 06, 2021
The Smart Lab: The Importance of Digital Media Planning

Emmanuel Raheb breaks down the importance of knowing your audience, setting goals, sticking to a budget and more.

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