Duvall O’Steen and Jen Cullen Williams explore what the metaverse could mean for luxury in their latest Creative Connecting column.
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The PR Adviser: 10 Questions to Contemplate
Columnist Lilian Raji wants to walk you through the customer journey. But first, she’d like you to answer a few questions.
Squirrel Spotting: Leadership, and Why We Might Be Getting It Wrong
Peter Smith shares thoughts on the importance of empathy, being honest, investing in employees, and avoiding groupthink.
Squirrel Spotting: Johnny Cash Was a Salesman
Peter Smith charts the singer’s unlikely path to sales excellence as a reminder of what jewelers need to look for when hiring salespeople.
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The Smart Lab: How To Take Advantage of ‘Google My Business’
Emmanuel Raheb outlines four ways brick-and-mortar jewelers can utilize the profile to generate more business.
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Creative Connecting: How To Adapt to the Apple Privacy Updates
Duvall O’Steen and Jen Cullen Williams advise jewelers on adjusting their email marketing strategy in light of the recent Apple changes.
Squirrel Spotting: Whiteboarding—A Love Affair
Peter Smith shares how a whiteboard can transform a team.
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The Smart Lab: 3 Reasons You Should Advertise Your Jewelry Business on Waze
It can help customers easily locate your store and drive additional sales, Emmanuel Raheb writes.
On Data: 2021 Ended on a High Note, But ...
Last year was great and 2022 has started out strong, but, Sherry Smith notes, myriad factors could impact sales going forward.
Creative Connecting: The Digital Sourcing Revolution
Duvall O’Steen and Jen Cullen Williams share how jewelers can connect with new suppliers in virtual marketplaces.
Squirrel Spotting: The Sales Boom Has Been a Blast, Now What?
What changes did you make that are going to help your business endure beyond the current surge in jewelry sales? Peter Smith wants to know.
The Smart Lab: 7 Engaging Instagram Content Ideas for Valentine’s Day
Jewelry sales are expected to soar for the holiday, presenting a tremendous opportunity for jewelers, Emmanuel Raheb writes.
The Smart Lab: The Benefits of Live Shopping Events
Emmanuel Raheb lists four reasons to host one, starting with live shopping lets small jewelry stores compete with larger companies.
The PR Adviser: Getting Back Up After You Fall
National Jeweler’s resident PR adviser Lilian Raji returns with thoughts on the importance of never giving up and continuing to evolve.
Creative Connecting: Social Media Listening Tips & Tools for Jewelers
In their latest column, Duvall O’Steen and Jen Cullen Williams explain the importance of being a good social listener, so listen up.
The Smart Lab: 4 Online Shopping Predictions for 2022
Emmanuel Raheb discusses the importance of social selling, providing multiple payment options and more in growing a jewelry business.
On Data: The Third Week of December
Sherry Smith shares independent jewelers’ sales figures for the third week of the month.
Year-End Review: 2021’s New Social Media Features for Engagement, Commerce
Duvall O’Steen and Jen Cullen Williams share the latest and greatest social media tools and features jewelers can take advantage of in 2022.
On Data: The Second Week of December
Sherry Smith shares the numbers on independent jewelers’ sales from Dec. 8 to 14.
On Data: The First 7 Days of December
Sherry Smith shares data on independent jewelers’ sales for the first week of the month.
On Data: Jewelry Sales Soared in November
All categories showed strength, but diamonds led the way, Sherry Smith writes in her latest column.
When Did You Know You Wanted To Be in Sales?
A question from an astute young relative has Peter Smith pondering this question in his latest column.
Reddit 101: How Jewelers Can Engage With Younger Customers
In their latest Creative Connecting column, Duvall O’Steen and Jen Cullen Williams share tips for using the popular discussion site.
The Smart Lab: 5 Marketing Mistakes to Avoid This Holiday Season
Jewelers need to check their marketing plans twice to ensure they’re not making any of these errors, Emmanuel Raheb writes.
Squirrel Spotting: It’s a Diamond Moment!
It’s no doubt diamond sales are booming, but why? Peter Smith explores the complicated reasons why consumers want the stones right now.
Creative Connecting: To Text, Or Not To Text
In their latest column, Duvall O’Steen and Jen Cullen Williams make the case for SMS marketing.
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