From free shipping to early shopping, Emmanuel Raheb outlines a handful of factors expected to shape the holiday season this year.
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Creative Connecting: Fun Ideas for Holiday 2022 In-Store Events
From a “whodunnit” murder mystery to a permanent jewelry party, Duvall O’Steen and Jen Cullen Williams share a wealth of suggestions.
The Power of Collaboration, From All Perspectives
Kendra Bridelle and Ashley Davis Sigman share both the brand and retailer outlook on what “working together” really means.
The Smart Lab: How To Plan An Effective E-Newsletter Strategy
Email newsletters are still a great way of reaching customers and converting browsers into buyers. Here’s how to do it right.
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Squirrel Spotting: The Travails of Attracting and Retaining Talent
The job market is tight, making it paramount for employers to have the type of culture employees really crave, Peter Smith writes.
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The PR Adviser: Describe Your Customer
Columnist Lilian Raji continues her tour of the customer journey by asking, who is your customer? And, what do they like?
On Data: What We Know About Jewelry Sales So Far This Year
Sherry Smith digs into year-to-date data on lab-grown vs. natural diamonds, the performance of colored gemstone jewelry, and more.
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Why Passing on Lab-Grown Diamonds Might Be a Risky Bet
Retailers would be wise to embrace this growing segment of the market instead of shunning it, Peter Smith writes.
How to Plan, Promote and Present a Livestream Selling Event
Duvall O’Steen and Jen Cullen Williams share tips on finetuning your audio, making it fun, and the magic number for pre-event promotion.
The Smart Lab: 7 Steps for Building a Brand Advocacy Program
They include identifying people who genuinely like what you’re selling and creating easy-to-share content, Emmanuel Raheb writes.
Navigating the Headwinds: Is Your Business Ready?
Columnist Peter Smith shares a prediction for the year ahead as the jewelry industry faces a possible slowdown.
The PR Adviser: Why Should Someone Buy From You?
If you’re having trouble answering this question, columnist Lilian Raji can help you get a started with a few fill-in-the-blank statements.
State of the Majors 2022: Reflections on Resilience
After suffering a professional setback, columnist Peter Smith reflects on our ability to bounce back even when the hits keep on coming.
The Smart Lab: The Importance of Page Speed Optimization
A fast website helps land sales, writes Smart Age Solutions founder and CEO Emmanuel Raheb.
3 Keys to a Successful Retailer-Brand Partnership
Guest columnists Kendra Bridelle and Ashley Davis Sigman break down the importance of familiarity, story-telling, and intention.
PR 101: What Editors Want (and Need) in a Press Kit
Duvall O’Steen and Jen Cullen Williams outline best practices for brands to share their work with journalists, editors, and influencers.
Squirrel Spotting: Growing Your Business When Unit Sales Peak
Discount less and sell more expensive products, Peter Smith writes.
The PR Adviser: 10 Questions to Contemplate
Columnist Lilian Raji wants to walk you through the customer journey. But first, she’d like you to answer a few questions.
What You Need to Know About the Google Analytics 4 Rollout
In the latest article from The Smart Lab, Emmanuel Raheb outlines the website changes jewelers can expect with this new software.
Metaverse and Web 3.0: Why & How Jewelers Should Get Involved
Duvall O’Steen and Jen Cullen Williams explore what the metaverse could mean for luxury in their latest Creative Connecting column.
Squirrel Spotting: A View From a ‘Between-Jobs Guy’
Peter Smith reflects on the connections he’s made during his time off and explains why change is so hard for everyone.
Squirrel Spotting: Leadership, and Why We Might Be Getting It Wrong
Peter Smith shares thoughts on the importance of empathy, being honest, investing in employees, and avoiding groupthink.
Squirrel Spotting: Johnny Cash Was a Salesman
Peter Smith charts the singer’s unlikely path to sales excellence as a reminder of what jewelers need to look for when hiring salespeople.
The Smart Lab: How To Take Advantage of ‘Google My Business’
Emmanuel Raheb outlines four ways brick-and-mortar jewelers can utilize the profile to generate more business.
Creative Connecting: How To Adapt to the Apple Privacy Updates
Duvall O’Steen and Jen Cullen Williams advise jewelers on adjusting their email marketing strategy in light of the recent Apple changes.
Squirrel Spotting: Whiteboarding—A Love Affair
Peter Smith shares how a whiteboard can transform a team.
From market analysis to emerging jewelry trends, National Jeweler’s Daily Newsletter covers the most important industry news of the day.Subscribe