Emmanuel Raheb recommends digging into demographic data, customizing your store’s communications, and retargeting ahead of May 12.

Emmanuel Raheb

Seasonal promotions and partnering with other small businesses are among Emmanuel Raheb’s tips for raising your store’s local profile.

Emmanuel Raheb

Lilian Raji offers advice to a “small brand with big dreams” that is unsure of what its next step should be.

Lilian Raji

Meet Ben Claus—grand prize winner of For the Love of Jewelers 2023 Fall Design Challenge.

Sherry Smith dishes on the month’s highs and lows and the two categories consumers were loving ahead of Valentine’s Day.

Sherry Smith

Peter Smith shares advice from independent jewelers who used losing this cornerstone brand as a catalyst for reinvention.

Peter Smith

From personalization to consistency, Pat Henneberry breaks down the keys to keeping high-end clients coming back.

Pat Henneberry

With Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.

True evolution often involves taking a leap of faith, Lilian Raji writes upon her return after a personally challenging year.

Lilian Raji

Peter Smith is optimistic, particularly for jewelers who do these three things well.

Peter Smith

Sherry Smith breaks down the final results for the month of December as well as for the full year.

Sherry Smith

Peter Smith has picked a dozen of his favorite expressions to help readers start the new year off right.

Peter Smith

The first 21 days of the month revealed surprising shifts in consumer behavior, Sherry Smith says.

Sherry Smith

Independent jewelers’ sales increased 1 percent from Dec. 7-14 and some interesting trends emerged, Sherry Smith writes.

Sherry Smith

Sherry Smith dishes on bridal versus fashion diamond jewelry sales and the “unexpected heroes” of the first week of the month.

Sherry Smith

Sherry Smith breaks down the numbers on jewelry sales in November and reveals the category that “emerged as a standout.”

Sherry Smith

Emmanuel Raheb outlines three reasons why Hulu advertising and football can be a game changer for your jewelry store’s marketing.

Emmanuel Raheb

From showing three items to asking the big question, Peter Smith gives tips for promoting a positive sales atmosphere this holiday season.

Peter Smith

Does having salespeople take turns waiting on customers make sense for jewelers, their employees, or their customers? Peter Smith opines.

Peter Smith

Peter Smith mines the psychology of disgust for insight on the messages we communicate through body language.

Peter Smith

Will Meta’s new app move the needle for fine jewelry? It’s too soon to tell but still worth trying, say Duvall O’Steen and Jen Cullen Williams.

Peter Smith can’t understand why retailers don’t want to know when people are coming into their store and if they are buying.

Peter Smith

When something goes wrong, fix the problem instead of blaming your employer or a fellow employee, Peter Smith writes.

Peter Smith

Many times, customers walk away without buying because of this one thing salespeople neglect to do, Peter Smith writes.

Peter Smith

When it comes to pricing jewelry repairs, you should start by asking a simple question about the piece at hand, Peter Smith writes.

Peter Smith

Duvall O’Steen and Jen Cullen Williams outline best practices for brands to share their work with journalists, editors, and influencers.

Creative displays and memorable packages tend to catch retailers’ attention while cold calls, emails and rude behavior should be avoided.