Here are six ideas for making more engaging content for Instagram Reels and TikTok, courtesy of Duvall O’Steen and Jen Cullen Williams.

Most customers who walk into your store this month have made up their minds. Your job is to validate their choice, Emmanuel Raheb writes.

Emmanuel Raheb

Smith cautions retailers against expending too much energy on things they can’t control, like the rising price of gold.

Peter Smith

Launched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.

Smith shares the importance of looking at your company with openness and honesty to identify opportunities you may be missing.

Peter Smith

Emmanuel Raheb shares tips on how a jeweler’s showcases, marketing, and social media presence can whisper, instead of shout.

Emmanuel Raheb

Smith recalls a bit of wisdom the industry leader, who died last week, shared at a diamond conference years ago.

Peter Smith

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

In his latest column, Emmanuel Raheb shares tips for encouraging customers to treat themselves to new jewelry.

Emmanuel Raheb

Smith shares wisdom he gleaned from a podcast he was listening to one morning while being walked by his dog, a Malshi named Sophie.

Peter Smith

Columnists Jen Cullen Williams and Duvall O’Steen share tips on how to elevate your professional image.

Lilian Raji explains why joining an affiliate network is essential for brands seeking placements in U.S. consumer publications.

Lilian Raji

Emmanuel Raheb shares the top five gifting moments outside of major holidays that jewelers should build marketing campaigns around.

Emmanuel Raheb

Luxury brands charge thousands for their shoes and handbags. Jewelers pricing diamond products should take note, Peter Smith writes.

Peter Smith

The best time to prepare for the holiday season is right now, according to columnist Emmanuel Raheb.

Emmanuel Raheb

If you want to attract good salespeople and generate a stream of “sleeping money” for your jewelry store, then you are going to have to pay.

Peter Smith

In a special column for the State of the Majors, Edahn Golan breaks down what the top-performing fine jewelry sellers are doing right.

Edahn Golan

Communicating clearly with your staff is key to navigating turbulent times, writes columnist Peter Smith.

Peter Smith

Connecting with your customers throughout the year is key to a successful holiday marketing push.

Emmanuel Raheb

Emmanuel Raheb outlines the differences between the two platforms and posits that the most successful jewelers use both.

Emmanuel Raheb

Lilian Raji answers a question from a reader who is looking to grow her jewelry business but has a limited marketing budget.

Lilian Raji

The time to start experimenting with video content is now, writes columnist Emmanuel Raheb.

Emmanuel Raheb

Smith explores why a qualified candidate might still not be right for the job.

Peter Smith

Ahead of the Gem Awards on Friday, Jen Cullen Williams and Duvall O’Steen share pro tips for taking the best photos.

Emmanuel Raheb shares strategies to prepare for, publicize, and engage the audience during events on platforms like TikTok and Zoom.

Emmanuel Raheb

Retailers need to have the right merchandise, marketing, and people in place to stay on top in a sea of uncertainty, Peter Smith writes.

Peter Smith

Pinterest is a potential gold mine for jewelry brands, Emmanuel Raheb writes, provided they follow these five tips.

Emmanuel Raheb