In their latest column, Duvall O’Steen and Jen Cullen Williams make the case for SMS marketing.
Columnist Emmanuel Raheb outlines the benefits of what he says is one of the most important channels in digital marketing.
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Here’s how the new mediums can help grow a jewelry business, according to Smart Age Solutions CEO Emmanuel Raheb.
Recently redesigned your website? All that time and money will be for nothing if you can’t attract traffic, writes Emmanuel Raheb.
The Institute’s “Jewelers on a Mission” campaign is working to unite the industry.
Peter Smith shares additional tips from his new book, which include thoughts on avoiding negative people and using hand gestures.
Duvall O’Steen and Jen Cullen Williams give tips on reconnecting IRL and surviving long days as the jewelry world prepares for Las Vegas.
Peter Smith shares a handful of tips from his latest book that will, hopefully, make you want to read the other 96.
Buyers may be excited about online diamond deals, but there are uncertainties surrounding the authenticity and clarity of the diamonds.
Emmanuel Raheb breaks down the importance of knowing your audience, setting goals, sticking to a budget and more.