Peter Smith says customer budgets are rarely a true indicator of what they are willing to, or likely will, spend.
Peter Smith winds down the year with lessons on smizing, the importance of body language and closing the sale.
Peter Smith says the idea that people will want to continue to do everything online post-pandemic is “complete and utter rubbish.”
From not micro-managing to not making them managers, Peter Smith lists 10 things retailers should avoid if they want to hold onto their top salespeople.
With COVID-19 creating so much uncertainty, retailers need to get in the Christmas spirit sooner rather than later this year, Peter Smith writes.
Consumers will return to physical stores, writes Peter Smith, and jewelers need to be ready for them.
It might be because they have a fear of rejection, and Peter Smith might have a solution for you.
Ahead of the holiday rush, Peter Smith is dispensing advice on priming, the paradox of choice and asking the right kind of questions.
Jewelers should not treat the holiday season as the most wonderful time of the year for moving old merchandise, Peter Smith writes.
Sit down with your team and outline what’s needed to succeed while being honest about potential pitfalls, Peter Smith writes.
Peter Smith says while the idea of increasing foot traffic isn’t without merit, it’s not necessarily the panacea some think it is.
It triggers happiness, relaxes people and might even get them to spend a little bit more, Peter Smith writes.
Peter Smith says if you are hiring salespeople based on experience and product knowledge alone, then you are doing it wrong.
Peter Smith suggests adopting a seamless turnover practice that includes “loitering with intent.”
Smile, Peter Smith says, and stay away from chronically negative people.
If it’s the jewelry store’s salespeople and not the owner, then you have a problem, Peter Smith writes.