For the second year, the e-tailer offered its customers “first-to-market” dibs on the latest timepieces.
Watches

The company is now classifying watches by size instead of gender and encouraging other retailers to do the same.
The new Oyster Perpetual models include palm leaf dials on the Datejust 36 and a Daytona that’s out of this world, literally.
Latest in Watches

Journalist and watch aficionado Stephen Watson will lead the timepiece publication’s coverage.

Akio Naito has been named president of the watch company as its CEO moves into a new role.

The #BreitlingSelect Subscription Service allows users to try up to three watches in a year and buy one.

Gold has had its share of ups and downs over the last 5 decades. Here’s why the metal is having another big comeback.

Josh O’Connor just nabbed a Golden Globe for his portrayal of Charles, Prince of Wales.


It comes on the heels of its first collection exclusively for women, Defy Midnight.

Elvis Presley wore the original version, which the watchmaker has acquired.

Learn how to increase customer loyalty and revenue by making JM™ Care Plan a cornerstone of your business plan.

It highlights the plight of the endangered species.
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