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GIA VP Jillian Wolk to Take Over at Tracr
Wolk’s first day on the job as CEO of Tracr, De Beers Group’s blockchain platform, will be May 1.
Jillian Wolk, who has held executive roles at GIA and Swarovski, has been appointed CEO of Tracr, De Beers Group’s blockchain platform. She will step into the new role at the beginning of May. (Photo courtesy of De Beers Group)
London—Tracr, the blockchain platform De Beers Group developed to track diamonds through the supply chain, soon will have a new leader.
The diamond miner and marketer announced Monday that Jillian Wolk has been appointed Tracr CEO, effective May 1.
She succeeds Wesley Tucker, who stepped down at the end of February after five years with De Beers scaling Tracr. Development of Tracr began in 2018 and the wide rollout of the platform took place in 2022.
Wolk will be based in New York.
She joins Tracr from the Gemological Institute of America, where she has spent the past four years working as the vice president of growth and strategic initiatives.
In this role, she worked to develop new services, drive diversified revenue, strengthen the lab’s commercial strategy, and support significant industry-wide grading initiatives.
At GIA, Wolk worked closely with the Tracr team and has a “deep understanding” of the blockchain platform and its mission, De Beers said.
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The diamond miner and marketer announced Monday that Jillian Wolk has been appointed Tracr CEO, effective May 1.
She succeeds Wesley Tucker, who stepped down at the end of February after five years with De Beers scaling Tracr. Development of Tracr began in 2018 and the wide rollout of the platform took place in 2022.
Wolk will be based in New York.
She joins Tracr from the Gemological Institute of America, where she has spent the past four years working as the vice president of growth and strategic initiatives.
In this role, she worked to develop new services, drive diversified revenue, strengthen the lab’s commercial strategy, and support significant industry-wide grading initiatives.
At GIA, Wolk worked closely with the Tracr team and has a “deep understanding” of the blockchain platform and its mission, De Beers said.
“Jillian brings a strong combination of industry knowledge, commercial leadership, and strategic insight,” De Beers Executive Vice President of Diamond Trading Paul Rowley said.
“Her insights across jewelry, technology, and governance, together with her background working with Tracr, provide her with a wealth of valuable experience to lead the business into its next phase.”
Prior to GIA, Wolk was vice president of business operations at Swarovski U.S., overseeing multiple business lines and leading operational and brand initiatives across the Americas.
She also has experience in commercial leadership, legal and governance expertise, and technology enabled innovation.
Wolk said she is honored to join Tracr, a platform she views as a “vital storytelling tool” for the diamond industry.
“Tracr has an increasingly significant role to play in supporting trust, transparency, and confidence across the diamond industry,” she said. “I look forward to working with the team and industry partners as the platform continues to develop and scale.”
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