The deal gives the retailer control over the distribution of Roberto Coin jewelry in the U.S., Canada, Caribbean, and Central America.
Platinum Born Launches Collection Curated by Hollywood Stylist
“Micaela Selects” highlights 16 platinum pieces launched with brand ambassador Micaela Erlanger.
New York—Platinum Born has launched a collection curated by Hollywood stylist Micaela Erlanger.
Called “Micaela Selects,” the 16-piece assortment features necklaces, earrings and a bracelet all rendered in platinum. The collection doesn’t feature any diamonds and is sparse on gemstones (a few pieces feature pearls) leaving the focus solely on the metal.
Much of the collection features diamond-cut platinum beads that adorn various versions of drop earrings, single- or double-strand necklaces meant to be worn alone or layered for greater affect, and tassel-style earrings and necklaces.
The collection’s most beguiling pieces, however, are the woven platinum necklace and bracelet, both a testament to the great amount of craftsmanship required to assemble them. Each is available in multiple sizes.
Priced from $700 to $7,000, the collection is available now through the end of the year at Platinum Born retailers across the United States, as well as on PlatinumBorn.com.
Launched in 2017, Platinum Born is exclusively distributed by Suna Bros., which announced the appointment of Erlanger as the brand’s first ambassador in the summer.
Erlanger has been responsible for the red carpet looks of many Hollywood heavyweights, including Lupita Nyong’o, Michelle Dockery, Meryl Streep, Jared Leto, Common, and Jennifer Hudson.
Suna Bros. President Aron Suna said in a press release, “To have someone with Micaela’s eye and sense of style curate a collection propels the importance of these pieces to another level.”
To help Platinum Born retailers launch the collection, Suna Bros. is offering them a 10 percent refund based on total calendar year purchases to go toward local and regional marketing.
Platinum Born is also sharing the ‘Micaela Selects’ accompanying ad campaign, launched across print, digital and social channels, with its retailers.
The Latest
The company’s Easton location will remain open.
Brian D. Fleming of Carla Corporation was elected to serve a one-year term in the role.
Tradeshow risks are real. Get tips to protect yourself before, during and after and gain safety and security awareness for your business.
Sponsored by the Las Vegas Antique Jewelry and Watch Show
Tobak, author of “Ice Cold: A Hip-Hop Jewelry History,” shares how the exhibition came to be, and the pieces people may be surprised to see.
Stars adorned themselves in emeralds, platinum, and myriad bird motifs, writes Associate Editor Natalie Francisco.
Meet Ben Claus—grand prize winner of For the Love of Jewelers 2023 Fall Design Challenge.
M.S. Rau is set to open a seasonal gallery in the high-end resort town early next month.
The branded jewelry market is thriving, said Richemont Chairman Johann Rupert.
The six designers, all participants in the show’s Diversity Action Council mentorship program, will exhibit in Salon 634.
The highlight of his collection is the coveted Patek Philippe Grandmaster Chime, which could sell for up to $5 million.
The “Venetian Link” series modernizes the classic Veneziana box chain in its bracelets and necklaces.
The Seymour & Evelyn Holtzman Bench Scholarship will provide tuition assistance to two low-income students.
The Swiss watchmaker said the company’s plans to use a new version of the Hallmark crown on jewelry would confuse consumers.
The executive talked about the importance of self-purchasers and how fuel cell electric vehicles are going to fuel demand for platinum.
The Indian jeweler’s new store in Naperville, Illinois marks its 350th location, part of its ongoing global expansion plans.
It will award a graduating high school student with about $10,000 toward a GIA diploma and an internship with the Seattle-based jeweler.
Wheat Ridge, Colorado police took a 50-year-old man into custody Wednesday following a two-month search.
PGI partnered with four new and seven returning designers for its annual platinum capsule collection.
Nicolosi, president and CEO of The Kingswood Company, previously sat on WJA’s board from 2011 to 2018.
Karina Brez’s race-ready piece is a sophisticated nod to the horse-rider relationship.
The men are allegedly responsible for stealing millions in jewelry and other valuables in 43 burglaries in 25 towns across Massachusetts.
“Horizon” invites individuals to explore the limitless possibilities that lie ahead, said the brand.
The jeweler credits its recent “Be Love” campaign and ongoing brand revamp for its 17 percent jump in sales.
The co-founder of Lewis Jewelers was also the longtime mayor of the city of Moore.
Elvis Presley gifted this circa 1967 gold and diamond watch to Dodie Marshall, his co-star in “Easy Come, Easy Go.”