The deal gives the retailer control over the distribution of Roberto Coin jewelry in the U.S., Canada, Caribbean, and Central America.
Wick & Greene to Become Spicer Greene Jewelers
The same family, however, will remain at the helm of the North Carolina jeweler that’s been in business since 1926.
Asheville, N.C.--It’s time for a change for the 90-year-old North Carolina jeweler known for its iconic street clock.
In August, Asheville’s Wick & Greene Jewelers will begin doing business as Spicer Greene Jewelers. The rebranding will follow a massive renovation slated to begin in late June and funded in part by the store-closing sale currently taking place.
One of the store’s owners, Eva-Michelle Spicer, said Monday that as part of the reconstruction, they are making almost all of their building’s 8,000 square feet into selling space, with a focus on modernizing the process to appeal to millennials.
This will mean a CAD bar as well as having areas where customers can touch, feel and try on the jewelry without assistance, a move designed to make the store seem less intimidating and more inviting, she said.
“Think your grandparent’s jeweler meets Genius Bar,” Spicer said, referring to the feature within Apple stores.
“It’s just time,” she added. “You’ve got to change with the times.”
While Spicer Greene will be the name known by consumers beginning in August, all legal, LLC and contact information (except for employees’ email addresses and the company website, which will relaunch as SpicerGreene.com at that time) will remain the same. The company’s legal entity still will be Wick and Greene Jewelers LLC and its tax ID will not change.
In addition, the store will have the same phone number and be located at the same address, 121 Patton Ave. in downtown Asheville.
Wick & Greene’s rebranding represents the fifth name change for the jeweler, which E.O. Wick opened as E.O. Wick Jewelers in 1926.
Spicer said her grandfather, Paul Greene, started working for Wick in 1942. He then joined the Navy but returned to the store in 1948 after World War II ended, working under the G.I. Bill.
The store then underwent two more name changes before becoming Wick & Greene Jewelers in 1953.
Spicer’s father Michael joined the family business in 1975.
Now, it is Eva-Michelle and her husband, Elliott Spicer, at the helm. He is a third-generation jeweler from Canada; the pair met while earning their graduate gemologist diplomas at the Gemological Institute of America, she said.
Questions on the changes can be directed to Eva-Michelle Spicer at evamichelle@wickandgreene.com.
The Latest
Show your mother some love with a piece of fine jewelry.
Brian D. Fleming of Carla Corporation was elected to serve a one-year term in the role.
Tradeshow risks are real. Get tips to protect yourself before, during and after and gain safety and security awareness for your business.
Sponsored by the Las Vegas Antique Jewelry and Watch Show
Tobak, author of “Ice Cold: A Hip-Hop Jewelry History,” shares how the exhibition came to be, and the pieces people may be surprised to see.
Stars adorned themselves in emeralds, platinum, and myriad bird motifs, writes Associate Editor Natalie Francisco.
Meet Ben Claus—grand prize winner of For the Love of Jewelers 2023 Fall Design Challenge.
The branded jewelry market is thriving, said Richemont Chairman Johann Rupert.
The six designers, all participants in the show’s Diversity Action Council mentorship program, will exhibit in Salon 634.
The highlight of his collection is the coveted Patek Philippe Grandmaster Chime, which could sell for up to $5 million.
The “Venetian Link” series modernizes the classic Veneziana box chain in its bracelets and necklaces.
The Seymour & Evelyn Holtzman Bench Scholarship will provide tuition assistance to two low-income students.
The Swiss watchmaker said the company’s plans to use a new version of the Hallmark crown on jewelry would confuse consumers.
The executive talked about the importance of self-purchasers and how fuel cell electric vehicles are going to fuel demand for platinum.
The Indian jeweler’s new store in Naperville, Illinois marks its 350th location, part of its ongoing global expansion plans.
It will award a graduating high school student with about $10,000 toward a GIA diploma and an internship with the Seattle-based jeweler.
Wheat Ridge, Colorado police took a 50-year-old man into custody Wednesday following a two-month search.
PGI partnered with four new and seven returning designers for its annual platinum capsule collection.
Nicolosi, president and CEO of The Kingswood Company, previously sat on WJA’s board from 2011 to 2018.
Karina Brez’s race-ready piece is a sophisticated nod to the horse-rider relationship.
The men are allegedly responsible for stealing millions in jewelry and other valuables in 43 burglaries in 25 towns across Massachusetts.
“Horizon” invites individuals to explore the limitless possibilities that lie ahead, said the brand.
The jeweler credits its recent “Be Love” campaign and ongoing brand revamp for its 17 percent jump in sales.
The co-founder of Lewis Jewelers was also the longtime mayor of the city of Moore.
Elvis Presley gifted this circa 1967 gold and diamond watch to Dodie Marshall, his co-star in “Easy Come, Easy Go.”