It is located in Marin County, California.
Atlanta Jewelry Show to Offer an Interactive Retail Experience
The March edition of the jewelry trade show will feature its own retail store prototype, host a piercing party, and challenge attendees to a gift wrap battle.
Atlanta—The Southern Jewelry Travelers Association, the team behind the Atlanta Jewelry Show, is celebrating its 70th anniversary by introducing an experiential element to the March 2020 edition.
It will offer the “SoHo Experience,” a retail-focused event featuring interactive elements and one-on-one talks with industry experts.
A play on the phrase "southern hospitality," the event will include a working bench area, a podcast studio, a computer lab, and the SoHo Store, a retail store prototype.
Attendees can compete in a CAD/CAM challenge and a gift wrap battle, or participate in an ear-piercing party.
Experts in the fields of store design, retailing, bench/repair, custom design, marketing, digital solutions, sales and community will be available throughout the show floor to speak with attendees.
The experts, or “SoHo Pros” include CEO of Hill Management Andrea Hill, master goldsmith Charles Lewton-Brain, jeweler Joel McFadden, designer Rémy Rotenier, JCK publisher Mark Smelzer and jeweler Bill Warren.
Executive Director Libby Brown said the SoHo Experience “marks a shift in the traditional trade show format.”
“It’s important to feature the best product mix with exceptional vendors, and it is equally important to empower the retailer with the proper tools to effectively market and sell those products to their customers,” said Brown in a press release.
Exhibiting brands include key industry players, such as Bulova, Imperial Pearl, Lafonn, and Royal Chain Group as well as fashion-forward brands like Lika Behar and Chic Pistachio.
Kids Jewelry Camp will return to the show, offering educational programs and interactive learning sessions for children in attendance.
The semi-annual show will take place Saturday, March 7 through Monday, March 9 at the Cobb Galleria Centre. A pre-show conference will be held Friday, March 6.
For more information about the show, visit the AJS website.
The Latest
Concerns about rising prices, politics, and global conflicts continue to dampen consumer outlook.
May’s birthstone is beloved for its rich green hue and its versatility.
Meet Ben Claus—grand prize winner of For the Love of Jewelers 2023 Fall Design Challenge.
Jacqui Larsson joins Opsydia with nearly two decades of experience in the industry.
Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
The “Tiffany Céleste” collection reimagines designer Jean Schlumberger’s interpretations of the universe.
With Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
The brand also created a 100-carat lab-grown diamond necklace in honor of its centennial.
Tim Schlick has been promoted from his previous position as COO.
Supplier Spotlight Sponsored by GIA
Sales will be paused while the relocation takes place over the next few months.
“SIS x MISA Denim and Diamonds” is a collaboration between the designer and celebrity stylist Misa Hylton.
The retailer is moving to a newly designed space in the same shopping center.
Gifts that are unique and thoughtful are top of mind this year, according to the annual survey.
The necklace is featured in the brand’s “Rebel Heart” campaign starring Adam Levine and Behati Prinsloo.
Big changes appear to be on the horizon for the diamond miner and its parent company, Anglo American.
Padis succeeds Lisa Bridge, marking the first time the organization has had two women board presidents in a row.
Jesse Cole, founder of Fans First Entertainment, shared the “five Es” of building a fan base during his AGS Conclave keynote.
The Royal Oak Perpetual Calendar "John Mayer" was celebrated at a star-studded party in LA last week.
The announcement came as the company reported a 23 percent drop in production in Q1.
The three-time Pro Bowler continues to partner with the retailer, donating to a Detroit nonprofit and giving watches to fans.
A double-digit drop in the number of in-store crimes was offset by a jump in off-premises attacks, JSA’s 2023 crime report shows.
Inspired by the Roman goddess of love, the designer looked to the sea for her new collection.
The luxury titan posted declining sales, weighed down by Gucci’s poor performance.
The selected nine organizations have outlined their plans for the funds.
The mining company’s Diavik Diamond Mine lost four employees in a plane crash in January.