Retailers trying to maximize their holiday sales can take a few tips from small-business Web site Business Know-How. These ideas, along with suggestions I added to make the site's strategies relevant to the jewelry industry, might do more than increase your bottom line: They'll give your customers a festive shopping experience that's likely to generate repeat business.


1. Have a parent-free day when children can shop for mom or dad without them standing a few feet away.


2. Host an event where women can select pieces for their holiday wish list. Afterwards, the men in their lives can visit the store and purchase the items. Bear in mind that more couples get engaged during the holiday season than at any other time of year, so have a wide selection of engagement rings on hand.


3. Throw a preferred-customer holiday party where patrons can shop for themselves and support a local charity. For jewelers, donating a portion of the proceeds from purchases made during the event might be more appropriate.


4. Partner with a local clothing store and host an event showcasing holiday fashions. Give customers head-to-toe style suggestions for all the holiday parties they're sure to attend.


5. Send out a postcard offering a free gift with purchase.



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Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter, website and other specialty publications, such as "The State of the Majors." National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.