The chocolatier is bringing back its chocolate-inspired locket, offering sets of two to celebrate “perfect pairs.”
Welcome
Welcome to National Jeweler's new site, the National Jeweler Network. We've worked on the project for quite some time, and it's all about giving you more of the information you need, more efficiently. If you're like most, you've probably received...
Welcome to National Jeweler's new site, the National Jeweler Network. We've worked on the project for quite some time, and it's all about giving you more of the information you need, more efficiently.
If you're like most, you've probably received our daily e-newsletter for some time now. National Jeweler has always been known and valued for delivering the news, and the new site enables us to improve our performance in doing so. You'll find half a dozen or so of the most important news stories posted every day. And news coverage here is live. News hits our site round the clock, day in and out. And it's instantaneous. There are no delays imposed by printing time, etc.
You'll also find much more than news on the National Jeweler Network. I'm sure, for example, that you use Google. But have you ever wished that there was a Google built specifically for you, the jeweler? Check out our Loupe It! We've hand-selected all the Web content that's relevant to your business and delivered it in groups that mirror your information needs. This eliminates all the weeding out of irrelevant content that you need to do on Google.
Also, have a look at our news articles. You'll see that we're aggregating all the information that's important to you from around the Internet. In addition to our own news coverage, we're ensuring that you don't miss anything you need.
The goal in the building of the new National Jeweler Network has been to create a destination where you can go for all of your jewelry-trade informational needs. We know you're busier than you've ever been, and that the market is more competitive than ever. So bookmark us and use us. Our goal here, as ever at National Jeweler, is the facilitation of "profitable retailing through market insights and news analysis."
And, as always, please e-mail me with all and any questions or comments.
- Whitney
wsielaff@nationaljeweler.com
The Latest

The top lot of the year was a 1930s Cartier tiara owned by Nancy, Viscountess Astor, which sold for $1.2 million in London last summer.

Any gemstones on Stuller.com that were sourced by an AGTA vendor member will now bear the association’s logo.

Launched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.

The Swiss watchmaker has brought its latest immersive boutique to Atlanta, a city it described as “an epicenter of music and storytelling.”


The new addition will feature finished jewelry created using “consciously sourced” gemstones.

In his new column, Smith advises playing to your successor's strengths and resisting the urge to become a backseat driver.

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

The index fell to its lowest level since May 2014 amid concerns about the present and the future.

The new store in Aspen, Colorado, takes inspiration from a stately library for its intimate yet elevated interior design.

The brands’ high jewelry collections performed especially well last year despite a challenging environment.

The collection marks the first time GemFair’s artisanal diamonds will be brought directly to consumers.

The initial charts are for blue, teal, and green material, each grouped into three charts categorized as good, fine, and extra fine.

The new tool can assign the appropriate associate based on the client or appointment type and automate personalized text message follow-ups.

Buyers are expected to gravitate toward gemstones that have a little something special, just like last year.

Endiama and Sodiam will contribute money to the marketing of natural diamonds as new members of the Natural Diamond Council.

The retailer operates more than 450 boutiques across 45 states, according to its website.

The new members’ skills span communications, business development, advocacy, and industry leadership.

The jeweler’s 2026 Valentine’s Day campaign, “Celebrating Love Stories Since 1837,” includes a short firm starring actress Adria Arjona.

The new features include interactive flashcards and scenario-based roleplay with AI tools.

Family-owned jewelry and watch retailer Deutsch & Deutsch has stores in El Paso, Laredo, McAllen, and Victoria.

The Italian luxury company purchased the nearly 200-year-old Swiss watch brand from Richemont.

Micro-set with hundreds of diamonds, these snowflake earrings recreate “winter’s most elegant silhouette,” and are our Piece of the Week.

Ella Blum was appointed to the newly created role.

Sponsored by RapNet

Investment firm Enhanced Retail Funding, a division of Gordon Brothers, was the successful bidder.

It explores the history of the iconic tagline and the company’s strategy to redefine the role of diamonds in society.























