Editors

Muzo’s Efforts to Expand Emerald Appreciation

EditorsAug 01, 2018

Muzo’s Efforts to Expand Emerald Appreciation

Senior Editor Brecken Branstrator catches up with the Colombian miner about its new designer collaborations.

20180727_Victor-Velyan_copy.jpg
Victor Velyan earrings set with 42.54 carats of Muzo emerald and 3.22 carats of diamond in 18- and 24-karat gold ($64,900)

Colombia has long been known for producing some of the finest, highest-quality emeralds in the world.

And while miner Muzo Emerald of course embraces that, the company wants to build an appreciation for all grades of Colombian emeralds, including the commercial production that might have a softer green hue or be slightly more included. 

When I was in Las Vegas for the jewelry trade shows earlier this year, I met Gabbi Harvey, who does business development and designer outreach for Muzo Emerald. Harvey and I were both visiting the Couture booth of Dana Bronfman, one of the designers with whom Muzo is partnering as part of an effort to get a divergent group using its emeralds.

Wanting to get more information about Muzo Emerald and its plans, Harvey and I met when we were back in New York, where she further explained that the designer collaboration was a new project the company had undertaken in order to get more of its emeralds in the market.

“Muzo is so synonymous with … the best of the best, but there is other material, and everyone can own an emerald,” she said.

Muzo does still produce some fine quality emeralds but they are expensive because they are so rare, representing only a small percentage of the mine’s production. Its current mechanized mining, though, allows for a steadier supply of commercial-grade emeralds and more regular production overall. 

In the year ahead, Muzo will look to find a market for every grade of its gemstones, taking time to find businesses that share a “similar company ethos” with which to partner since it puts so much focus on corporate and social responsibility, and showcase all the mine produces. 

The designer partnership from the traditionally quiet miner is a big part of that, especially in creating awareness for the commercial material. Muzo wants to showcase these gemstones in a different light and build that end of the market because the company sees a lot of opportunity, Harvey said. 

For the collaboration, they are using a mix of beads, slices, cabochons and tumbles to showcase the full run of the mine’s production.

Muzo is partnering with designers both emerging and established, including Lisa Kim, Dana Bronfman, Melissa Spencer and Eden Presley. The collaboration also includes Victor Velyan, who exhibited three pieces set with Muzo emeralds at Couture, and Coomi, which is planning a VIP event with Muzo for the

collection’s upcoming release in the fall.

The collaboration also brought about a pretty big celebrity moment for Muzo earlier this year, when singer Ricky Martin sported Wilfredo Rosado’s sugarloaf cabochon Muzo emerald ring (which later was featured as a National Jeweler Piece of the Week) on the Golden Globes red carpet.

Muzo is now in the planning stages with a few more brands like Ara Vartanian, Mizuki, Noor Fares, Daniela Villegas and Alice Cicolini.

The 20 designers on the Muzo collboration roster all have very different aesthetics, finding ways to mix their signature styles with the Muzo emeralds to best show off both.

Harvey told me they’re loving the results.

“It’s nice to see how everyone looks at this material in a totally different way.”

And it seems like the designers are having fun with it too. 

“When Gabbi reached out and had me in for a play date with the stones they are hoping to introduce, I was ecstatic,” designer Gwen Myers of Eden Presley told me. “I hadn’t worked with or seen emeralds in this capacity before. The color is gorgeous. The fluid nature of them is also super-enticing for me. These are stones with stories to tell. I hope that comes through in the pieces I created using the material.”

Check out a few pieces from the designer collaboration below.

Brecken Branstratoris the senior editor, gemstones at National Jeweler, covering sourcing, pricing and other developments in the colored stone sector.

The Latest

Las Vegas Antique Jewelry and Watch Show Bracelets
Supplier BulletinMay 08, 2024
Fusing Past and Present at the Las Vegas Antique Jewelry & Watch Show

Sponsored by the Las Vegas Antique Jewelry and Watch Show

Rendering of M.S. Rau pop-up shop in Aspen, Colorado
IndependentsMay 07, 2024
112-Year-Old New Orleans Business Popping Up in Aspen

M.S. Rau is set to open a seasonal gallery in the high-end resort town early next month.

Vhernier Calla necklace rose gold and ebony
MajorsMay 07, 2024
Richemont Acquires Italian Jeweler Vhernier

The branded jewelry market is thriving, said Richemont Chairman Johann Rupert.

Header image w logo.jpg
Brought to you by
From Registration to Return: 10 Tips to Protect You Before, During and After a Tradeshow

Tradeshow risks are real. Get tips to protect yourself before, during and after and gain safety and security awareness for your business.

The six Couture Luminaries designers 2024
CollectionsMay 07, 2024
These ‘Luminaries’ Are Set to Light Up Couture

The six designers, all participants in the show’s Diversity Action Council mentorship program, will exhibit in Salon 634.

Weekly QuizMay 02, 2024
This Week’s Quiz
Test your jewelry news knowledge by answering these seven questions.
Take the Quiz
Sylvester Stallone watch auction
AuctionsMay 07, 2024
Sotheby’s to Auction Sylvester Stallone’s Watches

The highlight of his collection is the coveted Patek Philippe Grandmaster Chime, which could sell for up to $5 million.

Models Wearing Venetian Link Bracelets and Necklaces
CollectionsMay 07, 2024
Phillip Gavriel Pays Tribute to Venice With New Collection

The “Venetian Link” series modernizes the classic Veneziana box chain in its bracelets and necklaces.

national-jeweler-top-image-v1.jpg
Brought to you by
Rio’s Reimagined Podcast: For the Love of Jewelers

Meet Ben Claus—grand prize winner of For the Love of Jewelers 2023 Fall Design Challenge.

Jewelers of America logo
Events & AwardsMay 07, 2024
JA Now Accepting Applications for New Bench Jeweler Scholarship

The Seymour & Evelyn Holtzman Bench Scholarship will provide tuition assistance to two low-income students.

Rolex and Hallmark logos
Policies & IssuesMay 06, 2024
Rolex Files Objection to Hallmark’s New Trademark Application

The Swiss watchmaker said the company’s plans to use a new version of the Hallmark crown on jewelry would confuse consumers.

Anglo American executive Benny Oeyen
EditorsMay 06, 2024
Q&A: 8 Questions With Anglo American’s Benny Oeyen

The executive talked about the importance of self-purchasers and how fuel cell electric vehicles are going to fuel demand for platinum.

Opening of Malabar Gold & Diamonds store in Naperville Illinois
MajorsMay 06, 2024
Malabar Gold & Diamonds Opens 4th U.S. Showroom

The Indian jeweler’s new store in Naperville, Illinois marks its 350th location, part of its ongoing global expansion plans.

Ben Bridge Jeweler Logo
Events & AwardsMay 06, 2024
Ben Bridge Jeweler Accepting Applications for Lonia Tate Scholarship

It will award a graduating high school student with about $10,000 toward a GIA diploma and an internship with the Seattle-based jeweler.

Mug shots of murder suspects Michael McCormack and Charles Robinson Shay
CrimeMay 03, 2024
Second Suspect Arrested in Murder of Colorado Jeweler

Wheat Ridge, Colorado police took a 50-year-old man into custody Wednesday following a two-month search.

Five Platinum Pieces
CollectionsMay 03, 2024
A Sneak Peek Into PGI’s Couture Platinum Spotlight Program

PGI partnered with four new and seven returning designers for its annual platinum capsule collection.

Kristie Nicolosi
MajorsMay 03, 2024
Kristie Nicolosi Joins WJA Board Again

Nicolosi, president and CEO of The Kingswood Company, previously sat on WJA’s board from 2011 to 2018.

Karina Brez Bit of LUV Bracelet
CollectionsMay 03, 2024
Piece of the Week: A “Bit of LUV” for the Derby

Karina Brez’s race-ready piece is a sophisticated nod to the horse-rider relationship.

Stock image of handcuffs and gavel
CrimeMay 02, 2024
4 Indicted in Burglary Ring Targeting Indian, South Asian Families

The men are allegedly responsible for stealing millions in jewelry and other valuables in 43 burglaries in 25 towns across Massachusetts.

Horizon Campaign Collage
CollectionsMay 02, 2024
Foundrae Launches ‘Horizon’ Collection

“Horizon” invites individuals to explore the limitless possibilities that lie ahead, said the brand.

Pandora jewelry
FinancialsMay 02, 2024
Pandora Raises Guidance After Strong Q1

The jeweler credits its recent “Be Love” campaign and ongoing brand revamp for its 17 percent jump in sales.

Glenn Lewis
IndependentsMay 02, 2024
Oklahoma Jeweler Glenn Lewis Dies at 68

The co-founder of Lewis Jewelers was also the longtime mayor of the city of Moore.

The back of the Baume & Mercier watch Elvis gave to Dodie Marshall
AuctionsMay 02, 2024
Vintage Baume & Mercier With Ties to Elvis Sells for $7K

Elvis Presley gifted this circa 1967 gold and diamond watch to Dodie Marshall, his co-star in “Easy Come, Easy Go.”

Harwell Godfrey
IndependentsMay 01, 2024
Harwell Godfrey Opens First Store

It is located in Marin County, California.

Woman holding a dress
SurveysMay 01, 2024
Consumer Confidence Falls in April

Concerns about rising prices, politics, and global conflicts continue to dampen consumer outlook.

Syna emerald earrings
TrendsMay 01, 2024
Amanda’s Style File: All Eyes on Emeralds

May’s birthstone is beloved for its rich green hue and its versatility.

Jacqui Larsson Looking at a Diamond
SourcingMay 01, 2024
Opsydia Names New Sales and Marketing Director

Jacqui Larsson joins Opsydia with nearly two decades of experience in the industry.

Stock image crime handcuffs
CrimeMay 01, 2024
Grand Jury to Hear Case Against Jeweler Charged in Fatal Shove Following IJO Show

Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy