Their partnership combines Gemist’s customization technology with Saban Onyx’s U.S.-based manufacturing capabilities.
Avengers-Inspired Jewelry Is a Thing Now
And a legitimate thing at that, with pieces paying tribute to the film created by none other than Irene Neuwirth.
If you’re not a fan of the ever more ubiquitous superhero film (guilty as charged), you might still be impressed with the latest blockbuster’s jewelry connection.
Not one, but two stars—Brie Larson and Scarlett Johansson—of the latest Avengers film, Avengers: Endgame, showed up to the premiere held earlier this week in Los Angeles sporting custom fine jewelry inspired by the film.
Apparently, and you’re clearly not consulting an expert, part of the film franchise’s storyline revolves around six stones called the “Infinity Gauntlet,” worn by villain Thanos.
According to Entertainment Tonight, Larson’s stylist Samantha McMillen thought that the ingénue should rock a real-life version at the world premiere, and commissioned none other than Irene Neuwirth to make it happen.
In her Instagram stories, Neuwirth revealed she received the request while on an African safari (because as we like to say at National Jeweler, jewelry never sleeps) but that didn’t stop her from immediately sketching out some designs.
The result was a very superhero-like cuff and five rings, worn one on each finger. Each yellow gold piece featured a juicy, colored gemstone.
And by some cosmic coincidence, Colin Jost, the Saturday Night Live actor and comedian who happens to be ScarJo’s boyfriend, also commissioned an Infinity Gaunlet-inspired set of jewelry for her, which she ended up wearing to the premiere.
View this post on InstagramA post shared by soniaboyajian (@soniaboyajian) on Apr 23, 2019 at 8:20am PDT
Johansson’s designs, comprised of a hand chain connected to four rings, as well as a separate thumb ring, were by Sonia Boyajian, according to the designer’s Instagram.
So, who wore it better? And should the male actors’ stylists take note of this red carpet creativity at the next Marvel Cinematic Universe premiere (and next, and next)?
Let me know in the comments.
The Latest

Respondents were concerned about the Middle East conflict and how it will impact their finances.

Our Piece of the Week, the “Butterfly” necklace, showcases a 7.02-carat oval diamond set between diamond, platinum, and 18-karat gold wings.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

Smith uses a comment he overheard in the grocery store to remind retailers that their job is to inspire buying behavior, not just sell.


“A Girl SMR at Claire’s” celebrates girlhood through the five senses with stacked jewelry, slime toys, scented accessories, and ASMR.

Believed to be one of three made in 1987, the Cartier London Crash was hot at the “Shapes of Cartier” sale at Sotheby’s Hong Kong.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

Officials are looking for a group that robbed Marc Robinson Jewelers at an outlet mall in Round Rock, Texas, in broad daylight on April 21.

Sponsored by OROAREZZO International Jewelry Exhibition

Some retailers are taking a nuanced approach to marketing what can be a difficult holiday for many.

The Edge has announced its new CEO, as well as a new partnership with an investment firm focused on founder-led software businesses.

De Beers’ diamond production was up 17 percent in Q1, boosted by increased output at its mines in South Africa and Canada.

A signet ring belonging to the Western film star of Hollywood’s Golden Age will be up for auction at Elmwood’s next month.

Importers can submit claims now to receive money back for the IEEPA tariffs they’ve paid, with refunds expected to take up to 90 days.

The owners of Gregory Jewelers in Morganton, North Carolina, are heading into retirement.

The colored gemstone industry leader is heading into retirement after four years as the association’s CEO.

Susie Dewey joins the Natural Diamond Council as its new chief marketing officer.

The largest known fancy vivid blue-green diamond could fetch more than $12 million at its second auction appearance.

Emmanuel Raheb says jewelers need to start marketing early and make it easy for customers to pick a gift for mom.

In honor of the milestone, the Nebraska jeweler has debuted Leslie & Co., its new in-house jewelry brand.

The trade organization, which held its annual elections earlier this year, also added five new board members.

NRF’s annual survey found that 45 percent of consumers plan to purchase jewelry for a loved one this Mother’s Day.

The “Vault” charm, our Piece of the Week, expands on the memories that can be stored in a locket by connecting to your phone.

The open-to-the-public luxury jewelry and timepiece show, in its second year, is slated for July 23-26.

The jeweler’s Mother’s Day campaign highlights the women who work there—mothers, grandmothers, women who want to be mothers, and dog moms.

Sponsored by Jewelers Mutual






















