Fine Jewelry is all about emotion. It’s about our bonds and values, our dreams and accomplishments, our identities and life stories. The language of emotion is one that jewelers must speak with both power and nuance.
After dreaming of the perfect engagement ring for years, most people approaching marriage likely have an idea of what they want their ring to look like.
There have been big changes on how to advertise jewelry that you should make sure you’re up to speed on, especially with the holiday season coming up and the uptick in advertising and sales.
Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter, website and other specialty publications, such as "The State of the Majors." National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.
