In an era when consumers pay special attention to the ethical origin of goods, the task of the manufacturer and retailer is to give people as much information about it as possible.
The new Swarovski Created Diamond retail program now allows Swarovski’s customers to experience a reassuring mix of one of the top brands, together with all the advantages of the fastest-growing category in our industry.
Swarovski celebrates its 125th anniversary in 2020, and Swarovski Created Diamonds are a perfect way to mark this milestone as the company continues to explore new man-made materials and technologies.
The consumer landscape is constantly changing and evolving, and recent events have shifted our attention to strengthening our omnichannel strategies with a focus on digital communications.
Fine Jewelry is all about emotion. It’s about our bonds and values, our dreams and accomplishments, our identities and life stories. The language of emotion is one that jewelers must speak with both power and nuance.
Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter, website and other specialty publications, such as "The State of the Majors." National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.
