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The new Swarovski Created Diamond retail program now allows Swarovski’s customers to experience a reassuring mix of one of the top brands, together with all the advantages of the fastest-growing category in our industry.
Swarovski celebrates its 125th anniversary in 2020, and Swarovski Created Diamonds are a perfect way to mark this milestone as the company continues to explore new man-made materials and technologies.
Customer loyalty is essential for building a successful business. Every business owner wants loyal customers, but how do you encourage loyalty?
The consumer landscape is constantly changing and evolving, and recent events have shifted our attention to strengthening our omnichannel strategies with a focus on digital communications.
The world’s leading diamond producers have just announced a new landmark content destination, Only Natural Diamonds.
Fine Jewelry is all about emotion. It’s about our bonds and values, our dreams and accomplishments, our identities and life stories. The language of emotion is one that jewelers must speak with both power and nuance.
Help your customers celebrate all the special moments and strive to be their jeweler for generations.
After dreaming of the perfect engagement ring for years, most people approaching marriage likely have an idea of what they want their ring to look like.
As the job market expands, employers must stand out.
There have been big changes on how to advertise jewelry that you should make sure you’re up to speed on, especially with the holiday season coming up and the uptick in advertising and sales.
National Jeweler

Fine Jewelry Industry News

Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter, website and other specialty publications, such as "The State of the Majors." National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.