Events & AwardsOct 30, 2026
Illuminating Carved Paraiba Pendant, Suite of Moonstones Wow at Spectrum AwardsSpectrum’s “Best of Show” honors went to a 101-carat Paraiba carved to look like Medusa that has a magnet-activated LED light.
SourcingAug 23, 2019
Alrosa’s ‘Spirit of the Rose’ Could Sell for $60M+
The 14.83-carat fancy vivid purple-pink was cut from a nearly 28-carat rough diamond unearthed in 2017.
Alrosa cut the 14.83-carat “Spirit of the Rose” diamond from a 27.85-carat chunk of rough unearthed in 2017. It is a fancy vivid purple-pink with IF clarity, excellent polish and very good symmetry.
Moscow—It is a diamond that will hold records in Russia for a long time.
The “Spirit of the Rose” is a 14.83-carat fancy vivid purple-pink diamond cut from the largest piece of pink rough ever mined in Russia.
It is the biggest natural colored diamond classified as a fancy vivid purple-pink ever graded by the Gemological Institute of America.
And it is expected to sell for $60 million or more when Alrosa puts it up for auction, making it the most expensive Russian diamond in history.
Colored diamond expert Eden Rachminov called the Rose “an iconic Russian gem.”
“A large fancy vivid purple-pink, internally flawless, with perfect visual characteristics such as this one enters the market literally once in a generation. The stone has the most desirable pink undertone dispersed perfectly and looks much bigger in relation to its actual weight,” he said. “Its beauty overcomes the important pink diamonds sold at auction in the last decade … I feel fortunate to have had the opportunity to hold this pink wonder in my hands.” 
The genesis of the Spirit of the Rose was a 27.85-carat rough diamond mined by Alrosa subsidiary Almazy Anabara in 2017.
Almazy Anabara mines 16 alluvial deposits in the very north of Yakutia, a vast republic in far eastern Russia where winter temperatures regularly average about 35 degrees below zero.
The geological structure of the deposits there make Almazy Anabara the company’s top producer of colored diamonds, a market in which Alrosa is looking to claim a larger stake with sales of not just rough but finished diamonds that are cut and polished in Russia.
The miner held its first auction of polished natural colored diamonds last September.
The Spirit of the Rose, which has its own website, is one of three outstanding colored diamonds the company will be selling as part of a collection called “The Spectacle.”
The Spectacle also includes “Firebird,” a 20.69-carat fancy vivid yellow, and a third stone that has yet to be revealed.
The Firebird was cut in Russia from a 34.17-carat yellow rough diamond (pictured above) also recovered by Almazy Anabara in 2017.
Editors' Picks
Sponsored by
The stones made National Jeweler’s “Best of” list for the year, sharing the title of “Best Diamond Discovery.”
Alrosa cut the Spirit of the Rose at its factory in Moscow, taking a year to determine exactly how it wanted to cleave the nearly 28-carat pink rough.
Eventually, the company’s cutters opted for an oval shape in order to maximize the stone’s color while retaining as much of its size as possible. (The yield on the rough was about 53 percent, which Alrosa said was “optimal.”)
The company said it is currently considering the terms and conditions for the auction of the diamond and plans to announce more details on where and when it will be sold next month.
Alrosa cut the Spirit of the Rose at its factory in Moscow, taking a year to determine exactly how it wanted to cleave the nearly 28-carat pink rough.
Eventually, the company’s cutters opted for an oval shape in order to maximize the stone’s color while retaining as much of its size as possible. (The yield on the rough was about 53 percent, which Alrosa said was “optimal.”)
The company said it is currently considering the terms and conditions for the auction of the diamond and plans to announce more details on where and when it will be sold next month.
More on Sourcing
The Latest
TrendsOct 30, 2026
Edina Kiss’ Pendants Say ‘Eye’m Watching You’Our Halloween Pieces of the Week are four “Eye” pendants, each set with colorful gemstones.
MajorsOct 30, 2026
The RealReal Hires Former eBay Exec as New Chief Merchandising OfficerAlexis Hoopes expanded eBay’s “Authenticity Guarantee” program during her tenure.
Brought to you by
A Diamond Is Forever Launches 2026 Holiday Campaign Championing Natural DiamondsA Diamond Is Forever's holiday campaign reimagines natural diamond icons for a new generation celebrating individuality.
WatchesOct 29, 2026
Bucherer Opens Rolex Boutique in Washington StateThe Rolex-owned retailer’s new 4,700-square-foot store’s façade honors the Pacific Northwest’s evergreen forests.
Weekly QuizOct 29, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
TrendsOct 29, 2026
Amanda's Style File: All Treats, No Tricks Get into the Halloween spirit with this roundup of 13 spooky jewels.
MajorsOct 29, 2026
Gesswein Hires Longtime Bench Jeweler, Educator Ann CahoonCahoon was appointed strategic account and educational program manager at Gesswein, which recently joined Continental Buying Group.
Brought to you by
Open an Account, Get $50 Off Your First Order. No Code Needed.Built on Relationships. Refined by Craft.
MajorsOct 29, 2026
Amanda Seyfried Stars In Tiffany & Co.’s Holiday CampaignTiffany & Co.’s latest ambassador makes her debut in its “Love Is a Gift” holiday campaign.
EditorsOct 28, 2026
These Wicked Jewels Will Cast a Spell on YouFor her annual Halloween story, Senior Editor Lenore Fedow highlights bewitching jewels fit for a witch that go from day to unholy night.
CrimeOct 28, 2026
Man In Florida Who Swallowed Tiffany & Co. Earrings ConvictedJaythan Gilder was found guilty of robbery and grand theft after stealing and then ingesting nearly $800,000 worth of Tiffany & Co. jewelry.
SurveysOct 28, 2026
Consumer Confidence Up in October as Gas Prices EaseConsumer confidence remains on the long-term downward trend that’s persisted over the past few years, said a Conference Board economist.
MajorsOct 28, 2026
Stuller’s Holiday Campaign Lets the ‘Magic of the Moment’ ShineThe holiday campaign includes key jewelry trends, a curated holiday gift guide, and resources to help jewelers prepare for holiday shoppers.
IndependentsOct 27, 2026
Solomon Brothers Acquires Mervis Diamond ImportersSolomon Brothers, which has three stores in the Metro Atlanta area, said it may continue to acquire other independent jewelers.
IndependentsOct 27, 2026
Gabriel & Co. Supports Charity Partner DKMS With Gala, New JewelsThe fine jewelry brand raised $2.3 million at its annual gala that supports the nonprofit’s fight against blood cancer and blood disorders.
Events & AwardsOct 27, 2026
JFC Announces 2027 ‘Facets’ HonoreesThe annual fundraising event is slated for June 6, 2027, at The Venetian Resort in Las Vegas.
CollectionsOct 26, 2026
Bliss Lau’s ‘Vantage’ Point Is the Hawaiian HorizonIn her “Vantage” collection, Lau explores heritage, identity, and inner strength through designs featuring blue-green Guatemalan jade.
MajorsOct 26, 2026
Tiffany & Co. Takes Consumers Behind the ScenesThe jeweler gave the public backstage tours of its flagship store and its design and innovation workshop as part of LVMH’s open house.
Events & AwardsOct 26, 2026
Support JFC’s ‘Monster Mash Challenge,’ If You DareVote for which jewelry professional should dress up as a monster to support Jewelers for Children’s annual Halloween fundraiser.
MajorsOct 23, 2026
PGI USA Set to Close at Year’s EndThe closure is part of a global restructuring that also includes PGI winding down its operations in Japan, South Korea, and Hong Kong.
TechnologyOct 23, 2026
JA Unveils New Website, LogoThe website offers enhanced member benefit access, industry directories, educational resources, a job board, and access to the MJSA Journal.
FinancialsOct 23, 2026
Kering’s Jewelry Sales Up Double Digits in Q3Boucheron and Pomellato had a strong third quarter, with Kering looking at jewelry as an increasingly important part of its portfolio.
CrimeOct 22, 2026
Jeweler Shot and Killed in His Suburban Cincinnati Store Tara Sinchuri was the owner of Everest Jewels in Fairfield, Ohio, and a father of three. He was found dead in his store on Tuesday.
MajorsOct 22, 2026
Neiman Marcus Has Gifts for the Jewelry Lover Who Has EverythingBespoke experiences from Buccellati and Verdura are on the retailer’s 2026 “Fantasy Gifts” list.
Events & AwardsOct 22, 2026
JIS Fall 2026 Reports Record-Breaking Attendance The number of participants at the fall show was up 12 percent.
CollectionsOct 22, 2026
Billie Eilish, Finneas Co-Design Collection for John HardyThe Academy and Grammy award-winning siblings have collaborated with John Hardy on a new jewelry line inspired by their personal style.
PodcastsOct 21, 2026
Episode 10: This Episode Is Haunted Diana Singer shared the stories of two “cursed” diamonds on this month’s podcast, which was inexplicably riddled with technical issues.
