CollectionsApr 16, 2024
Akaila Reid Launches ‘Eat Cake’ CollectionIt’s ultra-feminine and filled with gold, pearls, and soft pastels.
AuctionsNov 19, 2020
See the De Beers Designer Capsule Collection for Charity
It will go on sale in December at Sotheby’s.
Model Indira Scott stars in a campaign showcasing the De Beers ReSet capsule collection featuring designs by Jade Trau, Jennie Kwon, Julez Bryant, Sara Weinstock and Zoe Chicco. Here, she wears a pendant by Jade Trau. (Photographed by Tommy Agriodimas)
New York—The De Beers capsule collection created by five leading independent jewelry designers—dubbed “ReSet”—is here.
The collaboration between the diamond miner and Jade Trau, Jennie Kwon, Julez Bryant, Sara Weinstock and Zoe Chicco is the result of a trip the designers took last year to Botswana, where they saw where and how De Beers’ diamonds are mined, as well as the ways the company supports the local community and wildlife as part of its “Building Forever” program, which focuses on ethics and sustainability.
Each designer created a pendant inspired by the trip, with most branching far outside the confines of their signature styles.
The result is a surprisingly symbiotic array of pendants that tap into the natural world, full of texture, pattern and organic shapes, laden with details depicting nature’s bounty. Four of the five incorporate rough diamonds.
Most of the designers pinpointed specific inspirational moments from their safaris that informed their designs.
For Chicco, seeing lions and being reminded of her son’s zodiac sign, Leo, inspired a lion’s head with a rough diamond in its mouth.
For Weinstock, the hypnotic zebra inspired an elegant zebra-print pendant.
And for Kwon, it was the magic of spotting a leopard lying across a branch, while for Bryant, the unforgettable silence of a moment in which a herd of elephants passed their stopped Land Rover informed her design.
“I have chosen to be a part of this because the land of Botswana is sacred and it’s in my soul now,” Bryant said.
Jade Lustig, the fourth generation diamantaire behind Jade Trau, wanted to pay tribute to where diamonds are excavated.
“When I was asked to commemorate my highlight from the trip into my piece, I knew straight away that it was going to be my visit to the mine,” she said.
“I wanted to honor where diamonds come from because it is honoring the Earth. So that was the idea for my piece—a beautiful artistic depiction of a diamond mine.”
The pendants will be for sale this December at Sotheby’s, with pre-sale estimates ranging from $20,000 to $25,000 for each.
Model Indira Scott in the Julez Bryant pendant for De Beers
A close-up of the Julez Bryant pendant.
A close-up of the Jade Trau pendant, inspired by a De Beers diamond mine in Botswana.
Jennie Kwon
Zoe Chicco
The entirety of the proceeds will benefit two organizations, the NAACP Legal Defense
Fund in the United States and Stepping Stones International in Botswana.
To showcase the jewels, De Beers tapped American model Indira Scott for a special campaign, in which photographer Tommy Agriodimas shot Scott around New York City, juxtaposing the jewelry’s natural feel with the rough urban energy of the city.
Scott commented, “I’m thrilled to be part of the new ReSet Collective campaign with De Beers Group. This collective of independent female designers has been so inspiring to me. Each of their stunning designs tells its own unique story about the important positive impact that diamonds help create for the people and wildlife of Botswana.
“It’s important for me to work with brands that are aligned with my own values and convictions, and De Beers’ support for the communities where it operates shows that it is possible to wear something beautiful while giving back. With the profits of these pieces going to the NAACP LDF and Stepping Stones International in Botswana, I’m especially proud to be involved.”
De Beers will continue to roll out projects under its ReSet umbrella, showcasing diamonds’ positive impact, in the future.
Recently, the company underwent a sort of interior rebranding, intended to emphasize its growing focus on sustainability and ethics.
The ReSet collection will be at Sotheby’s from Dec. 10-17. Until then, learn more at DeBeersGroup.com.
More on Auctions
The Latest
MajorsApr 16, 2024
Loudr Adds 2 DirectorsEmily Highet Morgan and Emily Bennett have joined the agency’s team.
MajorsApr 16, 2024
Stuller Releases First Lab-Grown Diamond Jewelry CatalogIts updated book for mountings is also now available.
Brought to you by
The Blueprint for Success in Scalable, Personalized Jewelry RetailWith Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
SourcingApr 16, 2024
Karen Rentmeesters Takes Over as Interim CEO of AWDCShe has been with the organization since 2010, most recently serving as its chief officer of PR and industry relations.
Weekly QuizApr 11, 2024
This Week’s QuizTest your jewelry news knowledge with this seven-question quiz.
TechnologyApr 15, 2024
Judge Rules Jeweler’s Lawsuit Against PNC Bank Can Move ForwardJoyce’s Jewelry sued the bank after cybercriminals drained its accounts of nearly $1.6 million through a series of wire transfers.
IndependentsApr 15, 2024
Alfred W. DeScenza of DeScenza Diamonds Dies at 95He is remembered by loved ones for his loyalty, integrity, and kindness.
Brought to you by
How Jewelers of America Represents Your BusinessFor over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.
Events & AwardsApr 15, 2024
10 Can’t-Miss Sessions at AGS Conclave 2024From lab-grown diamonds and AI to the inevitable Taylor Swift mention, here are some of Conclave’s most intriguing educational offerings.
Recorded WebinarsApr 12, 2024
Watch: What Jewelers Need to Know About InsuranceFrom cybersecurity liability to trade show coverage, insurance experts share tips on how to build the right policy.
CollectionsApr 12, 2024
Piece of the Week: Lionheart’s Evil Eye Gemstone CharmThe charm is a modern rendition of the evil eye amulet that has been worn for thousands of years.
Events & AwardsApr 12, 2024
The Jewelry Symposium Announces 4 Scholarship WinnersAhead of its trade show next month, TJS awarded free registration and accommodations to one jewelry professional and three students.
Policies & IssuesApr 11, 2024
SRK Exports’ Journey Toward Net Zero Impact By the end of this year, SRK’s diamond manufacturing complexes will achieve net zero emissions, one of an impressive array of achievements.
Lab-GrownApr 11, 2024
AGTA Bans Lab-Grown Diamonds, Gemstones at GemFairMembers can still sell lab-grown stones, it said, but only natural gems are allowed on the show floor.
IndependentsApr 11, 2024
Steven Rosdal, Co-Founder of Hyde Park Jewelers, Dies at 77He is remembered for his charisma, passion, integrity, kindness, and wit.
MajorsApr 11, 2024
Macy’s Opens Books for Possible BuyoutThe retailer also appointed two new board members, avoiding a proxy fight from a potential buyer.
CollectionsApr 10, 2024
Sylvie Launches New Nature-Inspired Collection, ‘Tulira’The bridal collection consists of 35 engagement rings and seven wedding bands.
WatchesApr 10, 2024
These Are Rolex’s New Watches for 2024 The crown introduced a dozen timepieces in Geneva, including a heavy metal version of its deep-sea divers’ watch.
IndependentsApr 10, 2024
Levy's Fine Jewelry Explores Diamond History The family-owned jeweler has a new education section on its website dedicated to the history of diamond cutting.
CollectionsApr 10, 2024
With Clarity Partners With NFL on Wedding Bands The limited-edition men’s rings can be customized with one of 12 team logos.
SourcingApr 10, 2024
Compliance, Caution, and Concern: The Current Outlook of Indian Diamantaires There is a willingness to comply with new government-mandated regulations, with an insistence that they should be practical and realistic.
WatchesApr 09, 2024
Chrono24 Debuts Pre-Owned Watch Authentication ProgramThe program, now live in Europe, will roll out to the U.S. this summer.
AuctionsApr 09, 2024
Phillips to Offer 6.21-Carat Vivid Pink DiamondColored gemstones and signed jewels are the focus of its upcoming Geneva sale.
SourcingApr 09, 2024
Former De Beers Exec Appointed to Lucapa Board Stuart Brown, who was De Beers’ CFO and interim CEO, is now Lucapa’s independent non-executive chairman.
MajorsApr 09, 2024
Jewel360 Announces New POS Integration, JFC PartnershipThe point-of-sale software can now prompt customers to round up their credit card purchases as a donation to Jewelers for Children.
SourcingApr 09, 2024
Reinvigorating SEEPZ, the Epicenter of India’s Studded Jewelry Exports The zone’s modernization will enhance and increase India’s jewelry manufacturing capabilities while aiding small and mid-sized businesses.
SourcingApr 08, 2024
Charles & Colvard Debuts B2B Portal for MoissaniteSelect independent jewelers and retailers can now purchase moissanite through Charles & Colvard Direct.
