The new pink sapphire version of the piece dances with its wearer in the brand’s “Icons After Dark” holiday campaign.
Taking Care of Business: GWS Puts Elvis Ring Up for Auction
Its “Artifacts of Hollywood and Music” sale also features Omega and Bulova watches owned by Muhammad Ali and Greta Garbo.

Los Angeles—GWS Auctions is taking care of business this month.
At its “Artifacts of Hollywood and Music” auction, slated for Nov. 28, the company will put a ring on the auction block once owned by Elvis Presley and given to J.D. Sumner, lead singer of his backup quartet in the 1970s, Sumner & The Stamps.
The piece is the first “TCB” ring Presley designed, symbolizing the King’s personal mantra—“Taking Care of Business”—he took up when he returned to the concert circuit in 1969.
Presley was known for giving away his jewels almost as much as he wore them, be it to friends, colleagues or fans, and this one was no exception—he gave the ring to Sumner on stage in front of an audience of 14,000 people in 1975 after years of wearing it himself.
The custom-made 14-karat yellow gold piece features raised “TCB” letters and lightning bolt designs on each side, all of which are lined with diamonds.
Above the “TCB” is a large cubic zirconia where the original 7.56-carat VS2 round brilliant-cut diamond was set, surrounded by a diamond halo of 2.25 carats, making the total carat weight of the piece 9.81 carats.
The diamond was removed for grading and insurance purposes but comes with the ring, as does its GIA report.
Included in the lot are a letter and sketches from jeweler Lowell Hayes, and audio of Presley talking about the ring on stage.
According to the auction house, the piece has never been offered at auction or for public sale. It’s been in the collection of Mike Moon, once owner of the Stamps Quartet and founder of the Elvis Museum, since Sumner gave it to him in the early ‘80s.
Online bidding for lots has already begun, and as of Thursday, the highest bid for the ring was $80,000.
GWS said the Artifacts of Hollywood and Music auction is the largest entertainment memorabilia sale in its history, comprising more than 300 lots and some of its biggest names.
Other notable lots are the diamond and platinum spiral ring pictured above, featuring 13 total carats and owned by American actress Arlene Dahl; Muhammad Ali’s Omega watch engraved “Ali 10/30/1974,” commemorating his victory over George Foreman at The Rumble in the Jungle in 1974; and a pair of Bulova watches that belonged to Greta Garbo.
It will also offer Presley’s 1975 FLH 1200 Harley Davidson, which he drove around
The auction will also feature archive recordings of more than 700 hours of performances from Woodstock once owned by producer Eric Blackstead, a Van Halen MTV Music Award, and the prototype guitar from a custom collaboration between Eric Clapton and Strings and Things Music Store in Memphis, Tennessee.
To see all lots, visit GWSAuctions.com.
Editor’s note: This story was updated Nov. 25 to reflect the correct total carat weight of the piece.
The Latest

A choice that’s generated a lot of commentary, Pantone says “Cloud Dancer” marks a fresh start and encourages relaxation and creativity.

The manufacturer’s holiday campaign features a gift guide filled with trending designs and jewelry that can be personalized.

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

The man was charged with theft, accused of ingesting the necklace while in a jewelry store in Auckland, New Zealand.


The Florida independent expanded its store from 8,000 to 14,000 square feet, fulfilling the vision of its late co-founder, Jim Dunn.

Sponsored by De Beers Group

Roseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.

The classic 5600 series G-Shock has been scaled down to about a tenth of its size, becoming a fully functioning watch ring.

The association’s annual conference and gala will take place Feb. 4, 2026, during the Tucson gem shows.

The January show will include a workshop for jewelry retailers on implementing AI to strengthen their businesses.

Fellow musician Maxx Morando proposed to the star with a chunky, cushion-cut diamond ring designed by Jacquie Aiche.

The retailer, which sells billions in fine jewelry and watches, is suing the Trump administration and U.S. Customs and Border Patrol.

Black Friday is still the most popular shopping day over the five-day holiday weekend, as per the National Retail Federation’s survey.

The retailer offered more fashion jewelry priced under $1,000, including lab-grown diamond and men’s jewelry.

The eau de parfum is held in a fluted glass bottle that mirrors the decor of the brand’s atelier, and its cap is a nod to its “Sloan” ring.

Vivek Gadodia and Juan Kemp, who’ve been serving as interim co-CEOs since February, will continue to lead the diamond mining company.

In addition, a slate of new officers and trustees were appointed to the board.

Witt’s Jewelry in Wayne, Nebraska, is the organization’s new milestone member.

Laurs is the editor-in-chief of Gem-A’s The Journal of Gemmology and an expert on the formation of colored gemstone deposits.

The man, who has a criminal history, is suspected of being the fourth member of the four-man crew that carried out the heist.

Michael Helfer has taken the reins, bringing together two historic Chicago jewelry names.

The guide features all-new platinum designs for the holiday season by brands like Harwell Godfrey, Ritani, and Suna.

During its Q3 call, CEO Efraim Grinberg discussed the deal to lower tariffs on Swiss-made watches, watch market trends, and more.

Rosior’s high jewelry cocktail ring with orange sapphires and green diamonds is the perfect Thanksgiving accessory.

The “Embrace Your True Colors” campaign features jewels with a vibrant color palette and poetry by Grammy-nominated artist Aja Monet.

Luxury veteran Alejandro Cuellar has stepped into the role at the Italian fine jewelry brand.




















