The deal closed this week, which means Instore will produce the JA NY show slated to take place this fall.
Taking Care of Business: GWS Puts Elvis Ring Up for Auction
Its “Artifacts of Hollywood and Music” sale also features Omega and Bulova watches owned by Muhammad Ali and Greta Garbo.

Los Angeles—GWS Auctions is taking care of business this month.
At its “Artifacts of Hollywood and Music” auction, slated for Nov. 28, the company will put a ring on the auction block once owned by Elvis Presley and given to J.D. Sumner, lead singer of his backup quartet in the 1970s, Sumner & The Stamps.
The piece is the first “TCB” ring Presley designed, symbolizing the King’s personal mantra—“Taking Care of Business”—he took up when he returned to the concert circuit in 1969.
Presley was known for giving away his jewels almost as much as he wore them, be it to friends, colleagues or fans, and this one was no exception—he gave the ring to Sumner on stage in front of an audience of 14,000 people in 1975 after years of wearing it himself.
The custom-made 14-karat yellow gold piece features raised “TCB” letters and lightning bolt designs on each side, all of which are lined with diamonds.
Above the “TCB” is a large cubic zirconia where the original 7.56-carat VS2 round brilliant-cut diamond was set, surrounded by a diamond halo of 2.25 carats, making the total carat weight of the piece 9.81 carats.
The diamond was removed for grading and insurance purposes but comes with the ring, as does its GIA report.
Included in the lot are a letter and sketches from jeweler Lowell Hayes, and audio of Presley talking about the ring on stage.
According to the auction house, the piece has never been offered at auction or for public sale. It’s been in the collection of Mike Moon, once owner of the Stamps Quartet and founder of the Elvis Museum, since Sumner gave it to him in the early ‘80s.
Online bidding for lots has already begun, and as of Thursday, the highest bid for the ring was $80,000.
GWS said the Artifacts of Hollywood and Music auction is the largest entertainment memorabilia sale in its history, comprising more than 300 lots and some of its biggest names.
Other notable lots are the diamond and platinum spiral ring pictured above, featuring 13 total carats and owned by American actress Arlene Dahl; Muhammad Ali’s Omega watch engraved “Ali 10/30/1974,” commemorating his victory over George Foreman at The Rumble in the Jungle in 1974; and a pair of Bulova watches that belonged to Greta Garbo.
It will also offer Presley’s 1975 FLH 1200 Harley Davidson, which he drove around
The auction will also feature archive recordings of more than 700 hours of performances from Woodstock once owned by producer Eric Blackstead, a Van Halen MTV Music Award, and the prototype guitar from a custom collaboration between Eric Clapton and Strings and Things Music Store in Memphis, Tennessee.
To see all lots, visit GWSAuctions.com.
Editor’s note: This story was updated Nov. 25 to reflect the correct total carat weight of the piece.
The Latest

The company’s jewelry sales were up in Q4 and the fiscal year, with Richemont raising prices in part because of the cost of gold.

The “Bauble” capsule collection of colorful one-of-a-kinds includes our Piece of the Week, the “Bauble” earrings, featuring rose zircon.

As gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.

The updated catalog has a newly dedicated section for gift wrapping.


Everett covers colored stones’ surging popularity, the mellow return of the “Mellon Blue,” and his “The Devil Wears Prada” doppelgänger.

Fourth-generation CEO Lilly Mullen wants to emphasize experience, connection, and personalized service.

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

The new award, created in partnership with Henne Jewelers, honors the late designer’s legacy through supporting jewelry education.

The addition of the diamond-producing countries as nation affiliated members broadens the federation’s global representation, WFDB said.

The NYPD is warning elderly New Yorkers to keep their jewelry hidden when walking outside to avoid being a target.

Designer Viviana Langhoff has realized her dream of owning a space for her Chicago jewelry store that looks and feels like her brand.

The sessions will run from Friday, May 29, to Sunday, May 31, with one being a live taping of an episode of Couture’s podcast.

Former Stephanie Gottlieb Fine Jewelry executive Morgan P. Richardson is joining the lab-grown diamond jewelry brand.

The $400 pocket watch is a blend of Audemars Piguet’s iconic eight-sided Royal Oak and Swatch’s unserious Pop watches from the ‘80s.

With gold prices on the rise, the “Modern Electrum” collection uses an alternative, non-tarnishing metal alloy composed of gold and silver.

Fruchtman Marketing has new owners, Erin Moyer-Carballea and Manuel Carballea, and will relocate to Miami.

In a column for the 2026 State of the Majors issue, Smith lists 10 time-tested principles about sales that still ring true.

In a column for the 2026 State of the Majors issue, Golan spells out how the growing economic divide in the U.S. is reshaping the market.

The “Limitless Expansion of Joy and Hope” collection evokes summer through colored gemstones and motifs of butterflies and florals.

The jewel, circa 1890, is from the late Victorian era and was owned by descendants of the last high king of Ireland.

This is what the nine recipients plan to do with the funds.

The discussion, "Rebuilding the Jewelry Workforce," will take place on Saturday, May 16, in Troy, Michigan.

The jewelry industry is reassessing its positioning as Gen Z reshapes the retail landscape and lab grown continues to gain market share.

Sponsored by A Diamond Is Forever

The next generation of lapidarists are entrepreneurial, engaged online, and see the craft as a means for artistic expression.

It was the second auction appearance for the fancy vivid blue-green diamond, which sold for $7.8 million at Christie’s Geneva 12 years ago.
























