Becca Kufrin, this season’s “Bachelorette” on the reality show of the same name, scans the horizon for her future husband while wearing Gabriel & Co. and Mastoloni Jewelry on episode seven.
New York—There’s no guarantee that the current star of ABC’s “The Bachelorette” will find love on the popular reality show, but she’s going to look good trying.

Becca Kufrin, star of the 14th edition of the series, has been wearing fine jewelry loaned from a number of Jewelers of America supplier members, sporting the pieces on elaborate dates with her suitors and tense rose elimination ceremonies where she sends potential love matches packing.

The product placements came to fruition when JA Public Relations and Events Coordinator Lauren Kalma approached the longtime wardrobe stylist of the show, Cary Fetman, who, along with co-stylist Krystine Couch, is charged with keeping Kufrin and her many predecessors camera-ready for two months straight as they speed-date between 25 and 30 men (Kufrin’s season began with 28 contestants).

Fetman, who began red carpet and celebrity styling 30 years ago, explained to National Jeweler, “Last season, Bachelorette Rachel (Lindsay) wanted to wear bigger pieces and have every finger covered. This year, Becca loved the look and wanted to do the same, just more tapered.”

So far, Fetman has styled Kufrin in a mix of statement earrings and edgy, layered rings by Dilamani Jewelry, Gabriel & Co. and Mastoloni, all of which appeared in episodes to date.

Next week, she’s slated to appear in Syna Jewels.

“The beauty of Jewelers of America was I had a vast assortment to choose from,” said Fetman. “Last year my favorite pieces were ones that had the unique colors of The Woods or the finesse of Suzanne Kalan. This year I had pearls from Mastoloni and big pieces from Gabriel & Co. but my go-to, which is always the most fun when you can stack or constantly repeat or move them around the way I did, was Dilamani.”

According to designers, there’s an undeniable Bachelorette effect when their jewelry is featured on the show.

Raymond Mastoloni, a partner in the company said it was “wonderful” to see Becca wear the company’s drop earrings and cuff bracelets on the show. He added that the company has received numerous inquiries as a result, several of which resulted in immediate sales.

JA’s Director of Public Relations and Events Amanda Gizzi said that being on The Bachelorette is excellent brand exposure for members, getting their pieces in front of the coveted millennial audience.

“The exposure is not only great for our members but for helping JA with our mission of improving consumer awareness and desire for jewelry,” she said.

Fetman keeps the loaned jewelry samples for the entirety of taping, so many great jewelry moments likely lie ahead as the 14th season of “The Bachelorette” continues to air through August.

Below, see some of the jewels that have made Bachelorette appearances so far.



National Jeweler is a for-profit subsidiary of Jewelers of America, which purchased the publication in 2015. The two organizations act independently of each other.

|Subscribe >
National Jeweler

Fine Jewelry Industry News

Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter, website and other specialty publications, such as "The State of the Majors." National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.