By Ashley Davis
Ashley.Davis@nationaljeweler.com
Jewelmak founder Andy Goetz has launched a trendy, modern line of 14-karat yellow gold jewelry called SéChic. Pictured are bracelets from the line’s new “Globes” collection.
New York—The forces behind Jewelmak have debuted a new line that is geared toward the modern woman at an affordable price tag.

SéChic focuses on everyday layering pieces predominantly in 14-karat yellow gold, along with some vermeil-plated silver options.

The trend-driven line includes stacking rings, delicate pendants and a range of earrings, from small hoops to larger statement styles.

The company said SéChic launched after a year of trend research from fashion runways to the streets of New York City, where the majority of Jewelmak and SéChic pieces are manufactured.

This fall, the brand has three collections it’s highlighting in particular—“Globes,” “Bold,” and “Astro”—the first of which plays with a golden orb motif and is already being promoted on its website.

Globes sells for $55 to $815 and, in its entirety, SéChic retails for between $55 and $1,300.

20181109 Sechic2Fifteen percent of the proceeds from the SéChic Globes collection will benefit Feed the Children through December 2019
Jewelmak founder Andy Goetz, who created the company 25 years ago in New York, is fulfilling a dream of uniting the worlds of classic and modern jewelry with the all-gold SéChic line, the company said in a press release.

And part of Goetz’s dream is creating jewelry that does good. For every piece of SéChic jewelry sold, 5 percent of proceeds will go toward a charitable cause related to children.


Through December 2019, 5 percent of  proceeds from the Globes collection, for example, will benefit nonprofit organization Feed the Children, which assists children and their families by providing food and necessities.


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